DJA - Award-winning marketing agency delivering effective promotions on strategy, time, and budget

1. ABOUT DJA

2. ABOUT DJA DJA is an award-winning marketing services and sales promotion agency that consistently innovates and excels in promotion development and execution. We follow a basic philosophy that has not changed since the day we first opened our doors in 1962: Deliver promotions that work - on strategy, on time, on budget. Underlying that is DJA’s vertically integrated operation, with more than 70 full-time professionals and all services under one roof at our 41,000 sq. ft. headquarters in Melville, NY. We also have a satellite office in Pasadena, CA to support our west cost clients. Initially, our independently owned company was just a sweepstakes development and judging agency. Over time, it naturally progressed to include a complete menu of promotion services all under one roof. This capability immediately set us apart from the competition and continues to be our main point of differentiation. It allows us to deliver superior projects with pinpoint control that is only possible when you can literally walk down the hall to deliver program changes.

3. ABOUT DJA Our ever-expanding array of services and capabilities is the force that keeps us on the cutting edge of online, offline, mobile and integrated promotions. We have tremendous diversity in the clients and industries we serve and have handled promotions for nearly every major American corporation. However, our best asset is we’re flexible! You decide how much or how little to use us. We are here to help you fulfill your promotional needs and objectives. Customize our relationship by using one or all of our services to get your job done. We work well in any situation… Examples: • DJA works directly with client • DJA works with both Client and Agency • DJA works with Agency as a silent partner We can work on a project basis with scheduled fees that cover all services requested; annual or volume contract, which covers up to “X” projects per year; or retainer, which provides maximum cost efficiency.

4. ABOUT DJA DJA has won Reggie Awards from the Promotion Marketing Association for programs implemented for Coca-Cola, Kraft Food, Mattel Toys, Eagle Electric Mfg. Co., and Avon. We have won Incentive Marketing Association Gold Circle Awards for programs developed for Verbatim Corp., GE Capital (Lowe’s), Goodyear Distributor Max Finkelstein, Inc., Astoria Federal Savings Bank, and others. Additional awards include, PROMO Magazine’s PRO Award, the Marketing Association, the Society for International Travel Executives (SITE), and The Global Marketer Diamond Award. In Addition to awards for specific programs, DJA senior executives have always been industry team players in terms of active participation in key trade organizations. We take a team approach to promotion planning with representation from every department involved. Whether it’s our senior marketing group, legal, design team, IT professionals, or our production, operations, fulfillment, premiums or travel specialists, we work seamlessly with the client and/or agency.

5. ABOUT DJA Every program receives a dedicated support team comprised of the following (as needed): a Senior VP, Account Director, Account Supervisor, Account Executive, and Assistant Account Executive. I am the senior executive assigned to this account and I’d like to quickly introduce myself. (FILL IN YOUR BIO)

6. ABOUT DJA Along with this highly qualified account team, you’ll receive valuable promotion know-how from the entire DJA staff. It’s our job to continually deliver to you new and innovative ways to execute a promotion. You can chose from our pre-existing, turnkey promotions, or together, we can build an entirely custom promotion to meet your objectives. The best part is, once a custom promotion is created for you, it can be used time and time again at a fraction of the cost. We make it easy for our clients, because we can do it all, promotion development, sweepstakes, contests, games, social media marketing, online services, incentive and loyalty programs, creative and production, fulfillment, Hispanic/multicultural promotions, UGC promotions, travel services, refunds and rebates, premiums, tie-ins and strategic alliances, event promotions - all in-house and under one roof. Let DJA help guide you past the many risks and obstacles, legal and otherwise that can disrupt or prevent a successful promotion. The following is a detailed description of the available program tactics and support services we have been providing to satisfied clients for nearly 50 years.

7. AREAS OF EXPERTISE Don Jagoda Associates offers more in-house services than our competitors and is designed for service and control of promotions - step-by-step and day-by-day. Sweepstakes, Contests, Games Administration When it comes to promotion administration, we leave nothing to chance. All administrative functions from drafting the official rules to prize fulfillment are managed in-house by our friendly, professional and experienced staff. All required state filings are submitted on a timely basis, and drawings/judgings are performed with impartiality. Winner notifications, affidavits and 1099’s are processed quickly and efficiently. There is simply no agency better qualified at sweepstakes, contests and games administration than DJA, period. Incentive Programs DJA has many years’ experience planning and administering all manners of rewards programs, including sales and dealer incentives, loyalty, recognition and performance programs.

8. AREAS OF EXPERTISE We understand the difference in programs aimed at your sales force, as opposed to dealers and distributors, or ones targeted to retailers. A completely different approach is also necessary for a loyalty program, which is targeted to customers or consumers. For our clients, we offer the complete package, from creative through implementation, for the whole spectrum of programs: online, offline, mobile and integrated. We also feature our own on and offline proprietary merchandise award catalogs, with thousands of awards to choose from. In addition, because of our expertise in sweepstakes, contests and games, we are able to integrate these powerful promotion tactics to enhance each program and generate excitement and involvement. Legal Guidance Our in-house legal counsel closely monitors every program that we handle. Our team regularly attends industry-sponsored conferences to maintain a keen understanding of promotion law. For you, this means valuable legal knowledge available for last minute conference calls and in-person presentations. This accessibility allows us to remain as one of the most respected promotion agencies in the industry.

9. AREAS OF EXPERTISE Promotion Development We have the expertise and the ability to take your vision and implement solid programs from the ground up, designed to meet your objectives. Online/Offline/Mobile/Integrated Promotions Promotions are one of the best ways to communicate the benefits of your brand. DJA can create online, offline, mobile and integrated promotions that will deliver elevated consumer visibility, new brand positioning and increased brand awareness. Website Design, Programming and Hosting The interactive division of DJA continues to rapidly grow as more and more clients look to integrate off-line with web and mobile-based promotions. DJA utilizes the talents of an award-winning team of promotion professionals and IT certified specialists. We apply everything DJA has learned - and even pioneered - in traditional promotion development to advance technologies that create new, exciting and relevant tools. DJA develops, designs, implements and hosts these new tools in a state of the art facility to provide best of class promotions that will meet even the most demanding requirements.

10. AREAS OF EXPERTISE Our clustered hosting technology eliminates the problems inherent with typical shared hosting infrastructures. This technology allows us to provide a better handling of security and other necessary site resources. Offline Design and Production Our award-winning team produces design and copy for all promotional needs. From promotional logos, game cards, sales kits, point-of-sale materials, to the entire range of promotion collateral materials. In addition, our comprehensive services include trafficing, proofing and security for instant winner games. To maintain the highest level of security and quality control standards, we are staffed to be on-site to supervise the production of both DJA designed and client designed materials. Hispanic Promotions DJA is your go-to resource for targeting the Hispanic market with promotions. Our specialized team will provide the latest market news and trends, identify appropriate themes and messaging, and create unique and specifically targeted promotions that deliver seamless execution. Trust DJA to handle all aspects of your next campaign to help you build a better relationship with the Hispanic community.

11. AREAS OF EXPERTISE Social Media Marketing Social Media Marketing is the latest viral marketing trend that allows brands to have 'conversations' with and between its customers.  DJA can handle all aspects of Social Media Marketing including concept, creative, legal, application development, prizes and fulfillment.  We will create a presence for your brand within Facebook, Twitter, LinkedIn, YouTube, and others, create conversations with current and potential customers, allow your brand to showcase its bests, and build a loyal following.  Isn't it time to create a conversation around your brand? Travel Services DJA Travel, our in-house, fully licensed and bonded travel agency, provides everything from individual sweepstakes and incentive program awards to incentive travel for groups numbering in the hundreds. Our full-service staff of experienced travel professionals and tour escorts work closely with virtually every major airline, cruise line, destination management company and travel venue in the U.S. and abroad, in offering sweepstakes and individual incentive and group incentive travel. Premium and Prize Sourcing DJA provides the broadest range of creative solutions for your prize and premium needs. Our veteran buyers and purchasing specialists leverage our total buying power to get the best pricing form manufacturers around the world.

12. AREAS OF EXPERTISE Warehousing and Fulfillment Whether your fulfillment program involves just a few hundred or thousands of shipments, DJA has the fulfillment services to cover your needs. We have the proven track record to coordinate your program with the following services: inbound mail receipt, sweepstakes and incentive program award shipments, pick and pack operations, inventory receipt, distribution of materials, automated and manual assembly, collation and shipping, warehousing, and online status reporting. Security Printing DJA’s security experts are involved in the planning of every game of chance from its inception whether online, offline or integrated. This protects our clients expected prize liability and, at the same time, ensures, the fair and equitable distribution of all prizes. Event Promotions Our event promotions department is NOT and event marketing company. We pick up where the event planners leave off. To get the most out of each event, involve DJA after you’ve decided to sponsor or participate in a consumer or b-to-b event, or a sports or entertainment property. We will precisely devise a targeted promotion that will turn audience awareness and interest into action!

13. AREAS OF EXPERTISE Refunds and Rebates DJA has longstanding, specialized experience in the development and administration of high end refund and rebate programs where 100% verification is absolutely essential to weed out fraudulent claims. When appropriate, we can also overlay refund/rebate programs with sweepstakes or instant winner games to generate peak levels of consumer excitement and intent to participate. Our skilled customer service representatives maintain the highest level of customer service on all inquiries, and our marketing staff and account supervisors maintain ongoing and post-program evaluation. Tie-ins and Strategic Alliances With our extensive client base, and a solid track record of success, we can help establish partnerships and develop a wide array of powerful tie-in promotion/marketing tactics. Data Management Our data management team can handle all the disciplines related to managing data as a valuable resource. All data will be properly secure from corruption and non-suitable access.

14. AREAS OF EXPERTISE • CASE STUDIES

15. INCENTIVE PROGRAM CASE STUDY ***********PROMO MAGAZINE PRO AWARD WINNER********** Client: GE Money Program: Pre-Season Kick-Off Program Background:For the 2007 holiday season, GE Money and Stein Mart launched a Stein Mart credit program that offers its cardholders a points-based rewards program plus the benefits of the Stein Mart Preferred Customer Program To hit and exceed pre-set store goals, in terms of new credit applications, Stein Mart introduced an Incentive Program to motivate store employees to generate high volume of applications. Mechanics: • Store managers assigned a goal. • Each store that met their goal received a Kick-Off package. • Packages included instant-win, scratch-off game cards, along with prizes. • Every store employee received a card and prize, regardless of individual job responsibilities. • Store managers handed out cards (all employees were winners), and employees would scratch off to see which prize they received. • Each store had a pyramid of prizes with top level, mid-level and lower-level logoed merchandize prizes. Results: GE Money received overwhelming store management and employee response, meeting 156% of their goal. DJA is currently working on an annual promotion plan for 2008 with Stein Mart and GE Money.

16. ONLINE/OFFLINE/MOBILE/INTEGRATED CASE STUDY Client: Marriott International Program: Plan and Go Anywhere Game Background: Between 2005 and 2006, Marriott launched a number of new site features on Marriott.com. The new features were the product of extensive customer research, and Marriott knew that customers found them to be very useful once they tried them. However, customer awareness and use was low since they aren’t immediately visible on the homepage, and they had not yet promoted them. We aimed to increase customer interaction with the new site features. Mechanics: Marriott utilized a “Programmed Learning” Instant Win Game/Sweepstakes to introduce people to use the new search technology by offering consumers the chance to win exciting prizes. Results: We met or beat all of our goals. One of our main objectives was to increase customer awareness of the new site features. During the 1.5 months that this promotion was live we received 196,944 registrations, 246% higher than our goal of 80,000 registrations. Total game plays was 537,354, 179% above our goal. We received 873,000 sweepstakes entries. Each registered participant played the game approximately 3 times, on average, meeting our goal. Another major objective was to increase customer trial of the new features; visitors to the promotion were 70-95% more likely to interact with these new features in the same-session revenue. The promotion also resulted in 35 same session air or car bookings. Overall, it was proven that an online instant-win game and sweepstakes is an effective way to generate awareness and trial of new Marriott.com features.

17. ONLINE/OFFLINE/MOBILE/INTEGRATED CASE STUDY Client: eBay and GE Money Bank Objectives: Promote the launch of the new eBay MasterCard. Focus on the acquisition of new cardholders and promote the benefits of card membership. Tactic: Various sweepstakes elements occurring during the 2007 eBay Live event in Boston, MA. Mechanics: DJA handled the creation of the booth graphics and various pieces of collateral material for distribution at the event. Two consumer involvement sweepstakes were executed at the eBay MasterCard booth to drive traffic and provide participants with information on the eBay MasterCard. At the final keynote speaker address, one Grand Prize winner was announced. During the event, eBay and GE also promoted the Joys of Summer sweepstakes (occurring immediately after launch of the card), which encouraged consumers to use their new eBay MasterCard for the chance to win exciting prizes. Prizes:Various electronic prizes and one Grand Prize of a $5,000 eBay shopping spree. Results: Enthusiastic consumer participation during all events. Increased presence of eBay Mastercard

18. ONLINE/OFFLINE/MOBILE/INTEGRATED CASE STUDY Client: The Vidal Partnership and Sprint Program: A Moment with Juanes Background: The Vidal Partnership’s client Sprint, teamed up with international Latin pop star Juanes, to offer consumers more than just minutes. The mobile phone carrier offered one lucky consumer “A Moment with Juanes”. The sweepstakes strategy connected Latinos to music, a popular interest among the demographic. The tactic awarded two tickets to attend a Juanes concert and the opportunity to meet him in person, which garnered many entries. Mechanics: To enter, consumers visited www.batanga.com/sprint and uploaded a video expressing why they should win a moment with Juanes. Consumers were also able to enter by sending a video message via a participating wireless device. Followed by a screening process, entries were posted on the promotion website for online consumer voting and comments.

19. ONLINE/OFFLINE/MOBILE/INTEGRATED CASE STUDY Client: Ghirardelli Squares Chocolate Program: Chocolate Pleasures Sweetstakes Background: Ghirardelli approached DJA with the following objectives: • drive consumer awareness and increase volume, • generate higher levels of repeat purchase, • - drive consumer traffic to the website, • - acquire new customers for database. Mechanics: DJA recommended an in-pack instant-win game with online second chance random drawing to award unclaimed prizes. Prizes consisted of a trip to San Francisco, including a tour of the factory, spa packages, gift cards and Ghirardelli Squares Chocolates. Consumers were instructed via an on-pack burst to look inside specially marked bags for the official game piece. Game pieces were paper squares of chocolate and over-wrapped the same as the actual Squares. To see if they were an instant-winner, consumers would unwrap their game piece and unfold it to reveal a game message. Both instant winners and non-winners were encouraged to visit the sweepstakes website to register and enter the second chance random drawing. Results: The game resulted in a customer marketing opt-in database of over 14,000 names, nearly double in sales and is scheduled to run again.

20. HISPANIC PROMOTION CASE STUDY Client: Goya Program: Create a Goya Masterpiece Contest Background: The 2007 “Create a Goya Masterpiece Contest” leveraged Goya’s partnership with Disney World to target the Hispanic market. The main objective was to embrace Goya’s new brand positioning -- “Goya is the Latin-Spirited Muse for Kitchen Artists of Today”. Additionally, Goya wanted to increase consumer excitement and encourage purchase during the holiday season. Entrants were asked to create a work of art featuring iconic Disney images with select Goya products. Two promotional sites were created, one in English and another in Spanish. The Grand Prize included a fun-filled 4-day, 3-night trip for 6 to the Walt Disney World resort in Lake Buena Vista, Fl. Mechanics: • Consumers were directed to visit www.goya.com to click on the promotion link to enter the contest. • Entrants were asked to create works of art featuring iconic Disney images with select Goya products. • All entrants had to register and then upload a photo of their artistic creation to be viewed in an online photo gallery. • All entries were judged by a professional panel based on the following criteria: originality 25%, creativity 25%, visual appeal 25%, relevance to Goya and Disney theme 25%. Results: Consumers did an amazing job depicting iconic Disney images using a variety of their favorite Goya products. This promotion truly brought moms and their families together during the holiday season to showcase their artistic talents in support of Disney and Goya. The promotion encouraged consumer/brand interaction and took another step towards developing an interpersonal relationship between consumers and the Goya and Disney brands.

21. EVENT PROMOTIONS CASE STUDY ********DIAMOND AWARD WINNER******** Client: Time Warner Cable Program: TWC/Adelphia Integration Event Background: To win the business, DJA was challenged to develop a campaign that would introduce TWC to its newly acquired markets, as a new, different, customer-centric, and innovative company. Mechanics: We won the business after showcasing our history and this plan: a 37 day multi-tiered mobile marketing event, including direct mail invitations with instant-win prizes and sweepstakes details, 3 fully-wrapped vehicles, mall tours and many prizes. We offered this strategy as an option for the following reasons; direct connection with audience, high brand awareness, interactivity with brand and products, enhancement of brand via non-traditional advertising, increase in brand consideration, competitive advantage, and lasting impact. The custom-built mall kiosk included two plasma’s, four flat screens, eight laptops, six chairs, and sales materials. Each displayed a different TWC product. An online instant-win decoder game captured information and awarded many prizes. One lucky winner each day was awarded a prize instantly just for speaking with an ambassador. Results: 50% of all visitors to the booths asked specific questions regarding the conversion. Another 6% upgraded on the spot and an additional 5% were new customers. Overall, most markets reported at least a 65% change in company perception by customer. The mall emerged as a critical marketing platform benefiting TWC because of the unique ability to reach a broad demographic of consumers who are in the buying mindset and in close proximity to the point-of-purchase.

22. CLIENT LIST 1-800-Flowers.com 2K Sports ABS CBN North America Aeropostale, Inc. Alantra Life Settlements, LLC ALEn Americas AmTrust Bank Ann Taylor Retail, Inc. AOL Associated Advertising Audi of America AzoogleAds B&G Foods, Inc. Balsam Hill Bank of America Bartons Confectioners BBDO Benjamin Fine Homes & Estates Best Western International, Inc Bigelow Advertising Blackhawk Marketing Network Bridgestone Firestone North American Tire, LLC Broyhill Furniture Industries, Inc. Eire Direct marketing Ensemble Travel Group Eric Mower & Associates Expo Communications FedEx Corporate Services Ferrara & Company Fingerhut Direct Marketing Incorporated Five Star Sports Fleishman-Hillard FUSE Communications GE Money General Mills Ghirardelli Chocolate Company Gish Sherwood & Friends, Inc. Hanley wood Marketing Harrah’s Entertainment HearthSong Honeywell Household Credit Services HSBC Intuit Marketing Johnson & Johnson JWT Camelot Communications Cargill Meat Solutions CBS Television Stations Cenergy Communications Citizens Bank Clif Bar & Co. Closerlook Inc. Comedy Central Creative Presence Partners, Inc. Crosstown Traders, Inc. Current Lifestyle Marketing Custom House D’Addario & Co., Inc. Daytona International Speedway Delaware North Companies Directo Hispanic Deutsch Inc. DeVries Digital Cement Dreyer’s Grand Ice Cream, Inc. East West Creative eBay Edelman

23. CLIENT LIST Tank Design The Active Network, Inc. The Bravo Group The Clorox Company The Gretsch Company The Knot The Livingston Group The Vidal Partnership Time Warner Cable Toby Felbman Inc. TracyLocke Travel Industry Of America Unilever UniWorld Group, Inc. Velocity Sports & Entertainment Verisign Vision Creative Group, Inc. Weber Shandwick Wells Fargo Bank Wolverine Brand Wunderman Yahoo! Konig Motoring Accessories Lane Home Furnishings LifeScan Inc. LIME Public Relations & Promotion Lokion Interactive Lopez Negrete Communications Lucero Agency Mambo Sprouts Marketing Marcus Thomas LLC Marriott Vacation Club International Matchpoint Marketing McNeil Consumer Healthcare Media Mixx Merry Media, Inc. Mionetto USA Motivaction MS3 Marketing MTD Consumer Products MWW Group MXenergy, Inc. National City Bank Neutrogena Cosmetics Marketing New York Jets LLC Nexxo Financial Corporation Nikon, Inc. NMA Entertainment & Marketing Novartis Consumer Health, Inc. OAG Worldwide Olympus P&G Pepsi Bottling Group Perillo Tours PGA Tour Picante Promotions Play Along Inc. Pollock Communications Porter Novelli Preston Tully Quigley Corporation R.A.B. Food Group, LLC R/GA Rainbow Media Ratner Companies Raymarine RCN Revival Soy Reynolds Flexible Packaging Riptube.com Rita’s Water Ice Franchise Comp, LLC Rivet RSI Marketing Safeway, Inc. Sagepath, Inc. Schick-Wilkinson Sword Seismicom Shycast Six Flags Theme Parks Spiegel Brands, Inc. ST Motorsports Stand Advertising Staples, Inc. Stein Mart Sterling Jewelers, Inc. Storck USA, L.P. Sudler & Hennessey Sullivan Higdon & Sink

24. CONTACT US As one of the foremost experts in promotion marketing for nearly 50 years, Don Jagoda Associates is your Professional Promotion Partner. You can always count on us to make you and your promotions successful! For more information visit www.dja.com or call (NY) 631.454.1800. Our address is: 100 Marcus Drive, Melville, NY 11747 (CHANGE OUT WITH CA ADDRESS AND PHONE NUMBER WHEN NECESSARY)