Broadband Content Workshop: Which model to drive premium content offers in Europe? The view of a Pan-European independent telecom operator/ISP Renato Soru CEO Brussels, 15 July 2003. Broadband Penetration % (NNR, Nielsen Net Ratings 2003). Broadband Content: the state of art.
Which model to drive premium content offers in Europe?
The view of a
Pan-European independent telecom operator/ISP
Brussels, 15 July 2003
Not a favorable environment for content owners
Why should content owners jeopardize their traditional business for such a small market?
Have poor opportunities of monetizing content
Get poor content and don’t develop appealing offers
revert to file sharing which provides better content and service
Are cut out of competition
Every player should mind his own business
provide open infrastructure for content delivery
distribute broadband products to their customer base
provide users with secure and acceptable payment methods to their customers (their own or third party)
This model has nothing to do with TV:
Never forget: Internet is by its nature open
And this market has more to do with HomeVideo than the usual TV show