Azure Migration Program (AMP) Overview

1. Azure Migration Program (AMP) Overview

2. Invent with purpose

3. Invent with purpose Be futureready Build onyour terms Operate hybridseamlessly Trustyour cloud

4. design work needed to fit black template (see next slides) Customer migration momentum 

5. The path to digital transformation Migrate your existing apps to Azure and optimize them Innovate with new apps and modernize existing apps MIGRATE INNOVATE ENABLE Enable your team for successful cloud use

6. Azure partneropportunity 30-33% attach Managed services $120k–480k/year 45–54% margins 90% attach Migration execution $225k/deal 25–40% margins 55% attach Modernization $300k/deal 42–46% margins Strategy and assessments $120k/deal 25–30% margins 20% attach Cloud application development $850k/deal 45–50% margins 10% attach Value-added IP $200k/year 80% margins Note: all margins used in the chart above represent gross margins Source: “The Partner Opportunity Assessment for Azure Service Providers," a commissioned Total Economic Impact™ study conducted by Forrester Consulting., July 2019

7. Ashley • On average, only 20% of workloads currently run on the public cloud MIGRATE INNOVATE Reference: Bernstein - 2019 IT Hardware: June 2019 CIO Survey - Is Spending Slowing? Perspectives on IT priorities, cloud and vendors report ENABLE

8. Cloud migration services account for up to 30% of the overall implementation service market, representing $72.4 billion in market revenue opportunities worldwide. $72.4B Source: Market Insight: Cloud Migration Part 1—Where Are the Opportunities for Service Providers? By Gartner Research, published 17 May 2018

9. Software and hardware refresh Security threats Urgent capacity needs Compliance Application innovation Quickly integrate acquisitions Software end of support Datacenter contracts expiry Migration and modernization triggers

10. Why migrate to Azure? Unmatched Security Azure Security Center Windows Admin Center Azure Sentinel Unbeatable Offers Azure Hybrid Benefit Free Extended Security Updates Azure Migration Program Unparalleled Innovation Azure SQL Database Managed Instance Azure IaaS Azure Migrate Hybrid by design

11. design needed What we have learned… Customers are looking for a singular migration approach that brings together all the elements with prescriptive, best practice guidance They need a consistent approach and a trusted partner to provide ongoing support, optimization, modernization, and innovation They need technical guidance and best practices tailored to their unique scenarios They need a one stop shop to streamline the engagement and get started quickly They need support in driving change management internally and developing new Azure skills amongst existing resources We are addressing these needs and partners are a critical part of the solution

12. Announcing Azure Migration Program (AMP)

13. Azure Migration Program (AMP) Available to all Azure customers, scaled through specialized migration partners Migration planningand execution Best practice guidance Technical skill building Infrastructure anddata foundations Offers and incentives Digitalresources Migration Tools Azure trainers Azure Engineers (FastTrack) Specializedpartners Reduce cost and risk | Accelerate migration velocity | Deliver customer success Learn more |Azure.com/AMP

14. Ensure customer success with AMP

15. “We are on a multi-year transformation journey, and cloud migration is an important first step. Azure Migration Program offered the right mix of training, best practice guidance, tooling, and specialized partners to best meet our needs. Importantly, Microsoft was prepared to work hand in hand with us and showed deep commitment to our success.” Marc Gunter, Vice President of Infrastructure, Planning and EngineeringCanadian Imperial Bank of Commerce, CIBC

16. Announcing Azure Migration Program (AMP) Participating specialized migration partners Access agile funds and resources Receive qualifiedleads Attach high-value services Learn more at Azure.com/amppartners

17. Program Components

18. Best practice guidance Leverage a consistent methodology Plan MicrosoftCloud AdoptionFramework for Azure Govern Manage Definestrategy Proven guidance from Microsoftto accelerate cloud adoption journey Adopt Ready http://aka.ms/cloudadoptionframework Azure engineers (FastTrack) + Specialized migration partners

19. Offers and incentivesDefray transition costs • Azure Hybrid Benefit • Free extended security updates • Migration project funding • Subsidized technical skilling • Azure credits • Free Azure migration tools *Incentive mix determined based on customer scenario & eligibility

20. Technical skill buildingEnsure organizational readiness Curated curriculum | Certifications baked-in | Flexible consumption options Your offer may include: • In-person training, delivered by Microsoft and/or accredited Learning Partners • Free certification vouchers for Foundational and Advanced role-based courses Benefit from highly subsidized training: Up to $105K in savings! Start learning for free: MS Learn | Azure migration center *Offer determined based on customer scenario & eligibility **WS-050 will be available on 9/19/19. DP-050 coming soon. **One migration-specific course will be Microsoft instructor led, other will be partner instructor led

21. Infrastructure & data foundations Ensure successful migrations at-scale Design/ Build out of “landing zone” based on best practices & built-in Azure services Governance Identity Security Management Networking SSO access to migrated apps On-premises/Azure AD sync Role based access control Threat detection Built-in protection Advanced Data Security Monitoring Resiliency/ Availability Automation Enforceable policies Compliant environments Subscription management Connectivity/QoS Routing/Firewalls/DMZ IP address mapping Azure ExpressRoute | Azure AD | Azure Monitor | Azure Security Center | Azure Blueprints Azure engineers (FastTrack) + Specialized migration partners

22. Migration planning and executionA step by step approach Migration plan TCO | Target workloads | Approach (e.g., Rehost) | Timelines Assess Optimize Migrate Secure & manage Azure Migrate | Azure Database Migration Service | Azure Cost Management | Azure Security & Management Azure engineers (FastTrack) + Specialized migration partners

23. Specialized migration partnersGet expert guidance Azure Expert MSPs and partners with Advanced Specializations meet stringent requirements to prove they meet Microsoft’s highest standards of technical expertise, service delivery, and support Depth Of Expertise Foundation for Customer Success Utilize a framework for successful migration to a cloud environment Apply and enable customers to adopt DevOps practices Provide automation & analytics to improve decision-making Provide continuous cost optimization Offer custom SLAs and contract terms Rigorous third-party audit validation to meet Microsoft’s highest standards of expertise Proven experience in successfully migrating production workloads to Azure Ability to provide technical guidance with best practices tailored to unique migration scenarios Leverage the right tools and processes to accelerate migration assessment and delivery Microsoft Confidential

24. Engagement Approach

25. . Engagement approach Scope project Get started Start migrating Leverage Microsoft-provided resources & guidance to accelerate your migration initiative. Submit a simple form telling us about your migration project. Within a few days, we will get respond with how we can help, including self-serve resources and/or direct technical assistance.

26. Program requirements Migration project has customer sponsorship & resourcing Migration project is scoped with concrete timelines Customer is using Azure today, and has an active agreement Customer is located in a supported AMP region

27. design needed AMP accelerates the customer journey to cloud First 10% of migration project Rest of migration project AMP Post AMP • Microsoft helps accelerate migration opportunities providing: • Skilling • Infrastructure and data foundation buildout • Migration of first x number of VMs/databases with optimization (partner performs this work) • Azure Credits to defray customer costs while they turn off on-premises servers • Technical guidance throughout engagement • Azure Experts continue to build on momentum and attach higher value services: • Migrate entire estate with greater velocity • Further optimize/secure & manage apps • Innovate on customer apps

28. Engagement approach by phase Get started Get aligned with the best path for your migration journey within a week of your application Scope project Kick off your journey with access to the resources, tools, and partners needed to start your migration Complete migration Collaborate with a specialized migration partner to receive continued support and complete your journey to the cloud Start migrating Begin your migration with confidence and transition with Microsoft engineering led guidance, best practices, and instruction Direct technical assistance Customer direct application or Microsoft account team/partner nomination Ongoing partner support Receive continued support from Azure Expert MSP or Advanced Specialization partner Stage 1: Technical skilling Customer receives offer with resources allocated Stage 2: Design/ Build infrastructure & data foundations Continue migrating rest of estate Stage 3: Migration planning Customer accepts offer and AMP project kicks off with end to end delivery plan Program Management Office Request migration project alignment/triaging Modernize applications Stage 4: Begin Migration Digital resources Receive email-based migration guidance, self-learning courses, best practices and tools, as well as migration partner recommendations. Step 1: Simple steps to get your started Step 2: On-demand Azure migration courses Step 3: Azure Cloud Adoption Framework Step 4: Governance best practices AMP phases Post AMP, partner- led phases Customers Account Team Azure Engineering Partners

29. Roles and Responsibilities Customer responsibilities FastTrack for Azure responsibilities Partnerresponsibilities • Sponsorship of the migration project from IT leadership • Identify workloads that can be migrated during the engagement • Involvement from critical stakeholdersduring engagement (e.g., app owners, networking, security) • Lead kick-offs • Support for architecture of migration landing zone • Assist during discovery/ assessment • Assist during migration planning • Guidance & support through migration • Run discovery/assessment • Build out migration landing zone • App owner interactions • “Factory” migration • Go-live support • Continuous optimization/modernization post migration

30. design needed Partner participation requirements • What’s needed from the partner to participate? • Azure Expert MSP or Windows Server & SQL Server Migration advanced specialization. • Signed Microsoft Master Supplier Services Agreement (MSSA) and enrolled in Microsoft’s Supplier Security & Privacy Assurance (SSPA) program.  • Separate contract with customer that enables delivery of a high-quality migration execution.  • Signed ECIF SOW per customer project provided by central AMP offer desk. • Partner with Microsoft engineering team to deliver consistent customer experience.

31. Next steps

32. design needed Get Started Invest in your migration practice. Learn more at Azure.com/partners Interested in becoming a specialized migration partner? Join the Azure Expert MSP program or attain the Windows Server and SQL Server Migration advanced specialization Not interested in becoming a specialized migration partner? But interested in nominating a customer opportunity for support, nominate customers by going to Azure.com/AMP​

34. Appendix Microsoft Confidential

35. Unparalleled Innovation

36. Azure SQL DatabaseManaged Instance Comprehensive SQL Servercompatibility and support Migrate SQL applicationswithout changing code

37. Azure IaaS: Reliable infrastructure for your migrated workloads Best for Microsoft workloads Purpose-built infrastructure On-demand global scale Linux, Open Source, and Red Hat 54 regions ~50% Best hybrid cloud experience for Windows Server of Azure VMs run Linux 150 VM size options Run SQL in Azure VMs most cost-effectively 1.4x growth of Linux Comprehensive resilience: Availability sets, Availability zones, Region pairs Unmatched security: Built-in protection for hybrid: Azure Security Center Co-located support with Red Hat

38. Azure Migratefor all yourmigration needs Agentless migration VMware, Hyper-V, Physical server migration SQL and non-SQL data migration Web app migration Migration from on-premises, AWS, and GCP Integrated with Carbonite, Cloudamize, Corent Tech, Device42, Turbonomic, and UnifyCloud

39. Unmatched security

40. Comprehensive security for hybrid environments with built-in Azure services 1 1 Security management Threat protection Network security App and Data protection Identity & access management Azure Security Center Encryption (Disks, Storage, SQL) VNET, VPN, NSG Azure Active Directory Azure Sentinel Azure Key Vault Application Gateway (WAF), Azure Firewall Multi-Factor Authentication Confidential Computing DDoS Protection Standard Role Based Access Control Microsoft Antimalware for Azure Azure Log Analytics Azure Active Directory (Identity Protection) ExpressRoute + Partner solutions

41. Unbeatable offers

42. Opportunity to modernize infrastructurewith end of support 2008|R2 SQL Server Ends July 9, 2019 Windows Server Ends January 14, 2020

43. Azure Hybrid Benefit for Windows Server /SQL Server Save 50% versus other cloud providers

44. Free only on Azure Extended security updates (ESU), free only on Azure Three years of security updates after support on-premises ends 75% of the license costto buy standalone 2008 | R2 WindowsServer SQLServer

45. Windows Server savings illustration Azure Hybrid Benefit Savings ESU Savings Azure Pay less with Azure. AWS is 5x more expensive. AWS Windows VM Extended security updates SQL Server savings illustration (PaaS) Azure Hybrid Benefit Savings Azure AWS Azure SQL Database AWS RDS for SQL EE Learn more: aka.ms/why5xmore