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ENGL 3553: Writing for the Workplace: Digital Tools & Practice. Frederic Murray, M.L.I.S. Reference Librarian Al Harris Library 580 774 7113. NEA Study 2007: To Read or Not To Read. Americans are spending less time reading Reading comprehension skills are eroding

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engl 3553 writing for the workplace digital tools practice

ENGL 3553:Writing for the Workplace:Digital Tools & Practice

Frederic Murray, M.L.I.S.

Reference Librarian

Al Harris Library

580 774 7113

nea study 2007 to read or not to read
NEA Study 2007:To Read or Not To Read
  • Americans are spending less time reading
  • Reading comprehension skills are eroding
  • These declines have serious civic, social, cultural and economic implications
to read or not to read
To Read or Not To Read
  • More than 60% of employed Proficient readers have jobs in management or in the business, financial, professional and related sectors
  • Only 18% of Basic reader are employed in those fields
  • Proficient readers are 2.5 times as likely as Basic readers to be earning $850 or more a week

-U.S. Dept. of Ed: Nat. Center for Education Statistics 2005

employers now rank reading and writing as top deficiencies in new hires
Employers now rank reading and writing as top deficiencies in new hires.
  • “Written communication” tops the list of applied skills found lacking in high school and college graduates alike.
  • 38% of employers find high school graduates “deficient” in reading comprehension…
  • One in five U.S. workers read at a lower skill level than their job requires.
  • Remedial writing courses are estimated to cost more than $3.1 billion for large corporate employers and $221 million for state employers.
to read or not to read1
To Read or Not To Read
  • Employers now rank reading and writing as top deficiencies in new hires
writing process
Writing Process

Invent

Compose

Revise

writing process1
Writing Process
  • Invent: Brainstorm
  • Compose: Who Is Your Audience
  • Revise: Writing is….Rewriting
focus and purpose
Focus and Purpose
  • Business writing is action-oriented and user-centered. It aims to effect positive change, through both persuasive and informative strategies.
  • It is essential that you have a clear understanding of the purpose of your document.
class activities
Class Activities
  • Break into groups with an assigned site…critically deconstruct a job website
  • Use bubbl.us concept mapping software
    • What is the company looking for?
    • what skills, qualifications etc…are needed?
  • Brainstorm ideas & create a cover letter, present cover letter, create resume using e-murse
decoding a web site eurasia group
Decoding a Web Site: eurasia group
  • Evidence
  • Viewpoint, biases, insights
  • Audience
evidence
Evidence
  • What is the subtitle of the site?
  • What is the stated goal?
  • Skim the front page and the site map to determine the topics covered by this site.
viewpoint biases insights
Information about people associated with a site is usually contained in a section called "About."

Who might be interested in the information on this site?

Look for the Career link

Audience

Viewpoint, biases, insights
decoding a web site eurasia group1
Decoding a Web Site: eurasia group
  • Evidence
  • Viewpoint, biases, insights
  • Audience
mind mapping bubbl us
Mind Mapping: bubbl.us
  • Concept mapping is a brainstorming strategy to help you generate ideas, visually organize information, and make connections between different concepts.
  • Decode a website
class activity
Class Activity
  • Break into groups with assigned websites…deconstruct a job website
    • Worksheet
  • Use bubbl.us concept mapping software
    • What is the company looking for?
    • what skills, qualifications etc…are needed?
company assignments
Company Assignments
  • Alaska Airlines
  • Integris Health
  • CIA
  • Dillards
  • Google
  • UMaine
bubbl us
bubbl.us
  • Company
  • What they do
  • Why do I want a job there?
  • How do I get a job there?
the cover letter
The Cover Letter
  • "I expect the position to pay commissary to that of its value, as well as to the performance completed."

Or, decode this:

  • "It is my desire to develop and generate the revolving scheme to filter to the consuming public in."
cover letters
Cover Letters
  • Imagine, if you will, two roommates at Thesaurus U.:"I aspire to obtain a beverage. The vending machine is where my path leads.""I wish to accompany you, since I have assembled a myriad of coins.""I possess coins, as well. Let's embark."
higher order concerns
Higher Order Concerns
  • What is your purpose in writing the document?
  • What purpose should the document serve for your reader?
  • Is your main point stated early in the document?
  • What do you want your reader to do when s/he finishes reading the document?
audience
Audience
  • Have you done enough research about your audience and the organization to which they belong?
  • Is your document tailored to the needs of a specific audience (user-centered)?
  • Are your tone and language appropriate for your audience?
  • Will you have persuaded your reader by the end of the document?
creating a mock cover letter
Creating a Mock Cover Letter
  • Open up Word-download template
  • Use Decoding Worksheet & bubbl.us
  • 10-15 minutes
  • Present to the Class
creating an online resume
Creating an Online Resume
  • E-murse
    • http://www.emurse.com/
    • store up to two Emurse resumes, pick from two professional templates, and host one resume on the web.
research web 2 0
Research: Web 2.0
  • My Yahoo
  • I–Google
  • RSS
  • Indeed.com
slide26
RSS
  • A web application used to publish frequently updated content such as news headlines, podcasts, or job search.
  • RSS content can be read using software called an "RSS reader", "feed reader" or an "aggregator"
indeed com
Indeed.com
  • Job Search Engine
digital tools practice
Digital Tools & Practice
  • Decode a Website
  • bubbl.us
  • Emurse.com
  • My Yahoo/I-Google
  • RSS
  • Indeed.com
thank you

Thank You

Frederic Murray, M.L.I.S.

Reference Librarian

580 774 7113

frederic.murray@swosu.edu