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The Idea

The Idea. “Don’t throw it away, give it away” The problem: Average person in the UK sends about 319kg to landfill per year The solution Free gifts to keep “stuff” out of landfill Sofas, computers, clothes, Giant African Land-Snails, World War II air-raid shelters… Free to join, free to use

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The Idea

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  1. The Idea “Don’t throw it away, give it away” • The problem: • Average person in the UK sends about 319kg to landfill per year • The solution • Free gifts to keep “stuff” out of landfill • Sofas, computers, clothes, Giant African Land-Snails, World War II air-raid shelters… • Free to join, free to use • Saves money, effort and the planet

  2. Using it • Local virtual communities • Go to http://ilovefreegle.org • Find a local group on Yahoo, e.g. http://groups.yahoo.com/group/EdinburghFreegle • Reply to WANTED or OFFER mails • Send them yourself • People sort out collection between themselves

  3. Running It • What needs doing? • Moderating groups • Spreading the word • Tools and Processes • Who does it? • Entirely volunteer-run • 200 groups across the UK • Nearly 1 million members • Hundreds of volunteers

  4. The Challenges • Engaging volunteers • Vital to flourish • Varied skills and temperaments • Decision-making • Keeping it local • Consistency vs flexibility • Traps • Trademark & enforcement • Funding vicious circle

  5. Why it works • Makes it easy – low barrier to entry • Variety of motives • Environment • Community • Finance • Convenience • Technology creating community

  6. Summary “Don’t throw it away, give it away” • Simple brilliant idea …underpinned by technology • Unique virtual movement …with unique challenges • Throwing stuff away should be like drink-driving …responsible citizens just don’t do it

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