In the End, We Believed in Hope. The Heart of the Fringe Fandom . Who Are Fringe Fans? Although Fringe’s main network is FOX in the United States, Fringe is a very global show.
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Who Are Fringe Fans?
Why we love the show – it’s more than a T.V.show
It’s inspired people to live their dreams—to be better people– to build a better world.
It gives people hope that we can alter our destinies and the one person can make a big difference.
Started Rapid-fire events to celebrate Fringe Premieres and Finales.
Eg: Trended #TheDayWeDied
Started a “Twitter Force” which was comprised of fans that would ebgage other Twitter users to tell them that Fringe was returning or moving to Fridays.
Promoted Fringe events with videos and graphics/icons.
Keep it positive toward networks and production.
Interact with other fandoms in a respectful manner.
Involve the fans in the creative and promotion process.
Make the advertisers and sponsors aware that fans see their commercials and placement.
Quantify our results with data and analysis.
A Guide to Fringe Renewal Through the Advancement of Social Media was established, in order to overcome “Nielsen Invisibility.”