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ALL CHILDREN

ALL CHILDREN. EQUALLY DESERVE. TO LIVE LIKE THAT…. NOT. LIKE THAT!. THERE IS NO KID. IN THE WORLD. THAT ISN’T OUR KID!. YOUR. DAILY. WEB-MEAL. 1 DAY OF INTERNET FOR YOUR KID. 1 BELLYFUL DAY FOR A HUNGRY KID. =. ZERO TROUBLE FOR YOU. ZERO HUNGER FOR THE WORLD. TONALITY.

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ALL CHILDREN

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  1. ALL CHILDREN EQUALLY DESERVE TO LIVE LIKE THAT…

  2. NOT LIKE THAT!

  3. THERE IS NO KID IN THE WORLD THAT ISN’T OUR KID!

  4. YOUR DAILY WEB-MEAL 1 DAY OF INTERNET FOR YOUR KID 1 BELLYFUL DAY FOR A HUNGRY KID =

  5. ZERO TROUBLE FOR YOU ZERO HUNGER FOR THE WORLD

  6. TONALITY POSITIVE OPTIMISTIC ENERGETIC MOTIVATING CARING FRIENDLY ENGAGING

  7. HOW MUCH:KPI’s and figures 200 MB a dayper user for$1 30 000 subscribers $0,75 per subscriber $22 500 a day 3 MEALS A DAY PER KID 22 000 BELARUSIANNEEDYS 66 000 MEALS A DAY

  8. BUDGET$200 000 WHAT: agency challenge KEY-VISUAL LOGO COMMUNICATIONS STRATEGY TV-COMMERCIAL RADIO-COMMERCIAL WHEN: launch and timeline 15 JUL – key visual approved 1 AUG – product launch 2 MONTHS campaign 6 MONTHS subscriber growth

  9. HAPPY CHILDREN BRING SUCCESS TO THE WHOLE WORLD!

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