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The GSMA mEducation project update . Jill Attewell, GSMA. mLearning.

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…..students using portable devices to access learning materials, information, systems, create and share documents, pictures, videos and audio files and interact with other students, teachers, experts, learning systems, apps and the world around them.


…mLearning including enhancing teaching & assessment pluseducational administration and management via mobile technologies.

mEducation includes:

  • e-books, online learning materials and systems
  • Cloud based services accessible via mobile devices
  • Collaboration
  • Learner-tutor and peer-to-peer communication
  • Evidence collection and e-portfolios
  • e-Assessment
  • Attendance monitoring
  • Task planning
  • Curriculum and Device management
where does meducation happen
Where does mEducation happen?
  • Preschool (nursery schools and play groups)
  • K-12 (primary and secondary schools)
  • Further Education & VET (vocational colleges)
  • Higher Education (universities)
  • Work place on-the-job training
  • Professional qualifications
  • Vocational certification
  • Lifelong learning
  • Self directed revision and extra tutoring
  • Edutainment

Education Institutions

Work Places


the gsma meducation initiative in 2011 12
The GSMA mEducation initiative in 2011/12
  • Understand the landscape, ecosystems and business opportunity
  • Engagement with educators, publishers and other stakeholders such as local education authorities, governments, teachers groups etc.
  • Develop and promote the Mobile Proposition for Education
  • Publish guidance on Safeguarding, Security and Privacy
  • Promote the effectiveness of mEducation
  • Identify potential partners for collaborative trials/services
  • Develop draft Evaluation Framework to assist evaluating trials/services
meducation project workstreams 2012 2013
mEducation project workstreams 2012/2013
  • An holistic approach to accelerating the adoption of mEducation solutions.

3. Promote cross-ecosystem dialogue & operator role

2. Experience sharing & Guidelines

1. Stimulate mEducation services

Establish cross-ecosystem dialogue to promulgate the benefits of mEducation, create business opportunities and promote the role of the operator

Stimulate mEducation trials and commercial launches, and provide evidence of the benefits of mEducation to induce cultural change and accelerate adoption

Develop case studies to facilitate experience sharing.

Research and develop guidance on areas of focus or concern (including mEducation Business Models)

understanding the educational context and providing guidance
Understanding the educational context and providing guidance

Six Key Scenarios + mEducation in the Classroom

understanding the meducation landscape and the business opportunity
Understanding the mEducation landscape and the business opportunity
  • Global mEducation Landscape Report and Country Deep Dives: USA, UK, Spain, Japan, France
  • Market sizing report with McKinsey & Co
generating evidence
Generating Evidence

GSMA team can help with:

  • Help with Evaluation Planning
  • Training and Mentoring for practitioner evaluators
  • Assistance with monitoring and problem solving
  • Advice on Data analysis
  • Advice on Interpreting and presenting findings
  • Assistance with disseminating findings (if appropriate)
advocacy and promoting the operator role
Advocacy and Promoting the Operator Role
  • Education events
    • Learning Without Frontiers conference and festival (7 operators)
    • UNESCO Mobile Learning Week
    • Wireless EdTech 2012
    • mLearn 2012 (2 operators)
  • Industry events – MWC + Summits – Seoul, San Paulo, Gothenburg
  • Policy Maker seminars and workshops
    • Brussels - MEPs and EU policy makers roundtable & workshop
    • Paris – Senior Education Policy Makers Forum during UNESCO Mobile Learning Week
    • MWC Ministerial Programme – mEducation workshop
brokering relationships stimulating trials
Brokering Relationships & Stimulating Trials

GSMA is actively seeking Operators and Educators and other organisations:

  • With innovative ideas about how mobile technologies can be used in Education
  • Interested in pursuing a trial, or launching a service, in partnership with a educators or a mobile operator in their country
  • Developing a sustainable product or service with benefits for education that extends the role of the operator beyond providing connectivity
a sustainable future
A sustainable future
  • Educators need to be able to engage in mEducation beyond short term initiative or project funding
  • Operators need practical business models
  • GSMA research is identifying emerging business models for mEducation
the gsma meducation project

The GSMA mEducation project


Business Models

and the Evolving

Operator Role

in Education

Ken Figueredo


Taking the

Message to Education Policy Makers


policy and policy makers
Policy and Policy Makers
  • The draft UNESCO Policy Guidelines for Mobile Learning - What would you add or change?
  • How can we engage more with education policy makers?
  • Do you have policy maker contacts who can be targeted?
unesco recommendations to realise the unique benefits of mobile learning
UNESCO recommendations to realise the unique benefits of Mobile Learning
  • Create or update policies related to mobile learning
  • Train teachers to advance learning through mobile technologies
  • Provide support and training to teachers through mobile technologies
  • Optimize educational content for use on mobile devices
  • Ensure gender equality for mobile students
  • Expand and improve connectivity options while ensuring equity
  • Develop strategies to provide devices for students who cannot afford them
  • Use mobile technology to improve communication and education management
  • Promote the safe, responsible, and healthy use of mobile technologies
  • Raise awareness of mobile learning through advocacy, leadership, and dialogue

Where do we want to be in 2015?

Mark Tastayre, Vodafone