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Donors mapping

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  1. Donors mapping

  2. 1 2 3 4 5 Devise successful implementation plan What is donor mapping? Mapping donors conditions Proposal Development Developing donor satisfactory M& E System Contents

  3. What is donors mapping?

  4. What Is Donor Mapping? • Researching and networking with donors • It offers an in-depth overview of the most important characteristics of donor engagement Donor mapping is not a one-time activity

  5. Why Is Donor Mapping Important? • Systematically approach and prioritise your fundraising activities • Identifying gaps or issues within your income sources • Identifying potential areas of growth / opportunity

  6. HOW TO MAP DONORS • Stage One: Map Your Existing Donors • Who currently gives you money? • Who currently supports your work? • Who currently has an interest in association with your organization? • Stage Two: Map Prospective Donors • Who works in your geographical area? • Who could have an interest in supporting your work? • Who do you know that would support your work? • Who else would you like to support your work

  7. EU Donor Atlas Mapping Official Development Assistance •

  8. Funding opportunities • • • • • • •

  9. •

  10. Aid Statistics: OECD Database •,3349,en_2649_34447_1783495_1_1_1_1,00.html •,2340,en_2649_34447_36661793_1_1_1_1,00.html#dac

  11. Mapping donors conditions

  12. Mapping of donors conditions • Mapping of donors conditions and requirements • Purpose: • To improve your possibilities to coordinate support from different donors and • Lessen their administrative burden, in line with donor obligations

  13. Types of data required for mapping • Requirements related to • administration of support and • content of the collaboration. • aid flow

  14. Proposal Development

  15. What is a project proposal? • A proposal is a request for financial assistance to implement a project. • A proposal is not just a "shopping list" of things you want. • A proposal must justify each item in the list of things you want, so that a donor agency can decide if it wants to provide some or all of those things. • You must know exactly what you want to do with these things, and that is why you should design a project to carry out what you want to achieve.

  16. It is important to carefully formulate and design your project. • Proposal writing is a skill which requires some knowledge and practice.

  17. ORGANIZING WORK • Involve your team (one person shouldn’t write a proposal) • Prepare all preliminary information • Create a checklist • Don’t bother the funder too much during the preparation process • Think of the structure

  18. START-UP WORK • Identifying a project idea • Looking for a potential funder • Studying priorities, guidelines and application forms / previously funded projects • Establishing initial contact (organization’s mission and vision, strategy, structure, team) • Creating partnerships (now or earlier)

  19. COVER LETTER • First thing the funder reads • Must engage the reader so (s)he reads the rest of the proposal • Personal, to the point, concise • Structure: project title, goals and objectives, total amount requested, duration of the project)

  20. SUMMARY • A concise, clear synopsis of the project • Not more than a page • Description of the organization • Statement of problem and / or need • Project objectives • Outline of proposed activities • The amount requested

  21. INTRODUCTION • Description of the applicant (mission, vision, values, strategic objectives, structure, team) • Short list of organization’s achievements • Who are you beneficiaries and partners • Why do you apply to this funder?

  22. NEEDS ASSESSMENT • What is the problem or need? • Describe the problem in relation to your target group • Place the problem in a larger context your organizations works in • Use figures and concrete examples (case studies) • Relate it to the funders guidelines and priorities

  23. OBJECTIVES • All objectives should be SMART i.e. Specific, Measurable, Achievable, Realistic, and Timed. • Specific - Be precise about what you are going to achieve • Measurable - Quantify you objectives • Achievable - Are you attempting too much? • Realistic - Do you have the resource to make the objective happen (human resources, financial, the right context and opportunities)? • Timed - State when you will achieve the objective (within a month? By February 2012?)

  24. METHODS / ACTIVITIES • Answer to the question “HOW?” • Right place to give details and figures • Put activities in the time order • Give reasons why you selected this method • Be consistent with overall project goal, objectives and the context • Make references to previous use of the method by you or other organizations

  25. Timeline Communicate Solid partnerships Innovative project Define your budget 80% planning the project 20% writing the proposal

  26. OUTCOMES / OUTPUTS • Know the difference • Outcome: long term result / effect (hard to measure) • Output is a very concrete result / product (easily measurable) • Provide both outcomes and outputs in a clear structure

  27. EVALUATION PLAN • Strategy to measure the success • Explanation of the criteria used to measure the success • Includes: - quantitative indicators (numbers) - qualitative indicators (contents) - vision of success (what you want to achieve)

  28. Must be measurable and quantifiable • Use baseline data • Evaluate each goal and objective

  29. BUDGET • Structure: human resources, purchases, operational costs, activities • Clear budget items (how did you come up with the amount you’ve indicated in the budget line) • Explanations to the budget in annex (why you need a particular amount, offers, etc.)

  30. Strategies For Writing Your Proposal Content Organization Style Design

  31. Content • Be focused and specific • Show how your project is related to the grant giver’s goals • Provide details, including the budget • Include everything required by the RFP

  32. Organization • Provide an executive summary • Follow the guidelines of the RFP • Use headings, overviews, and summaries

  33. Style • Define terms • Be to the point • Allow time for revision • Get feedback from other people

  34. Design • Use page numbers, headers, and footers • Include photos and diagrams • Make sure the proposal looks professional

  35. Tips

  36. Tips on Writing • Always remember your main idea • Avoid excessive jargon • Think of the reviewer • No unnecessary information • Revise • Have someone else read the proposal • Edit

  37. Sections of the Proposal Summary Need Budget Capability Method Plan Evaluate

  38. Remember:It all Starts with an Idea

  39. Never forget to analyze the goals of the granting agency • What are the goals of the granting agency? • What is their strategic plan? • Why was the fund set up? • What do they want to fund? • What other obligations are involved? • What are the requirements of the RFP?

  40. Common mistakes

  41. Idea ≠ Grant purpose Ignoring instructions Vague objectives Poor writing Last minute writing Typos Assuming reviewers are experts in field Using buzzwords Inaccurate costs Budget ≠ Narrative Common Mistakes

  42. The Budget Comment on this budget

  43. The Budget • Highlight each item in the narrative that will appear in the budget • Conversely, every item that appears in the budget must be described in the narrative • Break down each item into parts; be intuitive O P

  44. Tips: • Use donor specific guidelines to seek project funding

  45. Reasons of proposals rejection

  46. The proposal uses vague generalizations and promises. • Because the use of vague generalizations and promises is often a sign of an action plan that the applicant has not put sufficient thought into preparing.

  47. Reasons for rejectionGM of an NGO • Lack of Reference • Structure of the organization / Composition of Board • Pakistan Centre for Philanthropy (PCP) Certification is needed for tax exemption • Overestimation of costs

  48. M&E