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  1. Marketing

  2. Program Objectives (1 of 2) • Define the elements of Marketing. • Explore tips to market and brand your business. • Develop key positioning statements and messages for your products and services. www.readysetpresent.com www.bluesageconsulting.com

  3. Program Objectives (2 of 2) • Use a three-step process for market research. • Understand the benefits of Internet Marketing. www.readysetpresent.com www.bluesageconsulting.com

  4. A Challenge Please Write a One Sentence Definition for: Marketing, Branding and Positioning www.readysetpresent.com www.bluesageconsulting.com

  5. Definition • The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. www.readysetpresent.com www.bluesageconsulting.com

  6. The Benefits of Marketing www.readysetpresent.com www.bluesageconsulting.com

  7. The Benefits of Marketing (1 of 3) • Describe your product or service to potential buyers using a variety of techniques. • Establish your brand and any philosophy or values associated with it. • Explain what needs are being met with your product. www.readysetpresent.com www.bluesageconsulting.com

  8. The Benefits of Marketing (2 of 3) • Develop relationships with possible partners. • Communicate regularly with key stakeholders. • Explain to potential buyers and partners how to purchase your product/service. www.readysetpresent.com www.bluesageconsulting.com

  9. The Benefits of Marketing (3 of 3) • Describe how your product/service is different than others on the market and who the ideal audience is for your products. • Advertise your products/services to different and various audiences. • Test product concepts. • Develop pricing strategies for individual buyers or market segments. www.readysetpresent.com www.bluesageconsulting.com

  10. A Marketing Model www.readysetpresent.com www.bluesageconsulting.com

  11. A Marketing Model (1 of 3) • Define your company’s strategy and how your products or services support the strategy. • Outline the goals of your product/ strategy in terms of market share, profitability, customer adoption, timing and milestones. www.readysetpresent.com www.bluesageconsulting.com

  12. A Marketing Model (2 of 3) Develop programs that support the strategy • Promotions. • Lead generation. • Partnership. • Advertising. • Events. • Product/service launch. www.readysetpresent.com www.bluesageconsulting.com

  13. A Marketing Model (3 of 3) Generate awareness for the programs that support your products and services • Internal communications. • Community relations. • Public Relations. www.readysetpresent.com www.bluesageconsulting.com

  14. Advertising • Create a visible and favorable impression of your product or service. • Communicate your positioning in the market. • Reinforce your overall image and brand. www.readysetpresent.com www.bluesageconsulting.com

  15. Marketing Strategy www.readysetpresent.com www.bluesageconsulting.com

  16. Branding www.readysetpresent.com www.bluesageconsulting.com

  17. Your Role as a Marketer www.readysetpresent.com www.bluesageconsulting.com

  18. Get Customer Feedback www.readysetpresent.com www.bluesageconsulting.com

  19. Search Engine Optimization www.readysetpresent.com www.bluesageconsulting.com

  20. What is your next step? www.readysetpresent.com www.bluesageconsulting.com

  21. Download “Marketing” PowerPoint Presentation at ReadySetPresent.com139 slides include: Defining elements of Marketing, developing key positioning statements and messages for your products/services, a 3-step process for market research, Internet marketing, marketing models, strategy and programs including branding, steps to market research, effective marketing, branding your business, developing your brand position, your marketing plan, customer feedback with examples, naming your product, company and service. Finally slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more. Royalty Free – Use Them Over and Over Again. www.readysetpresent.com www.bluesageconsulting.com