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Market Assessment Results. Prepared By: CLARUS Corporation January 26, 2005. Market Assessment Purpose. Determine How Employers Perceive The College And How That Perception Can Be Improved And Enhanced

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Market Assessment Results


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    1. Market Assessment Results Prepared By: CLARUS Corporation January 26, 2005

    2. Market Assessment Purpose • Determine How Employers Perceive The College And How That Perception Can Be Improved And Enhanced • Evaluate Current Programming Offered By The College And Its Relevance And Need In The Service Area • Determine How To Better Provide Programs And Services To Enhance Enrollment And Meet Market Needs

    3. Workforce Development Scan Results

    4. Methodology • Stratified Sample Of Employers • Owners And Managers • 342 Telephone Interviews • Conducted November 9 To 16, 2004 • 8 Personal Interviews • Conducted December 1 And 2, 2004 • 95% Reliability With + 5.2% Tolerable Error

    5. Reporting Results • Less Than 20 Employees • Represents 154 Employers Or 44 Percent Of Employers In The Region • 20 To 49 Employees • Represents 109 Employers Or 31.1 Percent Of Employers In The Region • 50 Or More Employees • Represents 87 Employers Or 24.9 Percent Of Employers In The Region

    6. Employer Challenges

    7. Availability Of Qualified Applicants • 63% Of Employers Noted There Is A Shortage Of Qualified Applicants To Meet Their Employment Needs In The Future • Lack Of Applicants With Skills • 75% Of Less Than 20 Employees • 65% Of 20 To 49 Employees • 58% Of 50 Or More Employees

    8. Availability Of Qualified Applicants • Major Skill Sets Applicants Are Missing • Basic Skills • Math, Reading And Writing • Communication Skills • Computer Skills • Work Ethics • Experience

    9. Availability Of Qualified Applicants • Sources Used To Recruit Applicants • Newspapers, Word Of Mouth And Other Colleges, Web Site – Online (Largest) • West Virginia Northern Community College • 31% Of Less Than 10 Employees • 17% Of 20 To 49 Employees • 41% Of 50 Or More Employees

    10. Availability Of Qualified Labor Force • One-Third Of Employers Noted There Is Not A Qualified Labor Force Available In The Area To Meet Their Employment Needs In The Future • 28% Of Less Than 20 Employees • 33% Of 20 To 49 Employees • 32% Of 50 Or More Employees • Attitude, Lack Of Skills, Education Lacking, Work Ethics, Ambition, Cannot Pay Much, Qualified Candidates Leave

    11. Availability Of Qualified Labor Force • Major Skills Missing • Basic Skills (Math Skills) • Common Sense • Communications • Computer Skills • Experience • Interpersonal Skills • Work Ethics • Job-Related Skills

    12. Issues To Address • Utilize The Job Placement Component At West Virginia Northern Community College To Develop Additional Internships For Students And Employers • Alleviate The Perceived Shortage Of Qualified Individuals For Job Market • Aggressively Market The Job Placement Office At West Virginia Northern Community College To The Employers

    13. Employer Training Needs

    14. Conducted Training In Last Year • 54% Of Less Than 20 Employees • 71% Of 20 To 49 Employees • 86% Of 50 Or More Employees • Major Training Areas • Safety, Computers, Customer Service, OSHA, First Aid, Sales, Cashiers, Communications, Forklift Operations, Hazardous Materials

    15. Future Training Programs Planned For Next Year • 24% Of Less Than 20 Employees • 28% Of 20 To 49 Employees • 39% Of 50 Or More Employees • Major Training Areas • Safety, Computers, Customer Service

    16. Issues To Address • Create And Deliver “Skills Refreshers” For Employees And Market To Employers • Direct Market The Basic Skills Refresher For On-Site Delivery To Large Employers • Reading, Writing, Math And Work Ethics • Partner With Workforce Investment Agencies For Potential Funding Of Testing And Delivery

    17. Issues To Address • Continue To Offer The Computer Skills Training Courses To Employers On-Site • Strengthen The Computer Training And Proficiency In The Academic Curriculums At The College • Mandated Computer Proficiency For Graduation

    18. Computer Skills Training

    19. Software Training Needs

    20. Computer Training Needs • Windows Software Training Needed • 451 Employees For 46 Employers • Windows Systems (2000 And XP) • Microsoft Office Training Needed • 319 Employees For 43 Employers • Excel, PowerPoint, Word, Access • Other Software • Accounting, Web Design, AutoCAD, Publishing, Specialized Systems

    21. Computer Training Needs • Conduct Computer Training In-House • 90% With Less Than 20 Employees • 89% With 20 To 49 Employees • 80% With 50 Or More Employees • Would Outsource Computer Training • 18% With Less Than 20 Employees • 7% With 20 To 49 Employees • 18% With 50 Or More Employees • Software Applications

    22. Computer Training Needs • Current Computer Training Partner • West Virginia Northern Community College • 18% With Less Than 20 Employees • 18% With 20 To 49 Employees • 20% With 50 Or More Employees • Other Colleges – Butler County Community College, Jefferson Technical College, Northern University • Private Companies And Consultants • Corporate • City And State

    23. Computer Networks • Have Networks In Place Currently • 64% With Less Than 20 Employees • 65% With 20 To 49 Employees • 82% With 50 Or More Employees • Most Likely To Use Windows NT Or Novell And Windows As Desktop Software, Corporate

    24. Computer Networks • Almost No Need For Network Training; Prefer To Hire Graduates • Network Software Training Needed • 19 Employers Need Training For 255 Employees • Network Management Training Needed • 15 Employers Need Training For 153 Employees • Computer Programming Training Needed • 9 Employers Need Training For 50 Employees

    25. Computer Certifications • Will Not Require Computer Certifications In The Future For Current Or New Hires • 89% Of Less Than 20 Employees • 87% Of 20 To 49 Employees • 85% Of 50 Or More Employees

    26. Web Site Administration • Currently Have Web Site • 57% With Less Than 20 Employees • 68% With 20 To 49 Employees • 75% With 50 Or More Employees • Training Needed On Web Site Administration • 18 Employers Need Training For 43 Employees

    27. Issues To Address • Complete Programming Issues For Computer Information Systems • Need A Ladder Of Programs From Certificates To Associate Degrees In CIS, Computer Application Specialist • Help Desk Support • Networking Specialists And LAN • Web Design And Administration

    28. Issues To Address • Assure Certifications Are Available For Potential Students In The CIS Program • CICSO, A+ And MCSE (Microsoft Certified Systems Engineer)

    29. Training Program Structure

    30. Training Provided • Would Consider Working With West Virginia Northern Community College To Develop Training Programs • 54% With Less Than 20 Employees • 53% With 20 To 49 Employees • 60% With 50 Or More Employees • Major Areas • Computers, Communications, Customer Service, Math, Safety

    31. Training Structure Preferences • On Campus At West Virginia Northern Community College • 43% With Less Than 20 Employees • 38% With 20 To 49 Employees • 25% With 50 Or More Employees • Wheeling, Weirton Or New Martinsville • Closest To The Employer

    32. Training Structure Preferences • Need Training Provided Weekends And Nights • 35% With Less Than 20 Employees • 50% With 20 To 49 Employees • 52% With 50 Or More Employees

    33. Turnaround Time Expected

    34. Employer Preference For College Credit • Receive Credit For Training • 42% With Less Than 20 Employees • 53% With 20 To 49 Employees • 60% With 50 Or More Employees • Rationale: Good For Employees, Promotions, Move Up Pay Scale, Chance At Degree, Incentive For Them, Give Encouragement, CEUs Needed, Be More Likely To Participate

    35. Employer Preference For College Credit • Do Not Receive Credit For Training • 42% With Less Than 20 Employees • 26% With 20 To 49 Employees • 27% With 50 Or More Employees • Rationale: We Need Certifications, Not Necessary, Older Workers Don’t Need Degrees, Not Required, We Hire Degrees, Workers Would Not Do Anything With It

    36. Alternative Delivery Formats • Instructor On-Site (68%+) • Computer Based Training (CBT) (60%+) • Classes Via Internet (94%+) • Classes Via CD-ROM (82%+) • Videotape Courses (59%+) • Telecommunications To Company (28%+)

    37. Issues To Address • Create A West Virginia Northern Community College “Training Manual” For Employers • Hard-Copy Manual Which Lists Programming Which Can Be Taught By West Virginia Northern Community College • Web Version Provides Times And Locations • Areas To Consider • Leadership, Computers, Customer Service, Management, Health Updates, Safety, Supervisory

    38. Issues To Address • Purchase Or Develop Update Training In Safety, OSHA Regulations, Forklift And Food Handling/ Safety On CD-ROM Or Internet And Market To Employers • Direct Mail Campaign • Target One Phone Number For Response And Create Online Web Signup Page

    39. Issues To Address • Create A Leadership Or Supervision Certificate Which Can Ladder Into A Business Management Associate Degree • 12 To 16 Hours Which Can Be Completed In One Semester If Compressed

    40. Issues To Address • Need Computer Based Training (CBT) Classes Developed Or Working In Partnership With Other Vendors For Contract Training To Be Delivered On-Site • Hospitality, Retail And Food Service Employers • High Turnover Areas • High Job Growth • Examples: Cash Registers, Counting Change, Food Preparation And Handling

    41. Relationship With Training Resources

    42. Usage Of West Virginia Northern Community College • Used As A Training Location Or Resource • 26% With Less Than 20 Employees • 29% With 20 To 49 Employees • 41% With 50 Or More Employees

    43. Usage Of West Virginia Northern Community College • Rationale For Not Using West Virginia Northern Community College • Unaware • Not Needed, Not Aware Of What Is There, Did Not Know They Exist, Never Have Contacted Me, Corporate Does It All • Called And No One Responded • Tried To Set Up A Class And It Was Cancelled, Called For ISO Training And Did Not Have Any, Tried To Recruit Students And No One Sent Any, Tried To Set Up A Class And No One Did Anything

    44. Usage Of West Virginia Northern Community College • Sent Employees To Classes (44%) • Source Of Employees (34%) • Served On An Advisory Committee (25%) • Training Location Only (20%) • Training For Employees Developed By West Virginia Northern Community College (18%) • Conference Facility (17%)

    45. Communicating With Employers • Two-Thirds Prefer Direct Mail • Newsletters, Fliers • 20%+ Prefer E-Mail As An Option • 24% With 50 Or More Employees • Short And Frequent • Frequency Of Communication • Quarterly (28%), Monthly (22%) • As New Programs Developed

    46. Issues To Address • Internal Communications And Training As To Who To Contact When Employers Call For Assistance • Develop Written Transfer Policy • Create A Single Point Of Contact For Employers And Market

    47. Issues To Address • Create A Quarterly Newsletter Of B&I New Programming And Client Testimonials • Both Electronic And Direct Mail • Start To Develop An Employer List-Serve To Update Employers Of The Training Opportunities Offered By West Virginia Northern Community College • Short, Concise E-Mails For Both Credit And Noncredit Programming

    48. Academic Degree Programs Cited As Needed By Employers For Current Employees

    49. Certificate Programs • Needed For Current Employees • 18% With Less Than 20 Employees • 31% With 20 To 49 Employees • 44% With 50 Or More Employees • Primary Areas • CNAs, Computers, CPR, Crane Operators, EMTs, Engineers, Food Handlers, LPNs, Maintenance, Mechanics, Paramedics, Pharmacy Techs, Waste Water, Welders, Secretaries, Social Work, Teacher’s Aides

    50. Certificate Programs • Technical Areas • Environmental, Tool And Die, Apprentices, Auto Techs, Electrical, Drivers, Funeral Embalmers, EPA Certifications, Fitness, Forklift, Hazmat, Lab Techs, Machinists, Maintenance, HVAC, Manufacturing, Mechanics, Miners, OSHA, Pneumatics, Safety And Programmed Logic Controls (PLC)