Techniques For Mounting A Successful Mobile Marketing Campaign - PowerPoint PPT Presentation

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Techniques For Mounting A Successful Mobile Marketing Campaign

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  1. Techniques For Mounting A Successful Mobile Marketing Campaign Mobile Applications Development Birmingham can also be commonly known as wireless marketing although wireless is not necessarily mobile, which can cause confusion in the use of the term. This article can help you better understand what mobile marketing is and is not and to help you see if this can be a type of marketing that you can benefit from. Focus on relevance and timeliness when planning your mobile marketing campaign. Messages received in this format should be brief bursts of information that can be immediately applied. For example, rather than messaging about a sale scheduled weeks in advance, send a reminder shortly before opening hours or provide information not previously available like a change in speaker. Always try to keep your mobile messages succinct. People on the move need messages that cut to the point quickly and decisively. Mobile phones also have relatively small screens so it is essential that you tailor your messages to reflect this limiting factor. By following this tip you will be able to reach more people with a more efficient message. If you really want to convert sales with mobile marketing, work hard to make visiting your site a pleasurable experience for people. Because most mobile users are on-the-go users, they're more inclined to quickly browse through multiple sites than PC users are. Give them a reason to stick around. When composing your mobile website copy, be succinct. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. Get your point across in as few characters as possible to be successful. Use SMS for your mobile marketing if you want a platform with a low cost, a very high open rate, and a platform that's very flexible. If you're pushing emails in your mobile marketing campaign, SMS is definitely the way to go, especially if you're interacting with your customers frequently. The ads you run on mobile websites also need to be properly formatted, so this is something you definitely have to look into if you're planning on running ads at all. Check out services like Apple's iAd and MobClix to find various ways to run banner ads on mobile websites.

  2. Make sure you send text messages at reasonable times. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text. When you are promoting a particular event, send the mobile marketing message a few hours or the day before the event. Customers that are genuinely interested in the event can easily forget the message if you send it several days before the event is to take place. You do not want your customers to miss out on anything. As explained above, Mobile Applications Development Birmingham is also called wireless marketing but wireless marketing isn't always necessarily mobile. Therefore, the term can be confusing or misleading and mobile marketing also has many methods. By reading this article, it has helped you to comprehend what wireless marketing truly is and what it is not.