Strategic Communication Planning for LLIN Campaigns: Insights from the Bamako Workshop

1. Communication Planning for LLIN Delivery Martin Edlund, Malaria No More Anna McCartney-Melsted, JHU-VOICES The Alliance for Malaria Prevention Workshop on Behaviour Change Communications Bamako, Mali 21-24 September 2010

2. Agenda • What’s at stake • Your role & responsibilities • Key Terms: • Social Mobilization • Behavior Change Communications • Advocacy • M&E • Within each category: • Define the term (what it is/what it’s not); • Preview upcoming sessions dedicated to each topic; • Explain why each is critical to your success; • Question + Answer AMP BCC workshop Bamako September 2010

3. Communications • Why does communications matter for your LLIN campaign? • Make public aware of the campaign • Convey key information (who, what, where, when) • Mobilize communities • Coordinate partner activities & messages • Activate country leadership • Engage media, spokespeople, private sector partners AMP BCC workshop Bamako September 2010

4. Your Role AMP BCC workshop Bamako September 2010

5. Key Terms • Social Mobilization • Behavior Change Communications • Advocacy • M&E AMP BCC workshop Bamako September 2010

6. 3 Kinds of Communication

7. Social Mobilization • What is “Social Mobilization”? Objective: ensure that local communities are informed and involved in the campaign… • All Relevant Groups • Leadership (political, social, religious) • Health Personnel • Households • All Phases of the Campaign • Planning • Execution • Follow-up AMP BCC workshop Bamako September 2010

8. Behavior Change • What is “Behavior Change” Communications? Objective: fosterpositive behaviorswith regard to nets (hanging, using, repairing, and replacing). • Multiple Levels • Individuals – Perceptions of risk & self-efficacy • Household and Community – routines/social norms • Society – Reinforcing social norms • Multiple Channels • Interpersonal Communication • Mass Communication • Local message development AMP BCC workshop Bamako September 2010

9. Advocacy • What is “Advocacy” Communications? Objective: use distribution to engage leadership, buildpoliticalwill, and mobilizeresources. • Local/National Advocacy • Engage community and political leadership • Policy change and accountability • Mobilize media and private-sector partners • International Advocacy • Support global resource mobilization • Shine a light on country success • Host VIP guests AMP BCC workshop Bamako September 2010

10. M&E

11. M&E • M&E stands for Monitoring and Evaluation • Monitoring-to ensure that BCC activities are carried out as planned • Evaluation-To determine whether the messages were retained by the population and had an impact on behaviors

12. Pre vs Post M&E • Pre (Formative) research—a combination of qualitative and quantitative • Post Campaign evaluation-primarily quantitative and longitudinal • Four Areas of Interest when it comes to BCC: • Knowledge/Attitudes/Beliefs/Practices • Exposure • Ownership • Useage

13. Q+A Any Questions? AMP BCC workshop Bamako September 2010