West Sound FM: Your Local News, Sports, and Music Hub in Dumfries and Galloway

1. RAJAR RESULTS Q4 2012 • West Sound FM broadcasts the latest local, national and international news and information interlaced with local sport to a backdrop of chart hits. Offering audiences within the communities of the Dumfries and Galloway a bouquet of entertainment. • The station reflects local grass roots radio at its best. Broadcasting from the region’s central shopping centre we pride ourselves on our close links with the local community. • Programming is uniquely targeted to each area of the West Sound TSA, and includes relevant news, strong sports coverage, alongside local information and community issues • Westsound has supported local children’s charities for over 25 years with its ‘Cash for Kids’ appeal – having raised over half a million pounds to date TSA LOCATIONS TSA: Largs, Maybole, Girvan, Stranraer, Newton Stewart, Wigtown, Whithorn, Gatehouse of Fleet, Kirkcudbright, Castle Douglas, Dalbeattie, Dumfries, Annan CONTACT Brenda Ritchie Local Advertising 01292 283 662 Brenda.richie@bauermedia.co.uk Emma Knock National Advertising 020 7295 5394 emma.knock@bauermedia.co.uk Barry Wood Regional Contact Manchester: 0161 288 5053 Edinburgh: 0131 475 1313 Barry.wood@bauermedia.co.uk WEST SOUNDLISTENER PROFILE Average Hours: 9.4 Commercial Market Share: 51.4% All Radio Market Share: 23.4% Reach: 178,000 Reach % in TSA: 45.8% Total Hours: 1,665,000 ABC1 35% 52% 48% MAIN SHOPPER 85% 54% 46% Station Address: 54a Holmston Road Ayr, KA7 3BE 01292 283 662 Website: http://www.westsoundradio.com/ Source: RAJAR Q4 2012; profiles based on reach