Successful Business Strategies for Language Schools
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Learn about effective company governance, managing financial risks, compliance with local laws, staff management, IT integration, financial planning, and workflow management in the language school business.
Successful Business Strategies for Language Schools
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Good practice in business for language schools
Company governance, risk External advisers, financial advice, business restructuring Complying with the law in your country Employees Information technology (IT) Financial issues Managing your workflow Cape Town Conference April 12 Business management
Ian Powney
Chartered accountant, qualified with KPMG Finance Director and Company Secretary of IH Trust/London for 3 years Elected Treasurer/Board member of EAQUALS Range of commercial and not-for-profit experience Cape Town Conference April 12 Business management
Objectives of this workshop
Look at your school from different perspectives Don’t put issues in boxes, they overlap Pick up some new ideas (if you are a school owner you probably already know much of this) Talk about YOUR issues Find out where to get more information Cape Town Conference April 12 Business management
Company governance
Big decisions What business(es) are we in: strategy Major investment and contracts Independent checks on decisions Need different perspectives Ownership role Non-executive directors Delegated authority Cape Town Conference April 12 Business management
Risk rating matrix
Cape Town Conference April 12 Business management
Examples of risks EXERCISE - ASSESS THESE
No clear strategic vision Difficulty in recruiting suitable staff Can’t pay the rent Someone else copies your name Economic downturn affects your market Reputation damaged by incident Cape Town Conference April 12 Business management
Business continuity
Major disaster IT fails Emergency office IT re-start Communications Replacement school Cape Town Conference April 12 Business management
Using external advisers
Property consultant / project manager Insurance broker Bank Academic / marketing More detail: Financial Legal Information technology (IT) How to find the right advisers for you Cape Town Conference April 12 Business management
Financial advice
Audit Accounting Taxation Sales (value added tax (VAT) etc) Profits (corporation tax etc) Payroll (income tax, national insurance etc) Cape Town Conference April 12 Business management
Advice on business restructuring
Due diligence Acquiring another existing business Merging with another business Becoming part of a “franchise” Selling your business Cape Town Conference April 12 Business management
Financial issues
Key ratio: gross margin on each product group (margin / sales) Deferred income Currency issues (exchange rates) Cash flow Bank accounts Borrowing Investing surplus cash Cape Town Conference April 12 Business management
Information technology (IT)
Is it risk-free? Get it checked Does it work for the users? Training Can your IT department communicate? Outside advice Web site support Cape Town Conference April 12 Business management
EXERCISE – what changes (journals = debit/(credit) are needed to correct for:
€10,000 new computers arrived on 30 December, not paid for until 15 January 2012. An outstanding Sales Invoice for €5,000 was paid on 29 December, but the bank did not process it until 2 January 2012. You find an error in the course booking system: a €15,000 course was booked for November 2011 but the correct date is November 2012. Cape Town Conference April 12 Business management
Complying with the law in your country
Company registration Contracts Property Protecting your brand More detail: Contracts Employees Cape Town Conference April 12 Business management
Contracts
Sales – your standard courses Sales – special programmes Supplies – long term contracts What is a contract ? Payment terms Right to cancel Cape Town Conference April 12 Business management
Managing your workflow
Filing cabinet Electronic files – reference system “To do” lists “In” pile – keep clearing it “One touch” technique Respond to emails immediately Diary DELEGATION Cape Town Conference April 12 Business management
Employees – legal
Recruitment Clear job specification Agency or direct advertisement Protection of vulnerable people Grievance / disciplinary procedures Redundancy – local laws Termination for poor performance / discrimination Payroll taxes Employer pension obligations Cape Town Conference April 12 Business management
Saving for retirement – example
Earnings 40 years x €30,000 (assume no inflation) Saves 15% = €4,500 per year = €180,000 IMPORTANCE OF TAX RELIEF Makes good investments, worth €400,000 in year 40 Buys annuity at 5%, gives €20,000 per year Other options: sell your investment Cape Town Conference April 12 Business management
Employees – how do you keep them?
EXERCISE Cape Town Conference April 12 Business management