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Stereotypes in Communication Munich, 13th-16th March 2008

Stereotypes in Communication Munich, 13th-16th March 2008. Introduction. Introduction. Definition. Greek origin: «stereos» and «t ypos » Characteristics, referring to certain groups of people Simplify and generalize Lighten the interaction with unknown people: self-fulfilling prophecy.

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Stereotypes in Communication Munich, 13th-16th March 2008

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  1. Stereotypes in Communication Munich, 13th-16th March 2008

  2. Introduction

  3. Introduction

  4. Definition • Greek origin: «stereos» and «typos» • Characteristics, referring to certain groups of people • Simplify and generalize • Lighten the interaction with unknown people: self-fulfilling prophecy

  5. Definition

  6. Communication Efficiency , Homogeneity of the products • Multitude of impressions (visual, audible) • Many products, everyone wants to convince the consumer • Decision in short time -> Stereotypes: avoid excessive demands

  7. Communication Target group • Aim: reach as many consumers as possible -> Analysis of the target group: consumers are categorized

  8. Communication Difficulties • Cliché, prejudice • Suitability to advantage of the product • Negative attitudes

  9. Examples

  10. Examples

  11. Examples

  12. Examples

  13. Thank you very much for your attention.

  14. Questions?

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