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Community Needs Assessment Study

Analysis of community survey responses from 2001 to identify demographics, goals, preferences, and trends for CPCC's planning and research purposes.

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Community Needs Assessment Study

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  1. Community Needs Assessment Study Summer/Fall 2001 Department of Planning and Research

  2. Last Community Survey • CPCC conducted the Citizen’s Survey in 1994 as part of the Strategic Master Plan • This survey was conducted prior to the multi-campus expansion • It was time to do another

  3. Procedures • In the Summer of 2001 • An HTML survey was developed • Invitational ads were placed in newspapers, on the CPCC homepage and on the Fall 2001 schedule • 198 individuals/businesses completed on-line surveys

  4. Procedures • The same survey was created as a scannable pencil-paper survey and approximately 350 copies were distributed by the campus Deans • They were distributed to civic groups, participants at community events and a few students in CCE classes • Several Deans participated heavily, others participated little or not at all • Surveys were returned by 179 individuals/businesses

  5. Procedures • Planning and Research offered to do two focus groups per campus • To date, two were done at South, one was done at West and one was done with potential employers at the new Northeast Campus. • Additional focus groups are planned for West and Northeast

  6. Demographics of Respondents in 2001 (N=377) and 1994 (N=734) Gender2001 1994 • male 35.9% 65% • female 64.1% 35% Age2001 1994 • 25 or less 19.1% (<26) <.01% • 26-40 37.4% (25-44) 49% • 41-50 25.1% (45>) 50% • over 50 17.3%

  7. Demographics, continued • Ethnicity 2001 1994 • White 75.4% 88% • African American 17.7% - • Other minority 6.9% 12% • Employment Status2001 1994 • Unemployed 23.5% 26% • retired - 20% • Employed 76.4% 74% • full-time 63.5% - • part-time 12.9% -

  8. Demographics, continued • Income Level (question not asked in 1994) • 16.8% earned less than $19,999 annually • 27.8% earned $20,000 - $39,999 • 19.4% earned $40,000 - $59,999 • 21.4% earned $60,000 - $99,999 • 14.6% earned $100,000 or more

  9. Demographics, continued • Areas of Employment of Survey Participants • 20.4% business 6.7% banking/finance • 8.8% education 4.0% transportation • 8.8% technology 4.0% engineering • 7.6% service 3.4% computer • 7.3% health 1.5% arts • 27.4% other/not listed

  10. Relationship of Participants to College • Participants could indicate more than one response. Participants by percent were: • 42.4% community residents /potential students • 36.1% current students • 25.5% former students • 9.3% employers

  11. Number of Potential Students by Household • Participants were asked “how many in your household might be interested in attending the College?” • 77.1% indicated 1-2 individuals • 15.6% indicated “none” • 5.1% indicated 3-4 individuals • 2.2% indicated more than 4 individuals

  12. What Would Be Your Goal in Attending CPCC • Participants could select more than one answer: • 51.2% Personal interest/enrichment • 35.3% Take continuing education courses • 33.4% Prepare for different job • 33.4% Update skills for current job • 19.9% Obtain 2-yr degree and enter workforce • 19.4% Obtain diploma/certificate • 18.8% Obtain 2-yr degree and transfer

  13. Goal, continued • 15.4% Take a few courses and transfer • 15.1% Obtain short-term training (1 sem. or less) • 8.8% Improve reading, writing and math skills • 6.1% Obtain high school diploma or GED • 3.4% Prepare for first job • 1.6% Take ESL courses Participants could select more than one answer.

  14. Top Goals in Attending Based on Age Age Group <26 26-40 41-50 >50 • Obtain degree & enter workforce 41.9% 18.2% 14.1% 6.3% • Obtain degree & transfer 45.9% 20.4% 7.6% 1.6% • Take courses & transfer 39.2% 10.9% 6.5% 6.3% • Prepare for diff. job 10.8% 36.5% 48.9% 31.7% • Update skills 17.6% 38.0% 41.3% 31.7% • Personal enrichment 39.2% 49.6% 55.4% 66.7% • Take ConEd classes 18.9% 32.1% 44.6% 46.0%

  15. Campus Preference for Attending Classes Campus of Choice 2001 1994 • Central 47.2% 45% • South 32.4% 36% • College Without Walls 25.2% • West Campus 23.1% • North Campus 19.1% 11% • High School Location 18.8% 52% • Southwest 16.7% • Northeast 10.1% • My workplace 10.1% • City View Center 5.6% Participants could select more than one answer.

  16. Reason for Campus Selection • Close to home 78.0% • Close to work 43.8% • Easy drive to and from 45.6% • Close to daycare or relatives 4.0% Participants could select more than one answer.

  17. Reasons Based on Age Age Group <26 26-40 41-50 >50 • Close to home 79.7% 75.9% 81.5% 79.4% • Close to work 41.9% 48.9% 50.0% 25.4% • Easy drive to and from 66.2% 40.9% 35.9% 49.2% • Close to daycare or relatives 2.7% 7.3% 1.1% 3.2%

  18. Convenient Time to Take Classes • Compare 2001 1994 • evenings 72.7% 55% • on weekends 40.8% 28% • mornings 32.4% 36% • afternoons 22.8% 17% Participants could select more than one answer.

  19. Time Based on Age Age Group <26 26-40 41-50 >50 • Mornings 68.9% 21.2% 13.0% 41.3% • Afternoons 47.3% 12.4% 13.0% 31.7% • Evenings 45.9% 78.8% 92.4% 65.1% • Weekends 27.0% 48.2% 37.5% 36.5%

  20. Time Based on Employment Status Employed Employed Unemployed part-time full-time • Mornings 54.1% 72.3% 15.2% • Afternoons 41.2% 38.3% 13.0% • Evenings 51.8% 44.7% 87.85 • Weekends 29.4% 19.1% 50.9%

  21. Are any of the following critical to the decision to attend? • The following % answered “yes” • 46.8% Tuition waivers • 37.1% Federal financial aid • 35.9% Scholarships Participants could select more than one answer.

  22. Critical issues in making the decision to attend - based on age Age Group <26 26-40 41-50 >50 Percent answering “yes” • Scholarships 48.4% 45.9% 29.7% 6.7% • Tuition Waivers 50.9% 53.9% 43.8% 34.5% • Federal Financial Aid Program 42.4% 47.8% 37.5% 6.4%

  23. Critical issues in making the decision to attend - based on income level Income Level <20K 20-39K 40-59K 60-99K >99K Percent answering “yes” • Scholarships 57.1% 44.7% 46.0% 24.6% 7.1% • Tuition Waivers 66.0% 51.9% 58.2% 35.5% 20.9% • Federal Financial Aid Programs 59.1% 48.1% 42.0% 20.6% 9.3%

  24. Greatest Barriers to Attending... • Available personal time 49.3% • Work Schedule 46.9% • Financial Resources 30.2% • Time commitment 18.0% • Childcare 10.3% • My age 5.8% • Understanding registration process 5.0% • My formal education 5.0% • Transportation 4.5% • My disability 1.3% • Difficulty reading the schedule .8% Participants could select more than one answer.

  25. Top Barriers by Age Age Group <26 26-40 41-50 >50 • Work Schedule 41.9% 51.8% 60.9% 28.6% • Available Time 36.5% 55.5% 62.0% 34.9% • Financial Resources 28.4% 40.1% 28.3% 15.9% • Time Commitment 16.2% 16.8% 20.7% 20.6% • Transportation 12.2% 1.5% 5.4% 1.6% • Childcare 8.1% 18.2% 6.5% 1.6%

  26. Top Barriers by Employment Status Employed Employed Unemployed part-time full-time • Work Schedule 18.8% 44.7% 60.4% • Available Time 28.2% 40.4% 59.6% • Financial Resources 27.1% 31.9% 30.9% • Time Commitment 7.1% 12.8% 23.9% • Childcare 10.6% 10.6% 10.4%

  27. Top Barriers by Income Level Income Level <20K 20-39K 40-59K 60-99K >99K • Available Time 32.1% 47.3% 52.3% 63.9% 51.0% • Work Schedule 37.5% 50.5% 50.8% 50.0% 46.9% • Financial Resources 44.6% 39.8% 40.0% 20.8% 4.1% • Time Commitment 8.9% 18.3% 18.5% 19.4% 20.4%

  28. Services Considered Important in Making the Decision to Attend • 94.6% parking • 87.9% library • 87.7% bookstore • 75.1% academic advising • 70.5% career services and job placement • 61.6% financial aid • 60.0% tutoring services • 50.3% food services • 48.8% lifetime email address • 36.0% student activities and campus life • 29.0% bus transportation Participants could select more than one answer.

  29. Top Services Considered Importantby Age Group Age Group <26 26-40 41-50 >50 • Academic Advising 83.3% 70.7% 74.4% 6.0% • Career Services 74.0% 70.7% 68.5% 52.5% • Tutoring 75.3% 64.2% 52.8% 46.6% • Student Activities 66.2% 38.5% 19.8% 18.3% • Library 90.5% 86.7% 90.8% 85.2% • Bookstore 94.6% 86.6% 87.8% 83.9% • Food Services 74.3% 47.8% 41.1% 43.5% • Financial Aid 64.9% 72.1% 63.2% 35.5% • Parking 94.6% 92.6% 95.5% 98.4% • Transportation 41.9% 31.3% 23.0% 18.0% • Lifetime Email 56.2% 45.9% 46.1% 53.2%

  30. Top Services Considered Importantby Employment Status Employed Employed Unemployed part-time full-time • Academic Advising 83.5% 78.7% 72.7% • Career Services 79.3% 78.3% 66.8% • Tutoring 63.7% 72.7% 58.2% • Student Activities 38.3% 60.9% 29.8% • Library 92.4% 89.1% 86.8% • Bookstore 92.7% 88.9% 86.4% • Food Services 51.2% 70.2% 46.5% • Financial Aid 67.1% 68.1% 60.2% • Parking 91.6% 95.7% 95.6% • Transportation 32.9% 44.7% 24.8% • Lifetime Email 50.6% 50.0% 48.7%

  31. Top Services Considered Importantby Income Level Income Level <20K 20-39K 40-59K 60-99K >99K • Academic Advising 89.1% 85.6% 80.0% 66.2% 52.1% • Career Services 89.1% 81.3% 72.3% 63.9% 40.8% • Tutoring 77.4% 70.0% 69.8% 47.1% 34.7% • Student Activities 56.4% 42.2% 30.8% 31.9% 12.2% • Library 98.2% 91.2% 92.3% 81.9% 81.2% • Bookstore 94.5% 93.4% 84.4% 86.1% 79.2% • Food Services 66.1% 52.2% 55.4% 40.3% 39.6% • Financial Aid 80.4% 80.4% 76.6% 36.6% 25.0% • Parking 94.6% 92.4% 98.4% 94.4% 93.7% • Transportation 50% 33.0% 28.1% 19.7% 14.6% • Lifetime Email 63% 56.5% 53.8% 43.1% 33.3%

  32. Preferred Time and Method of Using These Services • Method • 61.5% via Internet/web page • 34.6% in person • 3.8% via mail • Time • 63% evening • 26.6% daytime • 10.4% weekends

  33. The Best Way to Receive Information about CPCC • 54.6% CPCC catalog/schedule • 42.2% newspaper • 34.5% Internet • 29.4% word-of-mouth • 17.0% television or cable channel • 9.3% radio • 5.8% workplace or company newsletter • 3.2% billboards Participants could select more than one answer.

  34. Aspects of our Mission:What They Didn’t Know • College offers pre-college programs (ESL, basic skills, adult HS, etc.) 43.8% • College offers college transfer programs 42.6% • College has supportive student environment 40.7% • College contributes to economy of community 37.8% • College strengthens social life of community 37.0% • College offers technical career programs 36.3% • Quality of faculty 32.3% • College has available students services 28.3% • College meets individual student needs 26.7% Percent responding “I don’t know”

  35. What They Didn’t Know, continued Percent responding “I don’t know” • College contributes to cultural life of community 26.5% • Provides high quality programs and services 19.7% • College has variety of methods (in-class, distance ed., etc.) 18.3% • College is financially affordable 13.6% • Variety of class times 11.8% • Commitment to lifelong learning 11.5% • College offers a variety of programs 8.6% • College has convenient locations, accessible to work and home 4.4%

  36. Aspects of Our Mission -Mean Scores (How We’re Doing) Mean Score • Commitment to lifelong learning 3.23 • College offers a variety of programs 3.17 • College has convenient locations, accessible to work and home 3.14 • College offers technical career programs 3.12 • College has variety of methods (in-class, distance education, etc.) 3.10 • College is financially affordable 3.07 • College offers pre-college programs (ESL, basic skills, adult HS, etc.) 3.06 • Provides high quality programs and services 3.05 Scale 1-4 -poor, fair, good, excellent

  37. How We’re Doing, continued • College offers college transfer programs 3.00 • Quality of faculty 3.00 • College contributes to economy of community 2.94 • College meets individual student needs 2.90 • Variety of class times 2.89 • College has available students services 2.86 • College contributes to cultural life of community 2.85 • College strengthens social life of community 2.83 • College has supportive student environment 2.80 Mean Score Scale 1-4 - poor, fair, good, excellent

  38. Participants Were Asked…. • “Were you aware that a student who completes their first two years of college coursework at CPCC and is accepted at any of the UNC four-year institutions, will enter as a junior and all course work will transfer?” • 53.6% indicated that they were aware of our articulation agreement

  39. Participants Were Asked…. • “Are you aware that high school students in CMS are allowed to earn college credit while attending CPCC during their junior and senior years?” • 52.9% were aware of our college-experience programs

  40. Perceptions of CPCC • Overall perception of CPCC • 79.4% positive or very positive • 9.5% neutral or no opinion • 3.3% poor • Would you recommend CPCC to a friend or family member? • 99.2% said “yes” (82% without reservation and 17.2% with some reservation)

  41. What can CPCC do to attract students to the College? • More marketing and visibility • Advertisements • Career fairs • More information on internet • Radio, cable TV or direct mail • Free workshops • Work with high schools • Special programs in businesses • Annual event highlighting opportunities

  42. …to attract students, continued • More variety of courses • more routes to get the GED • more courses at area campuses and centers • adult enrichment programs • offer Information Technology courses like ECPI instead of Information Systems • more flexible scheduling (eve. and weekend) • more technical/vocational skills courses • specific courses (aviation, photography, writing, history)

  43. …to attract students, continued • Student Services Issues • More financial aid services • Appeal to special interest groups • single-parents with older kids to encourage them to return to school • Older adults to overcome fears of learning • Reliable information on tutors and how to contact them

  44. What programs would you be interested in studying? • 1. Technology Courses • Digital photography • Computer applications • Web design/development courses • Desk top publishing • Computer software • IT certification in ConEd • E-commerce • Update your skills in Microsoft • Programming

  45. …. Programs, continued • 2. Culinary and Health • hospitality education through CWW • cooking and the use of herbs • alternative medicine and medical terminology • healthcare, respiratory care and nursing • 3. Arts • Dance • Yoga • Art (for credit and non-credit) • Music • Creative writing

  46. ... Programs, continued • 4. Office related • human resources • starting your own business • business administration • purchasing certification • marketing • insurance • public relations • financial investing and financial counseling • grant writing

  47. ... Programs, continued • 5. Miscellaneous • Spanish and other languages • Aviation, professional pilots certification • Auto mechanics, welding, pluming • Child development • Career services and career preparation • Classes for fun (hobbies)

  48. As a community college, what does CPCC do well? • Great access: place, courses and time • Availability to those who wouldn’t otherwise have an opportunity • Variety of programs • Basics in all areas • Prepares students to fill the need in the community • Provides opportunities to people at different times in their lives, today’s career patterns, from Kid’s College to seniors • Communicates with and touches the community • Provides continuing education • Reasonable price • Serves the community

  49. For a Copy of this Presentation Go to: http://inside.cpcc.cc.nc.us/planning/default.htm click on “Studies and Reports”

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