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Promoting Breast Cancer Awareness Through Student Engagement at Texas Tech University

This initiative aims to foster an educated understanding of breast cancer among students at Texas Tech University. By increasing awareness and outreach, we seek to boost financial support for the Susan G. Komen organization. Our strategy includes innovative promotional events, student organization participation, and community involvement. We encourage students, family, and friends to join efforts in raising awareness, organizing sporting events, and utilizing campus resources to promote education on breast cancer symptoms, prevention, and research support.

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Promoting Breast Cancer Awareness Through Student Engagement at Texas Tech University

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  1. Think Pink, Texas Tech Kody Roach Kyle Conley Jory Jarvis Kurt Farris

  2. Introduction • Breast cancer affects 12.5% of the female population in the United States • Knowledge of the disease does not yield medicinal solutions • Support is fundamental to progress • Financial and social

  3. Report Purpose • Create an educated understanding of breast cancer on campus • Greater awareness and outreach will increase financial support • Students • Family and friends of students • Rethink awareness strategy • Enhance, innovate, and refresh promotion

  4. Komen for the Cure Student Organization

  5. Student Organization Introduction • Attend a Student Organization Registration Meeting offered weekly in the Student Union Building. • Contact the Student Union and Activities at 742-3636, or visit the office located in Room 203 of the Student Union Building. For up-to-date meeting times. • Complete the online application part of the registration process, four separate pages of information will be required. • Link to register http://www.so.ttu.edu/StudentOrgApps.php • Fill out registration packet and turn in to Room 203 in the SUB.

  6. Guidelines • Have an Advisor who is a Texas Tech Faculty. • Have at least 3 members. • Must list all members. • List National Affiliations. • Write and submit a constitution. • Advisor very important in keeping records and bank account information. • Can have a secondary advisor. • Good to have web master for Tech website and organization website.

  7. Student Organization Resources • Free 100 megs website. • Free Mailbox on campus. • Free campus postings in over 30 locations at Tech. • Use of laminating, printing, office supplies, and other equipment on second floor of Student Union Building. • Post on Tech Announce Email. • Financial Support through university and members.

  8. Financial Support • One time use of Cocoa Cola Funding. • Each organization can apply for a financial budget. • Option for Membership fees. • Can have support from other institutions or organizations. • Must attend a financial meeting once a month.

  9. Annual Sporting Events

  10. Co-Ed Competitive Tournaments • Flag Football • Basketball • Softball • Golf

  11. Event Promotion • Send memos/flyers to all Tech student organizations • Registration forms to gauge interest • The Daily Toreador • TechAnnounce • Post event information on campus • Promote Susan G. Komen events • “Bowl For The Cure” - Jan. 10th, 2010

  12. Student Body Participation • All Student Organizations • Greek Organizations • Any Texas Tech student • “Intramural” style

  13. Examples of Potential Events • Softball tournament October 1st, 2010 • Flag Football tournament October 16th, 2010 • October being breast cancer awareness month Spring Awareness • Basketball tournament March 1st, 2011 • Golf tournament April 16th, 2011

  14. Creating Sporting Event • Financing the events • Organization’s financial budget • Team registration fees • Concession sales • Apparel sales (proceeds would go directly to the Susan G. Komen organization) • Contact Rec Sports with detailed information prepared • Exact Date & Time • Facility needs • Estimated number of participants • Officiating staff

  15. Event Fundraising Fees that can help finance each event • Team registration fees $10-20 • Team shirt sales $15-25 Fundraising for the Susan G. Komen organization • Revenue gained from apparel • Donations

  16. General Campus Advertising

  17. Advertising • Informative flyers could be passed out to gain student awareness • Handouts should be as follows: • Short and concise • Highlight information that is relevant and interesting to students (e.g. highlight Greek organizations involved) • Attractive format • These flyers could contain the following information: • Statistical facts • Symptoms to watch for • How to prevent breast cancer

  18. “Imagine Life Without Breast Cancer” • Bracelets could be sold and distributed around campus • $.25 of every $1 is donated to research

  19. Pink Out The Jones • Attempted with minimal success this football season • To be done more successfully Komen could • Decide further in advance of what game to hold the event on. • Hold the event on a bigger game • A concert could be held afterwards as done for the A&M game. • A purchase of a “Komen Shirt” doubles as your ticket into the concert.

  20. Conclusion • Student body is approximately 10% of Lubbock, TX • Successful promotion will yield support • Sporting events • traditional advertisement • creation of a student organization • Additional financial support • Advances medical research • Improves quality of life for those suffering from breast cancer

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