HS285: Marketing Management Class Two May 30, 2013. Beth Goldstein. Today’s Class. Lucky By Design SMART Goals Henry Heinz Case Concept pitches and selection of teams . Lucky By Design: Chapters 1 – 11 . Joanna Alberti – Philosophies. Lucky By Design: Chapters 1 – 11 .
May 30, 2013
Increase profit 20% from a specific customer group by the end of June 2013 by launching a new service thatmarket research proved my customers need and will pay for.
To raise awareness for his stand at the Chicago World Fair, Heinz promised a souvenir to visitors: the "pickle pin". It's been called "one of the most famous giveaways in merchandising history.”
He started off with pickled horseradish, sold in clear glass bottles to market its high quality & purity to customers.
The mystery of text and email communication “OOPs” revealed!
Source: John Daly, U of Texas
Adults-Typical Attention Span
What did I just say???