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WANTING TO BELONG

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WANTING TO BELONG - PowerPoint PPT Presentation

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WANTING TO BELONG

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  1. WANTING TO BELONG THE POWER OF SOCIAL VALIDATION

  2. Belong Why is the behavior of others so compelling? Why do we pay attention to and copy what others do? It’s called social validation The need to fi t and belong is wired into our brains and our biology.

  3. THE (NOT QUITE TRUE) TRAGEDYOF KITTY GENOVESE

  4. The Unresponsive Bystander: Why Doesn’t He Help? People look to others to decide what they should do. This is especially true when they are uncertain about whether or what action to take

  5. THE BYSTANDER EFFECT FORGETTING HELP ONLINE If you asked a question in a chat group, would your sex determine how long it would take to get an answer? Would the number of other people (bystanders) in the chat room affect the time it would take to get help? Finally, if you asked for help from a specific person and addressed him by name, would you receive help faster?

  6. RECENT RESEARCH RECENT RESEARCH ON WEB SITE RECOMMENDATIONSFOR PRODUCTS VERSUS “EXPERIENCES” What did others do? When the conscious mind kicks in “Listen to others? Not me, I’m logical”

  7. Tell me a story Ideally, the information provided about reviewers is more detailed than the name and location you see here. But who are they?

  8. Tell me a story We are most influenced when we know the person and the person is telling a story We are somewhat less influenced when we don’t necessarily know the person, but it’s still someone we can imagine because there is a persona, a name (or company name).

  9. But who are they? We are somewhat less influenced when we don’t necessarily know the person, but it’s still someone we can imagine because there is a persona, a name (or company name). We are least influenced when we don’t know the person, and we’re provided with only a rating

  10. What are you watching? Youtube And here’s an interesting twist: What are others doing right now at the same Web site?