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Search Engine Optimization ! SEO Company in India

The definitive SEO resource for search engine optimization shoppers, professionals, and those looking to learn about SEO.<br>SEO Service Delhi, Pixxelznet offers Best SEO Services such as #SEO, #PPC, #SMO, Contact 100% White-Hat SEO company in Delhi, India.<br><br>Visit: http://www.pixxelznet.com/search-engine-optimization/

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Search Engine Optimization ! SEO Company in India

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  1. What is SEO? Why should you care? www.pixxelznet.com

  2. Digital Marketing Nerd www.pixxelznet.com

  3. What is Digital Marketing? • Search Engine Optimization (SEO) • Online Ads (PPC/CPM) • Email Marketing • Social Media • Conversion Optimization • Data Analysis www.pixxelznet.com

  4. What is SEO? • Search Engine Optimization (SEO) • The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP) www.pixxelznet.com

  5. SERP Shopping 1 2 3 Images 4 www.pixxelznet.com

  6. SEO Vs PPC SEO www.pixxelznet.com

  7. SERP a bit deeper Search phrase in the title of the page SEO www.pixxelznet.com

  8. SERP a bit deeper Search phrase in the title of the page Result Elements SEO www.pixxelznet.com

  9. Which do you use? www.pixxelznet.com

  10. Why is Google the best? www.pixxelznet.com

  11. History of Search • Lycos, Dogpile, Excite • Altavista circa 1995 • Google circa 1998/2000 The authority algorithm www.pixxelznet.com

  12. The Authority Algo • Sources/References • Who is most referenced? www.pixxelznet.com

  13. SEO Ranking Factors www.pixxelznet.com

  14. Code • No Tables • Fast • Semantic Code • Hierarchical www.pixxelznet.com

  15. Specific Code • Meta Keywords • Title • Meta Description www.pixxelznet.com

  16. Content www.pixxelznet.com

  17. Keywords • User terms vs marketing terms • Often Questions • Title a page and write to it • EX: Keyword “Adopt a Pet” • Where can I Adopt a Pet? www.pixxelznet.com

  18. The King of On-Page • <Title> • URL • <h1> www.pixxelznet.com

  19. Other important Locations • <h2>,<h3>, <h4>, <h5>, <h6> • <imgsrc=”keyword” /> • <img alt=”keyword” /> • <li>keyword</li> • <b>, <strong>, <i>, <em> • <p>keyword</p> www.pixxelznet.com

  20. Links/Social www.pixxelznet.com

  21. Back to Authority • Popular/Authoritative sites are worth more • Very difficult, any easy/paid link strategies get found out www.pixxelznet.com

  22. Social is the new player • Shares • Likes • Comments • Followers • RTs/Mentions • Links www.pixxelznet.com

  23. Authority Still Matters • A mention or a follow from an influencer will do more than a mention or a follow from me www.pixxelznet.com

  24. SEO Ranking Factors www.pixxelznet.com

  25. Remember, SEO has a place Offline Social Email Ads Links SEO WOM www.pixxelznet.com

  26. Questions? Call us: +1 (949) 287-4399 Mail: info@pixxelznet.com We’re Hiring! Visit: www.pixxelznet.com

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