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Outbound Ranger & Classified Ranger. Challenges. As we all know, the industry has faced more than its share of challenges over the last few years. We simply are not selling ads like we used to. Inbound call volumes are decreasing at alarming rates.
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Challenges As we all know, the industry has faced more than its share of challenges over the last few years. We simply are not selling ads like we used to. Inbound call volumes are decreasing at alarming rates. We need to be more aggressive with the competition. Renewals are low hanging fruit, but getting all the call backs done is a real challenge. We’re using a CRM, and we are collecting a lot of data, but it doesn’t seem to have an impact on revenue. Our account executives spend too much time on non-revenue generating tasks.
We Can Not Give Up Although the classified revenue stream is diminishing, most still see it as revenue we cannot afford to give up on. That said, given the current climate, any investment in the classified advertising franchise must have real, measurable ROI that will be achieved very quickly, if not immediately.
The Solution With the decrease of inbound calls, we must use all means possible, including process and technology improvements, to transform call centers and inside sales teams into highly effective OUTBOUND sales teams. Furthermore, we must keep our account executives on the telephone (selling) as much as possible.
Classified Ranger Supplying account executives with warm, fresh leads is perhaps the single most important element in keeping them “selling” as much as possible. Classified Ranger is designed to do just that by collecting and delivering contact information for individuals and organizations that are advertising in your market. The data is collected at regular intervals and becomes a very warm lead list for your new business acquisition efforts.
Classified Ranger Advanced options are available to ensure that duplicate advertisers are not contacted too many times.
Core Sources PennysaverUSA Realtor.com Regional Help Wanted Switchboard.com Yellowpages.com Trulia Kaango Add to this list any local sources that are unique to your marketplace. Autotrader Careerbuilder Cars.com Craigslist Dice eBay Classifieds (formerly Kijiji) Monster
Classified Ranger Questions?
Outbound Ranger Revenue Will Increase …….Guaranteed
Key Features An “active engagement” process combined with “single click feedback” allow for the following: Increased revenue & productivity Absolute accountability Outbound calling effectiveness tracking Importing of leads from any competitor or source Isolation of problems quickly and efficiently Time savings
Results Dallas Morning News (Belo – circ. 264,459 daily) • In 2010 increased revenue from renewals by over $100,000 against prior year • In 2011 tracking to increase renewal revenue by more than $200,000 over 2010 Before Outbound Ranger, we had no accurate and/or efficient way of managing and tracking renewal sales. Ranger has made that process easy and has given us tremendous insight into how effective our classified ads are for our clients as well as the revenue potential associated with renewals. In 2010, we increased revenue from renewals by over $100,000 against prior year. In 2011, we are already tracking to increase renewal revenue by more than $200,000 versus 2010. We get monthly support from their Marketing and Customer Service Director which is a tremendous strategic and analytical added value. Outbound Ranger has helped us improve customer satisfaction and take fuller advantage of some low-hanging revenue streams! Keith Pullias Dallas Morning News
Results Calgary Herald (PostMedia Network) circ. 125,578 daily) (Doubled Revenue In The First Month) “If you think your staff is doing all they can with their callbacks on expired ads, I suggest checking again. It’s very likely they are leaving real dollars on the table. You could check every callback every day or, know its getting done timely and efficiently with the help of Ranger Data.” Gary Cobb Calgary Herald
Results Shaw Media Network “I have been managing classified advertising for more than 20 years, and have never worked with a tool as efficient and effective as Outbound Ranger. The product helps focus our sales time on what matters most. The reporting not only measures our success, and identifies areas for development, it also provides a measurable ROI. Never have I worked with a vendor who provided more support. Grace Shields spends time with me every month ensuring that we are getting the most out of Outbound Ranger. She reviews our success, points out growth potential and shares experiences from other newspapers that she works with throughout the county. Grace is what sets Outbound Ranger apart from any other product.” Shelly Bissell Shaw Media
Manager Main Application • “Action Needed” notifies management that something requires your attention. • The results of today’s calls are displayed prominently • Statistics describes how your leads are assigned and distributed • Individual Account Executive statistics are displayed • Sales and other resolve counts are displayed, separated by ad/lead type • Icons allow access to features and display login status.
Because It’s Been Measured – You Can Manage It! Report Examples
Easy Install Because the Outbound Ranger system is web-based users only need access to a web browser and an internet connection – no software installation necessary. Because Classified Ranger is a service there are no special requirements. Leads can be deployed directly to your team.
