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A Virtual Life Jacket Fashion Show

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  1. A Virtual Life Jacket Fashion Show

  2. Why a Fashion Show? • Because when most people think life jacket, they think orange & bulky...

  3. Not your Father’s PFD! • But today there are hundreds of types of life jackets to choose from, designed for: • Comfort • Style • Functionality • Specific activities • And today, we’re going to show you just a sampling of what’s available...

  4. Why Life Jacket Design Matters • Most people understand life jackets save lives... • Right? • Yes and NO • It’s not the life jacket that saves lives.… • ….it’s wearing them that saves lives!

  5. Why Life Jacket Design Matters • A life jacket by itself doesn’t do anything... • It just floats in the water... • whether someone’s in it or not. • Like seat belts, • life jackets only work if you WEAR them.

  6. Why Life Jacket Design Matters • Our goal is to overcome resistance to WEARING life jackets... • ...by showing you how many comfortable options there are today!

  7. Today’s Life Jackets - General Purpose • Examples of vests suitable for a variety of boating activities….

  8. Today’s Life Jackets - General Purpose • FEATURES: • Soft foam panels • Short-waisted design & roomy armholes for easy movement • Drawstring & side adjustment straps for a snug, custom fit

  9. Today’s Life Jackets - General Purpose • FEATURES: • Very soft flotation • Attractive “every day wear” look • Tall, foam-filled collar to keep out drafts • Drawstring

  10. Today’s Life Jackets - General Purpose • Streamlined, no-frills, moderately priced • FEATURES: • Easy-to-use front-zip design • Elastic waist and large armholes for comfort & range of motion • Side-adjustments to customize fit • Soft, breathable, quick-drying nylon oxford inside and out

  11. Today’s Life Jackets - For Paddlers • Life jackets for paddlers come in both upscale and economical models like these:

  12. Today’s Life Jackets - For Paddlers • Great for canoeing, kayaking and outriggers • FEATURES: • Low cut waist allows large, sweeping movements • Adjustable shoulder straps, with neoprene padding to prevent chafing • Open air design to keep you cool • Roomy pocket, lash tab & waist buckle

  13. Today’s Life Jackets - For Paddlers • FEATURES: • Mesh back means no bulk between you and seat; allows for easy swimming, excellent ventilation • Low-cut neckline, narrow chest and large armholes plus soft, neoprene waist tunnel keep • jacket centered on torso, away from • from chin & arms • Reflective tape for low-light visibility

  14. Today’s Life Jackets - For Paddlers • More designs for paddlers, with large armholes, thin adjustable shoulder straps for freedom of movement; handy pockets; fast-drying nylon shell

  15. Today’s Life Jackets - For Anglers • There are dozens of examples of fishing vests made especially for anglers that double as a flotation device...

  16. Today’s Life Jackets - For Anglers • Flotation is integral to “regular” apparel • FEATURES: • 4 gusseted pockets • (lower two with self-draining mesh) • D-ring • Key clips inside the pocket

  17. Today’s Life Jackets - For Anglers • FEATURES: • Multiple pockets, including flannel-lined handwarmer pockets • Soft and comfortable flotation foam • Large armholes for unrestricted movement • Neoprene armhole trim inside and out • Zipper closure and side adjusters for • secure fit

  18. Today’s Life Jackets - For Anglers • MORE FISHING DESIGNS: • Comfortable, soft, fleece-lined, foam-filled collar; reflective tape for visibility • Inflatable fishing vest, with manually-activated flotation chambers • Same weight & feel as regular fishing vest • Dries much faster • Adjustable waistbelt; rod holder, utility loop

  19. Today’s Life Jackets - For Hunters • Designs for hunters come in jackets, vests and inflatable models

  20. Today’s Life Jackets - For Hunters • FEATURES: • Camouflage colors • Cold-weather protection: water-resistant jacket, concealed hood with ultra-soft flotation foam; fleece-lined collar; two-way zipper with a storm flap • Storage for gear: large pleated pockets with loops inside

  21. Today’s Life Jackets - For Hunters • Inflatable PFDs for those who hunt on or near the water • come in: • Belt pack models worn around the waist • “Yoke” styles with pockets, whistles, reflective tape & other features

  22. Today’s Life Jackets - For Sailors • Sailing designs feature mobility, comfort and safety

  23. Today’s Life Jackets - For Sailors • FEATURES: • Short-waisted cut and large armholes for unrestricted movement • Durable, quick-drying, breathable nylon shells, inside and out • Ultra-soft split foam design • Adjustable sides, elastic waist • Extra large zipper

  24. Today’s Life Jackets - For Sailors • Inflatable harness models serve dual purpose for active sailors • FEATURES: • Integral harness for attachment to boat in rough weather maneuvers • Indicator window to show when cartridges • need to be replaced • Rugged nylon fabric and webbing straps

  25. Today’s Life Jackets - For Power Boaters • Versatile styles suitable for general boating & sailing activities:

  26. Today’s Life Jackets - For Power Boaters • FEATURES: • Attractive styling • Neoprene construction is thin, lightweight & flexible • Wide armholes for full range of motion • D-ring kill switch attachment • Thinner shoulders to free up arms • Heavy duty zipper gives secure fit to prevent ride up • Adjustable belts

  27. Today’s Life Jackets - For Water Sports • There are numerous styles for boaters who operate PWCs, wake board or water ski:

  28. Today’s Life Jackets - For Water Sports • FEATURES: • Longer-length vests with belts & buckles & zipper for maximum safety and secure fit • Thinner shoulders and wide armholes for superior range of motion • Rugged nylon fabric shell

  29. Today’s Life Jackets - Float Coats • Would you guess these warm, comfortable jackets are life jackets too?

  30. Today’s Life Jackets - Float Coats • FEATURES: • Soft, discreet foam flotation & relaxed fit offers enhanced mobility, comfort and style • Full-length storm flap to seal out water • Internal waist belt reduces ride-up • Fleece-lined hand-warmer pockets

  31. Today’s Life Jackets - For Women • Many life jacket styles offer fit and styling designed especially for women

  32. Today’s Life Jackets - For Women • FEATURES: • Cut for maximum comfort and flexibility – great for tour kayaking, canoeing & sailing • Stretchable neoprene fabric with adjustable webbing straps for secure fit & range of motion during paddling. • Three-panel flex front with side zip closure • Tough, quick-drying nylon shell • Reflective tape • Roomy front mesh pocket & side pocket

  33. Today’s Life Jackets - For Women • More designs including: • Adjustable, stretch shoulder straps • Modern colors • Body contouring & less bulk • Shorter waists • Ample storage pockets

  34. Today’s Life Jackets - For Big Guys & Gals • A range of life jackets are now available up to size 7XL!

  35. Today’s Life Jackets - Inflatables • Some of the newest life jacket models include innovative, easy-to-wear inflatables

  36. Today’s Life Jackets • You’ve seen just a few of the numerous new designs available today offering comfort, style & functionality… • Make sure to check out the latest options & choose one you will WEAR!