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Millennial update

Millennial update. May GLD Meeting . May 16 th 2014. Agenda . Millennial Definition Millennial Survey results Millennial Strategy update Engaging Millennial in Local chapter. Millennial.

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Millennial update

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  1. Millennial update May GLD Meeting May 16th 2014

  2. Agenda Millennial Definition Millennial Survey results Millennial Strategy update Engaging Millennial in Local chapter

  3. Millennial Millennials is the generation of people born between 1980 and 1995. However, these boundaries aren’t set in stone.

  4. Millennial Survey Surprisingly Similar with Some Important Differences

  5. Although APICS is still dominated by Baby Boomers and Gen X’ers, Millennials are advancing This is not surprising given the nature and purpose of professional societies. However, it is interesting to note that 41% of respondents across generations selected Millennial-like responses to specific survey questions. It is likely that this indicates: • The influences on the Millennial generation are also influences on other generations; and • The influence that the Millennial generation is having on other generations.

  6. 41% of all survey responses mimic Millennials

  7. But 51% of Millennials mimic Boomers and Gen x’ers 7% lower Boomer Same Gen X 7% higher Millennial 1% lower Millennial 5% higher Millennial 2% lower Millennial 2% lower Millennial

  8. Current APICS customers, regardless of generation, are engaged with APICS to continue professional education and become certified Which of the following statements best describers your current relationship with APICS? All respondents

  9. Millennials, perhaps based on their age and level of experience, are pursuing certification at a higher rate. Which of the following statements best describers your current relationship with APICS? Millennials

  10. Each generation brings more women to APICS

  11. Millennial Summary and Takeaways Millennials are: A big generation -- not one we are used to serving (GenX and Boomers) More female High educated Financially cautious and research driven Community and social network influenced in decision making Expecting to be heard and to influence Values driven

  12. Millennial Strategic Plan update

  13. Millennial Strategy Intent • To create an organization-wide millennial strategy that demonstrates • A thorough examination and understanding of the general millennial population; and • An analysis of the current APICS millennial population and how this group aligns with or is different than our other generational populations. • Our millennial strategy is designed to • Fulfill Board’s request for additional study and insight • Serve as guideposts for decision making • Evolve as we learn more about this generation • Successfully executed, our millennial strategy will • Enable differentiation of our products and services • Ensure the relevancy of our marketing • Fuel growth and continued organization success

  14. Millennial Strategy - Five Guiding Tenets • Educated and advancing. Differentiating themselves through education is a way to hit the next career level, earn more, pay off their loans and support the lifestyle they want. • Value and values-driven. They are cautious consumers seeking deals, but also like to show their commitment to the issues that speak to their heart. • Technologically astute. This is the online generation. They expect state-of-the-art interaction. If it takes too long to load, they “x” out. If it looks ugly, it’s over. • Image conscious, socially networked. Continuously curating their personal brand, sharing their thoughts, influenced by and influencing others, with the expectation they will be heard and receive a rapid response. • Diverse and different. More women and more minorities with more education entering the supply chain and operations management workforce. This is not a one-size-fits-all generation and it’s not a global phenomenon. • These tenets serve as guideposts to help us understand our 34 & under market segment Note: Based on an amalgam of secondary and primary research.

  15. Strategy Activation • Actively marketing to millennials now – with the expectation that they will become a greater portion of our members and customers • Increasing emphasis on channels that are important to millennials • Implementing more tactics and messages to align with millennial personas • Examined the market and are instituting our strategy • Used by marketing team • Reviewed our learnings with all APICS directors • Incorporating “Millennial mindset” into product development As you’ll see, the newly developed membership strategy includes a strong millennial component. It’s an example of our millennial strategy in action.

  16. Engaging Millennials

  17. Community Events Discover Manufacturing: Career Expo for High School Students "I never thought manufacturing would offer so many positions within the office environment."

  18. Innovative PDM’s Networking and Leadership How about a PDM to educate Millennial on Networking?

  19. Sub-Committee in Local Board Getting Millennial engaged in local board through leadership opportunities

  20. Summary and Take away Millennial is a big and diverse generation 51% of the Millennials mimic Boomers and Gen x’ers Millennial Strategy – 5 guide posts Engaging Millennials in local chapters

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