web copy that sells the revolutionary formula for creating killer copy every time by maria veloso n.
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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time By: Maria Veloso. Presented by Daniel Bright. Web Copy That Sells: What does this mean to you?. The web is continuing to grow in the business world and everyone needs a website.

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web copy that sells the revolutionary formula for creating killer copy every time by maria veloso

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every TimeBy: Maria Veloso

Presented by Daniel Bright

web copy that sells what does this mean to you
Web Copy That Sells: What does this mean to you?
  • The web is continuing to grow in the business world and everyone needs a website.
  • Maria Veloso gives us a simple, yet effective blueprint to be successful when writing web copy
  • Copywriters- People who use words to communicate a sales message online. (not to be confused with copy right)
maria veloso a copywriting genius
Maria Veloso: A Copywriting Genius
  • She is the director of Web Copywriting University
  • Former director of creative writing at Aesop.com.
  • 27 years of experience
  • Well known as one of the best web copywriters in the world today
the fundamental rules for writing web copy that sells
The Fundamental Rules for Writing Web Copy that Sells:
  • Don’t make your website look like an advertisement
  • Stop readers dead in their tracks
  • Capture e-mail addresses
  • www.eastbay.com - looks like an ad
simple web copy do s and don ts
Simple Web Copy Do’s and Don’ts:

Do’s

  • Do write in a conversational style
  • Do use contractions. Ex: “I’ve” instead of “I have”
  • Do not use “corporatespeak”
  • Don’t try to impress your reader with fancy words.

Don’ts

3 things you must know before you write web copy
3 Things you Must Know Before you Write Web Copy:
  • Know your objective!
  • Know your target audience!
  • Know your product or service!
what your web copy needs
What Your Web Copy Needs:
  • Inject emotion. People buy on emotion and justify with logic
  • Add bullet points, bonuses, guarantee and close.
  • Add psychological devices.
  • A persuasion deice that gets people to commit to the sale.
  • Specific words you can plant in your web copy that make your readers believe what you say.
  • Replace rational words with emotional words.
the first look the first screen the f irst paragraph
The First Look: The First Screen, The First Paragraph
  • The most important element of a website is the first screen that is visible to the viewer.
  • This is the prime area for sales and advertising.
  • You must grab the attention of the reader so they continue on.
  • Make them an offer they can not refuse

The First Screen- What the viewer sees on their screen when

they visit your site

The First Paragraph

the body
The Body:
  • Give a compelling promise early in the body copy that the material viewers are about to read is worth their while.
  • Establish early in the copy who is writing the piece and why the audience should believe the writer.
  • Craft text links that are engaging and highly clickable.
  • Use phrases that take the edge off the act of purchasing and make it look easy.
e mail the killer internet application
E-mail: The Killer Internet Application
  • How many people in this room have an e-mail address?
e mail the killer internet application1
E-mail: The Killer Internet Application
  • Virtually every person who is online sends and receives email, but not everyone surfs the web.
  • E-mails can get people to go to your website
  • Helps build a relationship with your customer
  • You want your e-mail to relate to other e-mails they are getting
  • Make it something they can recognize
constantcontact com
ConstantContact.com
  • You must use a program that will send each e-mail out at once so that spam blockers do not block your e-mail
what makes this book good
What makes this book good?
  • Veloso was able to explain to the reader the difference when writing on the web compared to everything else.
  • Gave simple and easy steps to follow when writing web copy
  • If you do this… Then this will happen
  • Veloso presented her ideas as fact
  • Very general

What could this book improve upon?

web copy that sells
Web Copy That Sells:
  • 4 out of 5 stars on Amazon.com
  • Information that any Internet marketer needs to know!