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mig33 Cricket FanZone “Because Sport is Social”

mig33 Cricket FanZone “Because Sport is Social”. April 12, 2009 CONFIDENTIAL. What is mig33?. mig33 is one of the world’s largest mobile social communications and entertainment communities More than 20 Million registered users across the world

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mig33 Cricket FanZone “Because Sport is Social”

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  1. mig33 Cricket FanZone“Because Sport is Social” April 12, 2009 CONFIDENTIAL

  2. What is mig33? • mig33 is one of the world’s largest mobile social communications and entertainment communities • More than 20 Million registered users across the world • > 8 Million registered users in cricket-loving nations (India, South Africa, Bangladesh, Australia & non-resident Indians) • Works on more than 2,000 different mobile handsets • mig33 users exchange > 350 Million messages per day. • Every user on average spends almost 2 hrs per day on mig33 CONFIDENTIAL

  3. This is the Essence of Sport CONFIDENTIAL

  4. This is Not CONFIDENTIAL

  5. Sport is passion… • Sport is excitement… • Sport is entertainment… • Sport is community. • In an on-demand, always-connected world, Sport is one of the few remaining mass media shared experiences. CONFIDENTIAL

  6. If You Cannot Be at the Stadium… • FIFA set up “Fan Fest” sites across Germany in 2006 • Fans from all around the world gathered to… • Watch the action live together • Meet new friends from other nations • Be entertained throughout the day (games, activities, concerts, etc.) • Buy merchandise CONFIDENTIAL

  7. Berlin “Fan Mile” CONFIDENTIAL

  8. Fan Fest Live Action CONFIDENTIAL

  9. An Overwhelming Success • 18 M people attended Germany 2006 Fan Fests (compared to 3.4 M spectators live at matches). • 2 M people watched Final at the Berlin Fan Mile. • 89% of people polled said Fan Fest was second only to the stadium as the place to watch matches live. • Fan Fests’ immense popularity was attributed to the fact that fans could watch matches "with a group of like-minded people" or watch football "with other people", or “visit with friends”. Source: FIFA.com CONFIDENTIAL

  10. Introducing…mig33 Cricket FanZone CONFIDENTIAL

  11. A Virtual “Fan Fest” for Cricket Fans • “Watch the Games Live with Friends” • Live ball-by-ball action fed into cricket-specific chat rooms • “Follow Your Favourite Team” • At least 6 (of 8) IPL clubs are establishing Official Mobile Fan Clubs on mig33 • “Chat Live with Your Cricket Heroes” • Players, coaches and cheerleaders doing live mobile chat events in mig33 Chat Stadium (several per week) • “Meet New Friends” • mig33 is a global community • “Show Your Colours” • Purchase official team virtual merchandise through mig33 content store From anywhere in the world…on almost any mobile phone CONFIDENTIAL

  12. A Live Cricket Community • Chat Stadium: Chat Stadiums allow many thousands of Fans to participate in real-time moderated discussion with their favourite Cricket Heroes • Chat Match:Millions of fans world over can participate in Cricket Matches through Chat rooms that have live broadcast of Cricket Commentary CONFIDENTIAL

  13. Official Mobile Fan Clubs • Follow Your Team • Team news delivered in mig33 or via SMS • Be in on the Action • Alerts of important team events • Meet & Talk with Other Fans • Team-specific chat rooms • “Topic Walls” for non real-time communication • Chat with Club Celebrities • Players, Cheerleaders, Brand Ambassadors • Show Your Colours • Purchase virtual Merchandise, Emoticons, Content CONFIDENTIAL

  14. Chat Stadium Event Schedule • 14 April • Glenn McGrath (Delhi Daredevils) • Daniel Vettori (Delhi Daredevils) • 15 April • Adam Gilchrist (captain of Deccan Chargers) • Bangalore Royal Challengers • 3+ times per week (players, coaches, cheerleaders) • Many, many more to come • Schedule being finalized with teams in South Africa CONFIDENTIAL

  15. Official Merchandise Store • Emoticons • Virtual Gifts • Themes • Ringtones, Wallpapers CONFIDENTIAL

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