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MEDIA PACK Q4 2013 RAJAR

MEDIA PACK Q4 2013 RAJAR. RADIO CLYDE GLASGOW & THE WEST Radio Clyde TSA. Radio Clyde has greatest coverage of Glasgow and the West:- reaching from as far as Dunblane , Stirling Dunoon and Largs , to Irvine, Kilmarnock and East Ayrshire. RADIO CLYDE. CLYDE 1

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MEDIA PACK Q4 2013 RAJAR

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  1. MEDIA PACKQ4 2013 RAJAR

  2. RADIO CLYDEGLASGOW & THE WESTRadio Clyde TSA Radio Clyde has greatest coverage of Glasgow and the West:- reaching from as far as Dunblane, Stirling Dunoon and Largs, to Irvine, Kilmarnock and East Ayrshire.

  3. RADIO CLYDE CLYDE 1 The number one radio station for Glasgow & The West by a country mile. Clyde 1 plays ‘More Hit Music’ and is the home of Bowie @ Breakfast and Superscoreboard - the number one nightly phone-in for Scottish football fans. Clyde 1 has an integral role in the life of our listener with first class entertainment, up to date information, creativity and most importantly LOCALNESS. Clyde 2 Clyde 2 plays ‘The Greatest Hits’ across Glasgow and the West of Scotland. Led by Robin Galloway at Breakfast, Clyde 2 reflects the area for the over 40s with strong lifestyle content, news and information as well as local, national and international guests. Source: RAJAR 2014 Q3 based on the Clyde TSA ^Total Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2 *Stations marked do not cover the entire Clyde TSA

  4. RADIO CLYDEFacts & Figures Clyde 1’s core audience is 25-44 year olds, playing more hit music; bringing the biggest music events to Glasgow and providing unrivalled news & sports coverage and local information. Clyde 2’s core audience is 35-54 year olds with an eclectic mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by. Clyde 1 is the market leading radio station in Glasgow and the West. Radio Clyde reaches out to more listeners in Glasgow and the West than any other commercial broadcasting company. Listeners to Radio Clyde are tuning-in on average for 8.5 hours across the week. Source: RAJAR 2013 Q4 based on the Clyde 1 TSA ^ Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2

  5. THE RADIO MARKETPLACEGLASGOW & THE WEST Weekly reach (000s) in the Clyde TSA * * 453,000^Radio Clyde listeners do not listen to Real Radio 389,000 Clyde 1 listeners do not listen to Capital FM 127,000 Clyde 2 listeners do not listen to Smooth Glasgow * Source: RAJAR 2013 Q4 based on the Clyde TSA ^Total Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2 *Stations marked do not cover the entire Clyde TSA

  6. THE FACT and THE FIGURESClyde 1 TSA You could fill Hampden over 12 times With weekly listeners to Radio Clyde 644,000 With 314,000 listeners Bowie is No 1 at Breakfast in Glasgow and the West Superscoreboard reaches more listeners than any other dedicated sports show In the area All Clyde 1 Shows are No 1 in the marketplace Source: RAJAR 2013 Q4 based on the Clyde TSA ^Total Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2 *Stations marked do not cover the entire Clyde TSA: Shows refer to Reach in the the Clyde 1 TSA and the Clyde 1 show time bands

  7. RADIO CLYDEDemographics. Weekly Reach (000’s) in the Clyde TSA 523,000 listeners identified as ‘Main Shoppers’ Source: RAJAR 2013 Q4 based on the Clyde 1 TSA ^ Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2

  8. 102.5 CLYDE 1Demographic Profile (%) in the Clyde TSA % 55 + 15 – 24 % FEMALE MALE C2DE ABC1 45 - 54 25 - 34 580,000 35 - 44 CLYDE 1 LISTENERS Source: RAJAR 2013 Q4 based on the Clyde 1 TSA

  9. 1152 CLYDE 2Demographic Profile (%) in the Clyde TSA % % 15 – 24 65 + 25 - 34 FEMALE MALE C2DE ABC1 55 - 64 35 - 44 168,000 45 - 54 CLYDE 2 LISTENERS Source: RAJAR 2013 Q4 based on the Clyde 1 TSA

  10. LISTENERS vs READERSGLASGOW & THE WESTReadership/Reach (000s) in the Clyde TSA West only Radio Source: RAJAR 2013 Q4 based on the Clyde TSA ^Total Radio Clyde (Bauer Glasgow) comprises Clyde 1 and Clyde 2 Press Source: SCOTTISH SUN WEST COAST NRS Argyle & buteJuly 2012 – June 2013 AIR ALL OTHER PRESS TITLES JICREG As AT 1st Oct 2013 based on Area AIR Clyde TSA *Publications show readership within Clyde TSA or their West Edisition only

  11. DIGITALWeb, Mobile & E-marketing. 189,000+ CLYDE 1 CLYDE 1.COM MONTHLY UNIQUE USERS MOBILE APP DOWNLOADS (000’s) 102,000 AVERAGE MONTHLY ONLINE LISTENS 52,000+ CLYDE 1 VIP’s (DATABASE) Source: CMS STATS. FEB 2014

  12. FACEBOOKAnalytics. 13 – 17 45 + 9% 14% % 18 – 24 23% 21% 35 - 44 FEMALE MALE 32% 89,000 + 154,500 25 - 34 LIKES WEEKLY REACH Source: Facebook Analytics, February 2014

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