Choose the Right Partner You want to make sure that you are seeing real conversations taking place with their followers and not ones generated by bots. The level of influence someone has with their audience is directly linked to three key attributes that are important for marketers to think about before they decide on an influencer to collaborate
Establish a Mutually Beneficial Relationship Once you have chosen an influencer to work with, you want to make sure you are cultivating a mutually beneficial relationship. You may be compensating them monetarily for their content creation, but you want to come up with terms that will help create opportunities for both sides in the future.
Decide on Content When it comes to the content you want from your partner, you do want to give them some freedom but it is also important to clearly define your expectations. By being clear on what you expect from the content, you help make sure that both sides feel they are getting what each needs from the relationship.
Consider Working with Micro-Influencers Choosing an influencer with a large following may seem the obvious choice, but there is something to say for opting for one that has a smaller following. A micro-influencer can be described as someone who is an everyday consumer that has grown a significant social media following.
Measure the Effectiveness of The Campaign This is the number of people who have been reached by your campaign. The more reach you achieve, the higher the amount of potential sales you can net. In order to get to this number, you want to look at the influencers’ reach. This will help you determine how many people saw your message.
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