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ALL CHILDREN

Join our campaign to provide 3 meals a day for 22,000 Belarusian children in need. For just $1, help us make a difference in the world and build a brighter future. Let's show that all children deserve to live happily and equally. Launching with a key visual on July 15, we aim to spread positivity and optimism for 6 months, with subscriber growth as our KPI. Together, we can create a world where no child goes hungry.

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ALL CHILDREN

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  1. ALL CHILDREN EQUALLY DESERVE TO LIVE LIKE THAT…

  2. NOT LIKE THAT!

  3. THERE IS NO KID IN THE WORLD THAT ISN’T OUR KID!

  4. YOUR DAILY WEB-MEAL 1 DAY OF INTERNET FOR YOUR KID 1 BELLYFUL DAY FOR A HUNGRY KID =

  5. ZERO TROUBLE FOR YOU ZERO HUNGER FOR THE WORLD

  6. TONALITY POSITIVE OPTIMISTIC ENERGETIC MOTIVATING CARING FRIENDLY ENGAGING

  7. HOW MUCH:KPI’s and figures 200 MB a dayper user for$1 30 000 subscribers $0,75 per subscriber $22 500 a day 3 MEALS A DAY PER KID 22 000 BELARUSIANNEEDYS 66 000 MEALS A DAY

  8. BUDGET$200 000 WHAT: agency challenge KEY-VISUAL LOGO COMMUNICATIONS STRATEGY TV-COMMERCIAL RADIO-COMMERCIAL WHEN: launch and timeline 15 JUL – key visual approved 1 AUG – product launch 2 MONTHS campaign 6 MONTHS subscriber growth

  9. HAPPY CHILDREN BRING SUCCESS TO THE WHOLE WORLD!

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