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QUINCY, IL HANNIBAL, MO KEOKUK, IA MARKET PROFILE. 513 Hampshire - Quincy IL 62301 - 217-228-6600 - www.wgem.com. QUINCY, IL HANNIBAL, MO KEOKUK, IA MARKET INFORMATION.

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Presentation Transcript
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QUINCY, IL

HANNIBAL, MO KEOKUK, IA

MARKET INFORMATION

Quincy, Hannibal and Keokuk are located on the scenic banks of the mighty Mississippi River. The market is the 171st television market.

Quincy - Hannibal – Keokuk‘s local economy is supported by a wide variety of industries. Quincy is the largest city in a 100 mile radius, making it the major retail hub for a population of 350,000+. This translates to an effective buying income of over $3,500,000,000, with total retail sales of over $1,600,000,000. Our importance as a major retailing center is illustrated by the tremendous influx of business and industry to our area each and every year.

The area also has a very active cultural arts community, supporting a number of fine museums, a civic center/performing arts theatre, and is renowned for its rich architectural history. This support of the arts reflects an enormous amount of discretionary spending on the part of our consumers.

In short, the Quincy area market has been and continues to be a dynamic and exciting economic market.

Population

Persons in DMA (2+)…………..245,000

Households in DMA……………105,000

Black Population……………….3%

Hispanic…………………………1%

Age 18-34……………23%

25-54……………39%

35+………………39%

50+………………36%

Effective Buying Income

Median Household Income………...$44,133

Median Household EBI*……………$27,208

*EBI…effective buying income

Major Employers

Knapheide Blessing Hospital

Harris Quincy University

Broadcast Electronics WIU

Pillsbury

Pella Windows

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Market Profile

HH Rank: 171 Cable %: 49%

TV HH’s: 104,000 ADS Satellite: 41%

Pop Rank: 167 DMA Counties: 15

Median Age: 39 Median Home Value: $70,600

Median HH Income: $44,133/year

Average Household Income:

HHI Under $15K 18% HHI $35K-$49,999 19%

HHI $15K-$24,999 16% HHI $50K - $74,999 19%

HHI $25K-$34,999 16% HHI $75K-$99,999 6%

HHI $100K + 6%

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Media Landscape

Major Daily Newspapers

Quincy Herald Whig – Quincy

Hannibal Courier Post – Hannibal

Keokuk Daily Gate City – Keokuk

Macomb Journal – Macomb

Fort Madison Daily Democrat – Fort Madison

Burlington Hawkeye - Burlington

Major Radio Format

WGEM FM News/Information

WGEM AM Sports

WTAD AM News/Talk

KICK FM Hot Country Hits

KHMO AM News/Talk/Info

Y101 FM Pop/Young AC

WCOY Mainstream Country

FOX FM Sports/ 80’s Hits

KGRC FM Pop/ Young AC

GRIZ FM Heavy Rock

Q106 FM Oldies

WGCA Religious

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Management

Directory

Carlos Fernandez Amy Carothers

Station ManagerTV Sales Manager

Jim Lawrence Patrice Jordan

Director of Operations/EngineeringNews Director

Shawn Dickerman Les Sachs

Creative Services Manager Dir. News & Public Affairs

Donna Vancil

Administrative Assistant

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Natalie Will

- 2004 -

Katey Walls

- 2006 -

Rich Cain

- 1989 -

Lesley Swick

- 2003 -

Matt Schmidt

- 2007 -

Shan Whiston

- 1985 -

Les Sachs

- 1993 -

Brian Inman

- 2002 -

Laura Johnson

- 2004 -

Beau Hicks

- 1998 -

Ben Marth

- 2002 -

Tyler Tomlinson

- 2005 -

The Tri-States News Leader

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Award Winning

EMMY Award for Overall Excellence in Television News

Sigma Delta Chi, Public Service Award for Journalism

Edward R. Murrow Award

National Headliner Award

Associated Press Station of the Year

The Gabriel Award

Plus numerous other regional awards for Journalism