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Presentation Transcript
new audiences

NEWAUDIENCES

REPORT

INTRODUCED

inGoogleAnalytics

many seo experts view the recent move from google

manySEOexpertsviewtherecent

movefromGoogleasaquietrollout

sinceitcamewithoutanofficial

announcement. Google, however,

explainedthattheyhavebeen

notifyingtheusersassoonastheylog

intoAnalytics.

InanarticlepublishedonFebruary1,

2018, SearchEngineJournalsharedan

actualimage (shownabove) ofthe

notificationthatthequalified

recipientshavereceived. Itcanbe

seenthatitcomeswiththe “SEE

REPORT” thatwhenclickedtriggers

anotherannouncementshownbelow.

Googlehasrecentlyrolledoutanew

reportfeatureinitsAnalytics. Thenew

featureisdesignedtoanalysethe

customaudiencesofawebsite.

Althoughalotofdigitalmarketersand

websiteownersarenowawareofthe

newfeature, 

the custom audience is defined as a group

TheCustomAudienceis

definedasagroupofvisitors

thatwereabletomeet

Google’spre-defined

condition. 

Thisincludestheaudiencesthatcanbecreatedfornewvisitors, past

purchasers, returningvisitors, aswellasuserswhovisitedaparticular

sectionofasite.

Itwasalsoknownthatthecustomaudienceisdeterminedor

createdbyGoogle. Assoonasthisisbuilt, itwillthenbepublished

byGoogleintheAnalyticsandwillstarttoappearintheAudience

Report. Thereportwillthendisplaythefollowingmetrics.

acquisition these metrics reflect the volume

Acquisition – Thesemetricsreflectthevolumeofusers

thataspecificaudienceissendingaparticularwebsite.

Thisalsoincludesdatasuggestinghowtheaudience

workstoconsolidatepotentialnewbusinesses.

Behavior – Thisprovidesinformationonhowwella

websiteiscapableofengagingaspecificaudience. The

datapresentedinthismetricsisbasedonthepagesper

session, timeonsiteandbouncerate.

Conversions – Thismetricsmeasureshowwella

particularaudienceperformswhenitcomestogoal

transactionsandcompletions.

given the set of information it provides

Giventhesetofinformationit

provides, thenewAudienceReport

canbeconsideredasahelpfultoolfor

siteownersanddigitalmarketers. This

isbecauseitwillassistthemto

determinehowaspecificaudienceis

orisnotperformingaswellasknow

howmuchtimeandbudgetthey

shouldspendonmarketingtowards

thatsaidsegmentofvisitors.

source

SOURCE

https://anythingseo.wordpress.com