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ALL CHILDREN - PowerPoint PPT Presentation


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ALL CHILDREN. EQUALLY DESERVE. TO LIVE LIKE THAT…. NOT. LIKE THAT!. THERE IS NO KID. IN THE WORLD. THAT ISN’T OUR KID!. YOUR. DAILY. WEB-MEAL. 1 DAY OF INTERNET FOR YOUR KID. 1 BELLYFUL DAY FOR A HUNGRY KID. =. ZERO TROUBLE FOR YOU. ZERO HUNGER FOR THE WORLD. TONALITY.

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Presentation Transcript
slide1

ALL CHILDREN

EQUALLY DESERVE

TO LIVE LIKE THAT…

slide2

NOT

LIKE THAT!

slide3

THERE IS NO KID

IN THE WORLD

THAT ISN’T OUR KID!

slide4

YOUR

DAILY

WEB-MEAL

1 DAY OF INTERNET FOR YOUR KID

1 BELLYFUL DAY FOR A HUNGRY KID

=

slide5

ZERO TROUBLE FOR YOU

ZERO HUNGER FOR THE WORLD

slide6

TONALITY

POSITIVE

OPTIMISTIC

ENERGETIC

MOTIVATING

CARING

FRIENDLY

ENGAGING

slide7

HOW MUCH:KPI’s and figures

200 MB a dayper user for$1

30 000 subscribers

$0,75 per subscriber

$22 500 a day

3 MEALS A DAY PER KID

22 000 BELARUSIANNEEDYS

66 000 MEALS A DAY

slide8

BUDGET$200 000

WHAT:

agency challenge

KEY-VISUAL

LOGO

COMMUNICATIONS STRATEGY

TV-COMMERCIAL

RADIO-COMMERCIAL

WHEN:

launch and timeline

15 JUL – key visual approved

1 AUG – product launch

2 MONTHS campaign

6 MONTHS subscriber growth

slide9

HAPPY CHILDREN

BRING SUCCESS

TO THE WHOLE WORLD!