product name marketing plan l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
[Product Name] Marketing Plan PowerPoint Presentation
Download Presentation
[Product Name] Marketing Plan

Loading in 2 Seconds...

play fullscreen
1 / 17

[Product Name] Marketing Plan - PowerPoint PPT Presentation


  • 82 Views
  • Updated on

[Product Name] Marketing Plan. [Name]. Market Summary. Market: past, present, & future Review changes in market share, leadership, players, market shifts, costs, pricing, competition. Mass Market/ Followers. Number of customers. Early Adopters/ Pioneers. End of Life. Time.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

[Product Name] Marketing Plan


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript
    1. [Product Name]Marketing Plan [Name]

    2. Market Summary • Market: past, present, & future • Review changes in market share, leadership, players, market shifts, costs, pricing, competition Mass Market/Followers Numberofcustomers Early Adopters/ Pioneers End of Life Time

    3. Product Definition • Describe product/service being marketed

    4. A B Price D C Performance Competition • The competitive landscape • Provide an overview of product competitors, their strengths and weaknesses • Position each competitor’s product against new product

    5. Positioning • Positioning of product or service • Statement that distinctly defines the product in its market and against its competition over time • Consumer promise • Statement summarizing the benefit of the product or service to the consumer

    6. Communication Strategies • Messaging by audience • Target consumer demographics

    7. Packaging & Fulfillment • Product packaging • Discuss form-factor, pricing, look, strategy • Discuss fulfillment issues for items not shipped directly with product • COGs • Summarize Cost of Goods and high-level Bill of Materials

    8. Phase 1 Phase 2 Phase 3 Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Launch Strategies • Launch plan • If product is being announced • Promotion budget • Supply back up material with detailed budget information for review

    9. Public Relations • Strategy & execution • PR strategies • PR plan highlights • Have backup PR plan including editorial calendars, speaking engagements, conference schedules, etc.

    10. Advertising • Strategy & execution • Overview of strategy • Overview of media & timing • Overview of ad spending

    11. Other Promotion • Direct marketing • Overview of strategy, vehicles & timing • Overview of response targets, goals & budget • Third-party marketing • Co-marketing arrangements with other companies • Marketing programs • Other promotional programs

    12. Pricing • Pricing • Summarize specific pricing or pricing strategies • Compare to similar products • Policies • Summarize policy relevant to understanding key pricing issues

    13. Distribution • Distribution strategy • Channels of distribution • Summarize channels of distribution • Distribution by channel • Show plan of what percent share of distribution will be contributed by each channel -- a pie chart might be helpful

    14. Vertical Markets/Segments • Vertical market opportunities • Discuss specific market segment opportunities • Address distribution strategies for those markets or segments • Address use of third-party partner role in distribution to vertical markets

    15. International • International distribution • Address distribution strategies • Discuss issues specific to international distribution • International pricing strategy • Localization issues • Highlight requirements for local product variations

    16. Success Metrics • First year goals • Additional year goals • Measures of success/failure • Requirements for success

    17. Task 1 Task 2 Milestone Task 3 Task 4 Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Schedule • 18-month schedule highlights • Timing • Isolate timing dependencies critical to success