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Promoting Your Service Through News

Promoting Your Service Through News. 15.00 – 15.30 Submitting news items to online sources, newsletters, blogs, etc Roddy MacLeod, EEVL Manager, Heriot Watt University Library. Food for thought.

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Promoting Your Service Through News

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  1. Promoting Your Service Through News 15.00 – 15.30 Submitting news items to online sources, newsletters, blogs, etc Roddy MacLeod, EEVL Manager, Heriot Watt University Library

  2. Food for thought “The catchphrase ‘If you build it, they will come’ is flannel” Stephen Arnold, Information World Review, May 2002 Press releases and news items are vital for promoting your services.

  3. Where do editors of online news services get content ?

  4. Where do editors of online news services get content • TV • Newspapers • Other print sources - magazines, etc • Lurking on email lists • Press release and Wire services • Other online sources - newsletters, blogs, etc • YOU !!!

  5. Internet Resources Newsletter • Free monthly online (web & email) newsletter • Email version - Over 30,000 subscribers • Web version - 4,000 + hits each issue • UK based. • Read by academics, librarians, information intermediaries, other editors, etc • Contains new web sites/services, press releases and news items, etc

  6. EContentMag SearchEngineWatch Information Age Pandia Search World Information World Review LII Week Managing Information Newsletter Tales From the Terminal Room NSF Library Newsletter SearchDay Newsletter ShelfLife UKeiG eLucidate Computers in Libraries Ex Libris Neat New Stuff ResearchBuzz Serials eNews from UKSG etc. etc. etc. Some Other Online Publications

  7. 1st rule of news dissemination If you want your boomerang to come back…

  8. 1st rule of news dissemination If you want your boomerang to come back… Then first, you’ve gorra throw it!

  9. Centre of the universe? ME!

  10. Centre of the universe? ME

  11. 2nd rule of news dissemination The more people you send your press release/news item to…the more places it’s likely to be published!

  12. Wire Services

  13. Other places • FreePint Bar • Print publications • Paul Davey at JISC • Bloggers • etc

  14. Gary Price - ResourceShelf Peter Scott’s Library Blog Happenings and Events Phil Bradley’s Blog The Library SciTech Library Question On Christina’s Radar Confessions of a Science Librarian Librarians’ Index to the Internet Library Stuff LISNews.com SiteLines Many, many more Subject-based blogs. Bloggers as disseminators

  15. Sources on Blogs • Laurel A. Clyde, “Weblogs and libraries” Chandos, 2004 • Malcolm Moffat “RSS: A primer for publishers and content providers” EEVL • Roddy MacLeod “RSS less hype, more action” FreePint, 161 • Technorati: www.technorati.com or Waypath: www.waypath.com - find blogs. • Kinja: kinja.com can be used to locate blogs that are similar to blogs that are already being monitored. • Big List of Blog Search Engines - Ari Papara • Blogorama section of Internet Resources Newsletter. • Bloglines to monitor blogs

  16. Bloglines www.bloglines.com - Web-based RSS aggregation service • My Bloglines - subscribe to & read feeds. • Search Bloglines for blogs posting on a subject. • Save searches under your own service name to see who’s posting about you. • View public subscribers to blogs, and see how many subscribe, find similar blogs, etc

  17. Meaningless subject line Impersonal - spam? Subject: PlotLost release eGluncher ver 2.1 To Whom it may concern, Attached please find a pdf of PlotLost’s latest press release. Please do not reply to this automated email. Must open another file, and hard to cut & paste No contact

  18. Subject: Press release: New eGluncher reduces spam Dear Sir, The new version of eGluncher, the spam reduction software, was today released by PlotLost, the ebusiness arm of the Department of Trade & Industry. Spam is becoming the scourge of the Internet […blah, blah, blah…] Visit the website at: www.plotlost.gov/eGluncher. For more details, contact: Candy Cramer cc@eg.com

  19. Subject: Press release: New eGluncher reduces spam Dear Roddy, Below please find a press release about the new version of eGluncher, free spam reduction software released on 10th March by PlotLost, the ebusiness arm of the Department of Trade & Industry. The website is at: www.plotlost.gov/eGluncher. If you need more information, please contact me. Candy Cramer. ...

  20. Subject: Item for Internet Resources Newsletter Dear Roddy, Keep up the good work with IRN. I read it every month. Here’s an item I hope you can include in the next issue. eGluncher spam reduction software http://www.plotlost.gov/eGluncher eGluncher reduces the amount of spam you receive. It’s free from PlotLost, the ebusiness arm of the Department of Trade & Industry.

  21. Subject: Item for Internet Resources Newsletter Dear Roddy, How are you? It was great to meet you at UKSG last month. As we discussed, PlotLost would be delighted if you can join them in their hospitality suite for the first Test Match at The Oval next month. The tickets are in the post. In the meantime, how about including the following in the next issue of your wonderful Internet Resources Newsletter? Best wishes, and see you next month! Candy.

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