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Enhancing Medicare Support in Idaho: Best Practices for Outreach and Education

This document outlines best practices for implementing Medicare-approved prescription drug discount card outreach in Idaho. It highlights key factors such as attitude, leadership, and creative financing that influenced the state's response. Key contributors, including Nancy Wanamaker and Marilyn Bischoff, detail strategies for effective education and partnership with community organizations. The report discusses various advertising methods, outreach successes, and data collection to assess program effectiveness. Key lessons on collaboration and the importance of dollar support for program initiatives are emphasized.

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Enhancing Medicare Support in Idaho: Best Practices for Outreach and Education

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  1. Idaho Best Practices Nancy Wanamaker Marilyn Bischoff Barbara Petty Marsha Lockard Becky Dahl Medicare-approved Prescription Drug Discount Card Grant

  2. Nancy Wanamaker, PhD, Director School of Family & Consumer Sciences College of Agricultural & Life Sciences

  3. Key Factors in Idaho’s Response • Attitude • Leadership • Risk Takers • Partnerships • Commitment • Creative Financing

  4. Grant Implementation Marilyn C. Bischoff, MS Project Director Extension Family Economics Specialist School of Family & Consumer Sciences College of Agricultural & Life Sciences

  5. Extension Educator Participants • Carol Hampton • Beverly Healy • Audrey Liddil • Marsha Lockard • Barbara Petty • Kathee Tifft • Julia Welch • Sharlene Woffinden

  6. Hired Program Coordinator • Becky Dahl,Retired ExtensionEducator • Part-time, irregular help

  7. Extension Educator Grant In-Service • November 5, 2004 in Boise • Agenda • Overview of Medicare-approved Prescription Drug Discount Card and Idaho Grant • SHIBA representativesdescribe their existingoutreach • Funding • Marketing • Computer Lab—Medicare website exploration • Finalize regional/local plans

  8. County Grant Implementation • Educator Given Autonomy and Budget • Travel • Operating Expenses • Capital Outlay

  9. Advertising Barbara Petty, MS Bonneville County Extension Educator College of Agricultural & Life Sciences

  10. Paid Advertising • Television—180 • Radio—44 • Newspaper—27

  11. In-Kind Contributions for Advertising • Television—148 • Radio—34 • Newspaper—6 Ads or News Releases

  12. Traditional Advertising Methods • Flyers • Extension Newsletters - 2 Counties • Circulation of 1,567 • Home Bound - 1 County • Circulation of 56 • Articles • Extension Newsletters - 3 Counties • Circulation of 3,437 • Senior Citizens Newsletter - 1 County • Circulation of 2,985 • Posters • Senior Centers and Libraries – 5 Counties • Church Bulletins and Letters – 1 County • Community Internet Bulletin Board – 1 County

  13. Lessons Learned from Advertising • Comfort Level Varies Among Educators • Greater Level of Interest when Dollars Accompany Our Request • Do Not Be Afraid to Ask for In-kind Contributions • Advertising Works!

  14. Outreach Marsha Lockard, MS Owyhee County Extension Educator College of Agricultural & Life Sciences

  15. Cooperators • Idaho Department of Insurance • SHIBA (Senior Health Insurance Benefits Advisors) • Idaho Commission on Aging • Area Offices onAging

  16. Networking • Senior Centers • Community Hospitals • Local Libraries • Church Groups • Pharmacies • Community Centers

  17. Trainings and Outreach • Volunteer Training • Enrollment Training • Community Outreach

  18. Successes • Dorothy and Gladys • Senior CitizensCenters

  19. Reporting and Results Becky Dahl, MS Program Coordinator College of Agricultural & Life Sciences

  20. Working with Clientele • Personal Information Sheet for Data Entry • Gather Medicare Recipients • Personal information • List of prescriptions, dosage, cost • Participant Evaluation • Pre and post evaluations • Age and ethnicity

  21. Gathering the Data: Extension • Report of Extension Educator’s Educational Efforts • Media Work • Television, radio, and newspaper ads • Trainings • Volunteers trained • Hands-on computer enrollment workshops • Community outreach enrollment efforts • Other methods—flyers, newsletters, posters • Success Stories

  22. Gathering the Data:Non-Extension Cooperators • Report of Partnerships • Cooperating Agency • Type of cooperative activity • Contact person • Results from Paid Advertising • Number of recipients assisted • Number of recipients enrolled (y/n $600) • Results from Computer Workshops • Number of recipients assisted • Number of recipients enrolled (y/n $600)

  23. Telling the Story • Reports • Extension • Non-Extension Cooperators • Evaluating Cost for Ads to Numbers Educated and/or Enrolled • New Partnerships for Extension • CSREES Website • Information to Legislature • Notebook of Idaho’s Work

  24. Questions?

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