1 / 10

KISS 101 Q4 2013 Rajar Results

KISS 101 Q4 2013 Rajar Results. Topline Highlights – Q4 2013. KISS 101 is commercial market leader with 492,000 listeners up 4% Y oY On average listeners listen to KISS for 5.3 hours a week In total KISS listeners listen for 2.6 million hours each week

ura
Download Presentation

KISS 101 Q4 2013 Rajar Results

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. KISS 101 Q4 2013 RajarResults

  2. Topline Highlights – Q4 2013 KISS 101 is commercial market leader with 492,000listeners up 4% YoY On average listeners listen to KISS for 5.3 hours a week In total KISS listeners listen for 2.6 million hours each week KISS has a market share of 5.4% amongst all adults 15+ KISS is commercial market leader for reach and share amongst 15-24s15-34s and 15-44s Our strongest audience is 15-44s in which we are commercial market leader with 402,000listeners KISS 101 has 255,000ABC1 listeners and 324,000Housewives/main shoppers Rickie, Melvin and Charlie in the Morning reaches 232,000listeners (up14% QoQ), and is commercial market leader Jez from 9am-12pm now reaches 225,000 listeners Neev on 12-3pm is commercial market leader and reaches 208,000 listeners Michael and Tinea from 3-7pm is number one commercially for reach with264,000listeners, up 4% YoY KISS 101 is part of KISS UK which reaches over 5 million adults across the UK Source: RajarQ4 2013

  3. KISS 101:Demographic Profile 45+ 35-44 Female C2DE 25-34 Male ABC1 15-24 Source: Rajar Q4 2013

  4. Age vs. Comps Source: Rajar Q4 2013

  5. Weekly reach Adults: KISS vs. other stations in it’s TSA Source: Rajar Q4 2013* Station TSA doesn’t cover all of KISS TSA

  6. Weekly reach 15-24s: KISS vs. other stations in it’s TSA 000S Source: Rajar Q4 2013 * Station TSA doesn’t cover all of KISS TSA

  7. Weekly reach 15-34s: KISS vs. other stations in it’s TSA 000S Source: Rajar Q4 2013 * Station TSA doesn’t cover all of KISS TSA

  8. Weekly reach 15-44: KISS vs. other stations in it’s TSA 000S Source: Rajar Q4 2013 * Station TSA doesn’t cover all of KISS TSA

  9. % of KISS listeners who listen to other stations Source: Rajar Q4 2013

  10. KISS 101 transmission area

More Related