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Overview

Overview. Texas Media Directory Serving Texas public relations professionals for 16 years Largest Database of Texas Media Outlets Available Approximately 2,500 media listings Approximately 25,000 individual contact names Indexed by media type, market area, city, county

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Overview

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  1. Overview • Texas Media Directory • Serving Texas public relations professionals for 16 years • Largest Database of Texas Media Outlets Available • Approximately 2,500 media listings • Approximately 25,000 individual contact names • Indexed by media type, market area, city, county • Category specific information (circulation, PSA format, deadlines, etc.) • Research is the Key to Quality • Quarterly telephone research in major markets • Semi-annually telephone research for the rest of the state • Real time updates available to web subscribers between print editions Directory Publishing, Ltd. 3112 Windsor Rd. Suite A123 Austin, TX 78703 800-256-5931 (Toll Free) n 512-474-8313 (Austin) n 512-458-6358 (Fax) www.texasmediadirectory.com n frishman@texasmediadirectory.com

  2. Products • Online Subscription Service • Complete and save filtered searches • Send releases via mass e-mail • Print mailing labels • Export search data • Statewide or individual major markets • Hard Cover Texas Book • Hard cover • Spiral bound to lay flat • Semi-annual editions (Jan/Jul) • Individual Major Market Books • Austin, Dallas/Ft. Worth, Houston, San Antonio • Entire metropolitan area included • Quarterly editions (Jan, Apr, Jul, Oct)

  3. Online Product Primary Features • Easy-to-follow, step-by-step process • Quick find function • Define and save frequent searches • Send releases via mass e-mail • Print mailing labels • Export data

  4. Quick Find • Find Individual Media Outlets • Choice of Methods • Media Category • City • Company Name (partial word OK) • Contact Name (partial name OK) • View detailed information • See radio station listing example (right) • Save personal notes • Save your contact notes on company page Radio Station Listing Example KPEZ-FM 3601 S. Congress Avenue Bldg. F Austin, TX 78704-7213 Phone: (512) 684-7300 Fax: (512) 684-7441 Web: www.z1023.com Media Type: Radio Stations – Album Oriented Rock Market Area: Austin City Served: Austin County: Travis Deadline: 2 weeks PSA Requirements: fax Frequency: 102.3 Watts: 100,000 Prefers New Releases by: fax Format: Classic Rock Target: Men 18-49 Owner/Operator: Clear Channel Communications R.V.P., Dusty Black E-mail: dustyblack@clearchannel.com News Director, Chuck Meyer E-mail: chuckmeyer@clearchannel.com P.S.A. Director, Angie Hancock E-mail: angiehancock @clearchannel.com Program Director, L.A. Lloyd E-mail: lalloyd@clearchannel.com Promotions Director, Angie Hancock Sales Director:Weldon Crelia E-mail: weldoncrelia@clearchannel.com

  5. Quick Find Page

  6. Define Search • Define and Save Searches • Geographic Criteria • Entire state • Specific metropolitan area(s) • One or more cities or counties • Contact Types • Choose one or more contact types • Special Filters • Partial name searches • Circulation • Media Type • Dailies (English/Spanish) • General Interest • Special Interest (multiple sub-types) • Minority Interest • Radio (multiple sub-types) • TV (English/Spanish) • News Bureaus • Cable • Advertising Offices • Name and save searches for future use

  7. Define Search Page

  8. E-mail • E-mail Press Releases • Choose from your saved searches • Choose contacts to include • Select all • Choose individuals • System will not send multiples to same e-mail address • Individual e-mails • No long lists of recipients • No blind copies • One sender and one recipient • Uses our e-mail server • No ISP imposed e-mail limitations • Add attachments up to 1MB • Send a test e-mail to yourself • Check formatting before the real thing • Receive a confirmation e-mail • Confirmation includes number of recipients • Print mailing labels when no e-mail • Mailinglabels generated for contacts without e-mail addresses

  9. Print Labels • Print Mailing Labels • Choose from your saved searches • Choose contacts to include • Select all • Choose individuals • Customize label layout • Preset to standard 3x10 • Quickly customize to your labels • Choose from standard mailing or quick contact label • Labels appear in MS Word file • Save, print, and/or e-mail label file Mailing Label Jill Edwards Editor Littletown News P.O. Box 2588 Littletown TX 76702-2588 Contact Label Jill Edwards Editor Littletown News (254) 757-5703 (254) 757-0302 jedwards@littletown.com

  10. Export Contacts • Export Contacts to a File • Choose from Your Saved Searches • Choose contacts to include • All • Selected individuals • Export to MS Excel, Text or HTML • Uses of data after export • Mail merges • Mass faxes • Import to other software Data exported to file • Name • Title • Media Company Name • Mailing Address • City, State Zip • Phone • Fax • E-mail

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