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Introductory Lesson: The Basics of How to Play. Welcome to Celebdaq !. Your Mission. To make as much money as you can… by buying and selling ‘shares’ in celebrities. Shares.

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Introductory Lesson:

The Basics of How to Play

Welcome to Celebdaq!

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Your Mission

To make as much money as you can…

by buying and selling ‘shares’ in celebrities

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  • A share is a portion of stock that a company, or in the case of Celebdaq: a Celebrity, is divided.

  • A company/celebrity can be divided into millions of shares which are sold to many investors.

  • If the company/celebrity is successful the investors get a share of the profits (a dividend) and their shares will go up in value

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What happens

  • Every day BBC editors count the amount of press coverage (in column inches) that the each celebrity gets

  • On Friday the shares you own pay out a ‘dividend’. The more press coverage a celeb gets, the bigger the dividend

  • Just like in the real world, the more people want (demand) the share the higher its price becomes

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  • Investing means to spend money now in order to gain a financial return later

  • Any money made from an investment is called a return. The bigger the return the better!

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  • There are two ways to make a return:

  • Day trading: trading shares on a daily basis for profit, rather than holding them for dividends

  • Dividends: That part of a company's/celebrity’s profits distributed to shareholders, usually expressed in pounds per share

  • Play the Flash games in the Interactive Zone to get your head around day trading and dividends.

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How does Celebdaq work?

  • Each player receives £10,000 to spend (Celebdaq £ not real money!)

  • The player picks which celebrity shares they want to buy and the amount of shares

  • The player buys and sells shares in order to maximise their return

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Top Tips

To do well here are some tips that might help:

  • Read the Daq Diary for lists of celeb events to watch out for in the coming week

  • Dividends and capital gains are closely related. When a celebrity’s dividend payout increases, they become more attractive (financially!), demand for them increases, and their price goes up.

  • Demand for a celebrity can increase because people expect a story to break. The story does not actually have to break for the price to go up.

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Go To It!

The best way to learn is to play the game so create your profile and start investing your Celebdaq pounds!

Head to the Celebdaq site and get started: