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An Embedded Librarian at BCBSF. Presentation at SLA 2007 Kathy Shearin Navigy, Inc. / Blue Cross and Blue Shield of Florida, Inc. June 4, 2007. Embedded Librarian: BCBSF . Introduction My background Business & Alliance Development / Navigy Librarian role Responsibilities

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an embedded librarian at bcbsf

An Embedded Librarian at BCBSF

Presentation at SLA 2007

Kathy Shearin

Navigy, Inc. / Blue Cross and Blue Shield of Florida, Inc.

June 4, 2007

embedded librarian bcbsf
Embedded Librarian: BCBSF
  • Introduction
    • My background
    • Business & Alliance Development / Navigy
    • Librarian role
  • Responsibilities
    • Library / Knowledge Management
    • Project teams
    • Relationship to corporate information center
  • Closure
    • Advantages
    • Disadvantages
    • Do it again?
kathy shearin
Kathy Shearin
  • Master’s degree in Library and Information Studies from Florida State University
  • Cataloger / Reference librarian in a public library
  • Media Specialist in a junior high school and a senior high school
  • Electronic Resources / Reference librarian at Jacksonville University
  • “Embedded librarian” for Business & Alliance Development at Blue Cross and Blue Shield of Florida, Inc.
bluecross blueshield of florida
BlueCross BlueShield of Florida
  • Independent licensee of the Blue Cross and Blue Shield Association
  • Not-for-profit, mutual company
  • Health insurance and related products in Florida
  • Headquartered in Jacksonville, Florida
  • Over 7,000 employees
  • Serving over 4 million members
navigy inc
Navigy, Inc.
  • In 2000, BCBSF established Navigy, Inc. as a wholly-owned subsidiary to pursue innovative health industry solutions
  • Reorganized in 2004
    • The legal entity, Navigy, was retained to hold ownership in its subsidiaries and to provide legal structure for future endeavors
    • The working group became Business and Alliance Development, an enabling area for the Corporate Strategy Office.
business and alliance development
Business and Alliance Development

Key capabilities of Business & Alliance Development

  • Business Development
  • Business Venture Management
  • Strategic Consulting
  • Alliance Management and Relationship Development
  • Organization effectiveness
organization structure
Organization Structure

Business and Alliance Development is aligned within the Corporate Strategy Office.





Business & Alliance


Executive Administrative



Business Development





my role
My Role
  • Facilitate Knowledge Management (KM) initiatives in Navigy
  • Research
  • Teach the Navigy team members “to fish”
  • As Navigy evolved into Business & Alliance Development, the role expanded to providing insights and thought leadership on business development initiatives
responsibilities library km
Responsibilities: Library & KM
  • Education of team members
  • Research and analysis
  • Acquisition and management of information resources
  • Apply expertise to improve information retrieval and use
  • Consult with corporation on KM practices
  • Vendor management
responsibilities projects initiatives
Responsibilities: Projects & Initiatives
  • Prepare compendium of research materials at beginning of projects
  • Provide guidelines for document tagging and storage
  • Ongoing research and analysis
  • Provide insights and thought leadership
  • Preparation and presentation of reports
  • Citation management
  • Project management
responsibilities corporate
Responsibilities: Corporate
  • Collaborate with information professionals in the corporate business research and information center
  • Cost sharing of select resources
  • Consult with various departments as a subject matter expert on document management and retrieval
  • Participate on work groups for development of a corporate content management system
  • Convenience
  • Rapid response
  • Increase in team productivity
  • In depth knowledge of needs and interests of the team as a whole and individually
  • Ongoing education of team
  • My ongoing education
  • Flexible environment

None really, but

  • It may be difficult for Human Resources to understand the position
  • Not a traditional library role
  • Would be difficult if you did not like the topic or industry
  • Requires a great deal of flexibility
  • Behavior change may be resisted
would i do it again
Would I do it again?
  • Yes, definitely
thank you
Thank You

Kathy Shearin