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PEMASARAN PENDIDIKAN

PEMASARAN PENDIDIKAN. Suryadi Jurusan Administrasi Pendidikan FIP UPI 2012. PENGELOLAAN PENDIDIKAN. KARAKTERISTIK JASA PENDIDIKAN. PEMASARAN. Kepuasaan Pelanggan. Needs & want. Ciri Pendidikan yang Laku Dipasaran. 7 ELEMEN POKOK PEMASARAN PENDIDIKAN. INPUT. PENYUSUNAN DESAIN.

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PEMASARAN PENDIDIKAN

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  1. PEMASARAN PENDIDIKAN Suryadi JurusanAdministrasiPendidikan FIP UPI 2012 • PENGELOLAAN PENDIDIKAN

  2. KARAKTERISTIK JASA PENDIDIKAN

  3. PEMASARAN Kepuasaan Pelanggan Needs & want

  4. Ciri Pendidikan yang Laku Dipasaran

  5. 7 ELEMEN POKOK PEMASARAN PENDIDIKAN

  6. INPUT PENYUSUNAN DESAIN PENAWARAN JASA Land Man Capital Management Pengaturan Manusia Kurikulum Fasilitas Learning Environment Program/Jurusan Employment office Mapping Tehnique Diversivikasi Teaching Research Public service Pesta kampus Hub. Kampus Pembinaan alumni Balikan STRATEGI MARKETING MIX PROSES TUJUAN Produk Layanan akademik Layanan sosiokultural Promosi Media cetak & elektronik Place Price Personal trait Kinerja Dosen Perkuliahan Penelitian Seminar Gedung-Lab Perpustakaan Olahraga Keagamaan Kesenian, dsb. Meningkatkan mutu akademik Citra Eksistensi PT Value Added Keilmuan Ekonomi Prestise Jumlah Peminat Balikan MODEL PENAWARAN JASA PENDIDIKAN

  7. Wassalamu’alaikum Wr. Wb.

  8. Perusahaan Konsumen Tujuan Laba Tujuan, needs, want Produk Produk Nilai produk bagi langganan Harapan Konsumen Tingkat Kepuasan Konsumen Kepuasan Konsumen (Buchori Alma, 2003: 34)

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