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COMPETITIVE LANDSCAPE RESEARCH AND ANALYSIS

Competitive landscape refers to the position of a company or industry as compared to its competitors.

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COMPETITIVE LANDSCAPE RESEARCH AND ANALYSIS

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  1. COMPETITIVE LANDSCAPE RESEARCH AND ANALYSIS

  2. WHAT IS COMPETITIVE LANDSCAPE? • Competitive landscape refers to the position of a company or industry as compared to its competitors. Competitor landscape deals with strength, weakness, opportunities, M&A possibilities, strategies and so on of your competitors in the same field and try to analyze it for your favor. It is more than a simple SWOT analysis. If you are losing your ground in business inspire of giving enough stress on marketing strategies, customer advertisement campaigning's, then you can not sit idly, but opt for competitive landscape research. • • relation and

  3. What is a Competitive Landscape Analysis? • Competitive Landscape analysis helps to find the competitors in the market and undergo a structured analysis of their strategies so as to know what prioritizes their services over their own. Competitive Landscape analysis is good for both new startups and market titans alike as it helps both to sustain their position and have a prior assumption about their competitor's upcoming strategies. It helps you to understand who your competitors are, their strength, weakness, and also helps to build an overall idea about market trends through it. Competitive landscape research helps to understand the competitor's campaigns and services and helps you to build your strategies to outgrow them. • • •

  4. Steps for Competitive Landscape Analysis • The first step to start your competitive landscape research is finding out and identifying your competitors to gather more knowledge about them. • You can take help from online search engines to find out companies in different social media posts, news or local search pages. • Categorize them as primary, secondary and tertiary competitors according to the business strategies and services. • Create a sharable and organized data sheet to keep track of your competitors. • Keep track of their advertisement campaigns, media contents like video, images on websites, newsletters, blogs, testimonials, whitepapers.

  5. Steps for Competitive Landscape analysis • Follow their social media presence, how active they are and special strategies they follow to outgrow their business. Visit their services personally as a client and see the pricing, offers and marketing strategies they use. Keep track of their reviews on different social media pages to understand their market position. All these steps are not very easy and that is not also a one-time task. The competitive landscape varies with shifting competitions in the market and it surveillance and proper landscape research to remain at the top in the market. • • • needs continuous competitive

  6. Strategies of Competitive Landscape • Analyzing the Competitive Landscape is not an easy job. With the changes in focus, the strategies of patent landscape searches are also changing. • Technological inventions are creating the scope of competition wider. • Obsolete ideas are making space for newer ones- businesses stress on low budget social media ads over high-budget television commercials. • Due to globalization, more competitors are coming into scope, so the new businesses have to make them prepared for the increasing competition. • Growing environmental needs and customer supports are also driving forces to decide correct strategies for businesses.

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