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COMPETITIVE LANDSCAPE. SAE/TBMG Sales Meeting June 1, 2015. ONE OF THE KEY ADVANTAGES OF SAE MAGAZINES IS THEIR AFFILIATION WITH THE SOCIETY…. Early SAE members…. Henry Ford (joined 1905 ) Father of the assembly line, made autos affordable. Charles Duryea (joined 1905 )
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COMPETITIVE LANDSCAPE SAE/TBMG Sales Meeting June 1, 2015
ONE OF THE KEY ADVANTAGES OF SAE MAGAZINES IS THEIR AFFILIATION WITH THE SOCIETY…
Early SAE members… Henry Ford (joined 1905)Father of the assembly line, made autos affordable. Charles Duryea(joined 1905) Builder of first gas-powered car Charles “Boss” Kettering (joined approx. 1910)Inventor of self starter and dozens of important automotive patents. Orville Wright(joined 1916)Pioneer of manned, powered flight.
…and today reach more individuals than ever in more than 98 countries 2014 engineers 145,000 executives educators students 82 sections 400 student chapters
Our reach goes beyond Membership 2014 database of over 550,000 Industry professionals
Core Competencies… • Voluntary Consensus Standard Development • Lifelong Engineering Education • Through: • Committees • Educational Programs • K-12, College, Professional • Meetings / Exhibitions • Technical Publications
We are constantly expanding what we offer and how we deliver it; from… Standards Magazines & eMedia Seminars Technical Papers Technical Events/Meetings Webcasts
to… Custom Publishing Membership Technical Committees Professional Development Books Recruitment
The Aerospace and Automotive industries trust SAE International as their steward for developing standards
Other KEY ADVANTAGES our engineering editorial engineering readership – our reach is built off committee members and engineers developing the standards that drive industry
Other KEY ADVANTAGES SAE truly is part of the fabric of the industry…and that’s our leading advantage in the market. No other organization or publisher has the same informational credibility and reach into the engineering industry’s leading players like SAE does.
AUTOMOTIVE MAGAZINES Competitors tracked: (1) Ward’s Auto World (2) Auto Design & Production
AUTOMOTIVE MAGAZINES • 12x digital only • $5690g 1x full page 4C rate vs AUTO digital $5300g • 40,223 circ vs AUTO 62,000 • 10 Best Engines yearly feature • Purchased Interiors Show and have a 10 Best Interiors yearly feature • 127,000+ unique OEM and Supplier visitors per month
AUTOMOTIVE MAGAZINES • Premium WardsAuto.com • Main ‘bread & butter’. • Subscribers pay for full access to a range of information tools including forecasts, data report generators, etc.
AUTOMOTIVE MAGAZINES • 9x Print + 3x Digital • 38,210 circ – 1/3 manufacturing vs AUTO 70,559 • $7240g 1x full page 4c rate vs AUTO $10,000 • 34,000 website ave monthly views • 19,000 website ave monthly visitors
AUTOMOTIVE MAGAZINES • Weekly – 52x • 100% paid circ to 58,000+vs AUTO 70,559 • $12,855g 1x full page 4c rate vs AUTO $10,000 • 4,457,423 monthly page views • 940,617 monthly unique visitors
OFF-HIGHWAY MAGAZINES Competitors tracked: (1) Diesel Progress (2) OEM Off-Highway
OFF-HIGHWAY MAGAZINES • 8x Print • 19,029 circ vs Off-Highway 19,407 • $7265g 1x full page 4c rate vs Off-Highway $5720g
OFF-HIGHWAY MAGAZINES • Misc • They were bought last year; now part of AC Business Media. • They have a family of similar market magazines that they bundle... Asphalt Contractor—Equipment Today-Rental---these are big markets for our advertiser base - especially the engine OEMS which gives them an advantage.
OFF-HIGHWAY MAGAZINES • Rates • They like to make deals…maybe that’s why they were sold?? That model is not financially sustainable long-term! • Reprints are FREE to advertisers. • Their eNewsletters are practically FREE to advertisers.
OFF-HIGHWAY MAGAZINES • Editorial • This use to be a key selling point for us, but over the last 3 or 4 years they have been transitioning their editorial focus to become much more engineering and component oriented. • So the advantage here is again – the tie to SAE and our access to the standard developments and key technology advancements FIRST based on our ties to industry through our standards committees, paper authors, exhibitors at SAE events, etc.
OFF-HIGHWAY MAGAZINES • Circulation • Overall OEM circulation is in the same ball park as ours. • They are heavy in Corporate titles vs our strength in Engineering. • But when you look at the markets being reached they kill us in most categories – which I’m sure is a key selling point they use; but our strength is the engineer…who makes up their additional readers those market categories?? • The strategy here is the design engineer’s involvement and knowledge of the entire product lifecycle – from concept, to design, to production and manufacturing…the design engineer is our core reach and he/she is key to specifying products – not CEOs.
OFF-HIGHWAY MAGAZINES • 12x Print for North America + International & China Issues • 25,138 circ vs Off-Highway 19,407 • $7645g 1x full page 4c rate vs Off-Highway $5720g • 25,000 ave web visits per month • Back issues on web behind a subscription login
OFF-HIGHWAY MAGAZINES • Leader in the market • The original publication for the engine and off-highway market. • Staff and owners have been very involved in the market for many, many years. • Their publisher and editors not only write the publication but sell ads as well. • Family owned publisher…everyone is old; will be interesting to see what happens; possible target for purchase.
OFF-HIGHWAY MAGAZINES • Goal is to split the buy • Hard to build a case for getting engine guys away from this book. • Play up the duplication of readers - about 60% of our readers do not get Diesel Progress per our ad studies. A sole buy in DP and you are missing a significant portion of industry decision-makers.
