1 2 3 4 5 Devise successful implementation plan What is donor mapping? Mapping donors conditions Proposal Development Developing donor satisfactory M& E System Contents
What Is Donor Mapping? • Researching and networking with donors • It offers an in-depth overview of the most important characteristics of donor engagement Donor mapping is not a one-time activity
Why Is Donor Mapping Important? • Systematically approach and prioritise your fundraising activities • Identifying gaps or issues within your income sources • Identifying potential areas of growth / opportunity
HOW TO MAP DONORS • Stage One: Map Your Existing Donors • Who currently gives you money? • Who currently supports your work? • Who currently has an interest in association with your organization? • Stage Two: Map Prospective Donors • Who works in your geographical area? • Who could have an interest in supporting your work? • Who do you know that would support your work? • Who else would you like to support your work
EU Donor Atlas Mapping Official Development Assistance • http://ec.europa.eu/development/body/tmp_docs/Donor_Atlas.pdf
Funding opportunities • http://www.donorsforum.org/s_donorsforum/doc.asp?CID=10815&DID=35562 • http://www.impact100chicago.org/ • http://kapfam.com/site/program-areas/education/ • http://www.d5coalition.org/ • http://www.charmmdfoundation.org/ServicesWeOffer.html • http://www.charmmdfoundation.org/.search?results_page=my_results.html&query=donor+mapping&name=Search • http://www.iiconline.org/
http://www.moe.gov.pk/DONOR%20DIRECTORY%202006.pdf • http://www.donorsforum.org/s_donorsforum/index.asp
Aid Statistics: OECD Database • http://www.oecd.org/countrylist/0,3349,en_2649_34447_1783495_1_1_1_1,00.html • http://www.oecd.org/document/33/0,2340,en_2649_34447_36661793_1_1_1_1,00.html#dac
Mapping of donors conditions • Mapping of donors conditions and requirements • Purpose: • To improve your possibilities to coordinate support from different donors and • Lessen their administrative burden, in line with donor obligations
Types of data required for mapping • Requirements related to • administration of support and • content of the collaboration. • aid flow
What is a project proposal? • A proposal is a request for financial assistance to implement a project. • A proposal is not just a "shopping list" of things you want. • A proposal must justify each item in the list of things you want, so that a donor agency can decide if it wants to provide some or all of those things. • You must know exactly what you want to do with these things, and that is why you should design a project to carry out what you want to achieve.
It is important to carefully formulate and design your project. • Proposal writing is a skill which requires some knowledge and practice.
ORGANIZING WORK • Involve your team (one person shouldn’t write a proposal) • Prepare all preliminary information • Create a checklist • Don’t bother the funder too much during the preparation process • Think of the structure
START-UP WORK • Identifying a project idea • Looking for a potential funder • Studying priorities, guidelines and application forms / previously funded projects • Establishing initial contact (organization’s mission and vision, strategy, structure, team) • Creating partnerships (now or earlier)
COVER LETTER • First thing the funder reads • Must engage the reader so (s)he reads the rest of the proposal • Personal, to the point, concise • Structure: project title, goals and objectives, total amount requested, duration of the project)
SUMMARY • A concise, clear synopsis of the project • Not more than a page • Description of the organization • Statement of problem and / or need • Project objectives • Outline of proposed activities • The amount requested
INTRODUCTION • Description of the applicant (mission, vision, values, strategic objectives, structure, team) • Short list of organization’s achievements • Who are you beneficiaries and partners • Why do you apply to this funder?
NEEDS ASSESSMENT • What is the problem or need? • Describe the problem in relation to your target group • Place the problem in a larger context your organizations works in • Use figures and concrete examples (case studies) • Relate it to the funders guidelines and priorities
OBJECTIVES • All objectives should be SMART i.e. Specific, Measurable, Achievable, Realistic, and Timed. • Specific - Be precise about what you are going to achieve • Measurable - Quantify you objectives • Achievable - Are you attempting too much? • Realistic - Do you have the resource to make the objective happen (human resources, financial, the right context and opportunities)? • Timed - State when you will achieve the objective (within a month? By February 2012?)
METHODS / ACTIVITIES • Answer to the question “HOW?” • Right place to give details and figures • Put activities in the time order • Give reasons why you selected this method • Be consistent with overall project goal, objectives and the context • Make references to previous use of the method by you or other organizations
Timeline Communicate Solid partnerships Innovative project Define your budget 80% planning the project 20% writing the proposal
OUTCOMES / OUTPUTS • Know the difference • Outcome: long term result / effect (hard to measure) • Output is a very concrete result / product (easily measurable) • Provide both outcomes and outputs in a clear structure
EVALUATION PLAN • Strategy to measure the success • Explanation of the criteria used to measure the success • Includes: - quantitative indicators (numbers) - qualitative indicators (contents) - vision of success (what you want to achieve)
Must be measurable and quantifiable • Use baseline data • Evaluate each goal and objective
BUDGET • Structure: human resources, purchases, operational costs, activities • Clear budget items (how did you come up with the amount you’ve indicated in the budget line) • Explanations to the budget in annex (why you need a particular amount, offers, etc.)
Strategies For Writing Your Proposal Content Organization Style Design
Content • Be focused and specific • Show how your project is related to the grant giver’s goals • Provide details, including the budget • Include everything required by the RFP
Organization • Provide an executive summary • Follow the guidelines of the RFP • Use headings, overviews, and summaries
Style • Define terms • Be to the point • Allow time for revision • Get feedback from other people
Design • Use page numbers, headers, and footers • Include photos and diagrams • Make sure the proposal looks professional
Tips on Writing • Always remember your main idea • Avoid excessive jargon • Think of the reviewer • No unnecessary information • Revise • Have someone else read the proposal • Edit
Sections of the Proposal Summary Need Budget Capability Method Plan Evaluate
Never forget to analyze the goals of the granting agency • What are the goals of the granting agency? • What is their strategic plan? • Why was the fund set up? • What do they want to fund? • What other obligations are involved? • What are the requirements of the RFP?
Idea ≠ Grant purpose Ignoring instructions Vague objectives Poor writing Last minute writing Typos Assuming reviewers are experts in field Using buzzwords Inaccurate costs Budget ≠ Narrative Common Mistakes
The Budget Comment on this budget
The Budget • Highlight each item in the narrative that will appear in the budget • Conversely, every item that appears in the budget must be described in the narrative • Break down each item into parts; be intuitive O P
Tips: • Use donor specific guidelines to seek project funding
The proposal uses vague generalizations and promises. • Because the use of vague generalizations and promises is often a sign of an action plan that the applicant has not put sufficient thought into preparing.
Reasons for rejectionGM of an NGO • Lack of Reference • Structure of the organization / Composition of Board • Pakistan Centre for Philanthropy (PCP) Certification is needed for tax exemption • Overestimation of costs