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Welcome & Agenda

Welcome & Agenda. Why are we here? What is smartpackaging? Lifecycle of common packaging materials New materials - bioplastics Guest speaker – Nick Fry, Celcius Coffee Packaging challenge Questions and discussion. What is the problem?. Packaging Waste Statistics.

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Welcome & Agenda

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  1. Welcome & Agenda • Why are we here? • What is smartpackaging? • Lifecycle of common packaging materials • New materials - bioplastics • Guest speaker – Nick Fry, Celcius Coffee • Packaging challenge • Questions and discussion

  2. What is the problem?

  3. Packaging Waste Statistics • We make 172 kg of packaging waste per person every year in New Zealand* • 100 kg is recycled • 72 kg is thrown out • *Packaging council 2008 mass balance data

  4. Photo of family

  5. Packing it all up

  6. Vote now

  7. Winners of 2011 Awards

  8. Consumer Expectations • 94% of consumers want to choose packaging recycled and reused. (Unpackit Survey 2011) • 86% of consumers are concerned with the amount of packaging they have to deal with.(Unpackit Survey 2011) • 88% of consumers want to buy environmentally or socially responsible products. (Colmar Brunton research in New Zealand, 2010)

  9. What is smart packaging?

  10. Smartpackaging Where packaging is necessary, it needs to be easy to reuse, compost or recycle. Smart packaging doesn't frustrate you or harm our environment. It's smart to use less packaging.

  11. Reduce Reuse Recycle

  12. Reduce – no packaging?

  13. Reduce – fewer materials

  14. Reduce – lightweighting

  15. Reduce ReuseRecycle

  16. Reuse • Industrial reuse – whole system • Retail reuse – refilling • Home Reuse – limited, consumer dependant

  17. Reduce ReuseRecycle

  18. Reduce ReuseRecycle

  19. Glass Raw Material Extraction Manufacturing Recycling 68% of glass packaging in NZ is recycled

  20. Paper and Cardboard Raw Material Extraction Manufacturing Recycling 73% of paper packaging in NZ is recycled

  21. Steel Raw Material Extraction Manufacturing Recycling 68% of steel packaging in NZ is recycled

  22. Aluminium Raw Material Extraction Manufacturing Recycling 48% of aluminium packaging in NZ is recycled

  23. Plastics Raw Material Extraction Manufacturing Recycling 24% of plastic packaging in NZ is recycled

  24. Not widely recycled • Polystyrene • Plastic and aluminium film • Composite packaging (eg TetraPaks) • Disposable Coffee Cups

  25. Maximising Recyclability of Packaging • Minimise contaminants • Choose materials with high recycling rates • Choose materials that are universally accepted for kerbside recycling • Use recycled content – paper and cardboard, glass • For paper – use FSC certified sources

  26. Bioplastics

  27. What are Bioplastics • made from plants and/or biodegrade at the end of their life.

  28. Biodegradable vs Compostable • Biodegradable • Capable of being decomposed by bacteria or other living organisms and thereby avoiding pollution • Compostable • Standards • Industrial vs home compost

  29. End of life scenarios • How likely is it to be composted?

  30. Landfill

  31. Degradable Bags

  32. UK Department for Environment Study 2010 “We hope this research will discourage manufacturers and retailers from claiming that these materials are better for the environment than conventional plastics.” UK Environment Minister, Dan Norris

  33. Labelling and Making Green Claims

  34. Labelling • Need to be clear and accurate • Build brand value

  35. Plastics Identification Code

  36. New or uncommon materials • What is it? • Where to put it when you are finished

  37. Green Claims • Obligations under Fair Trading Act 1986 • NZ Commerce Commission – Guidelines for Green Marketing • Claims should be specific and accurate. • You should be able to substantiate any environmental claim. • Terra Choice – The 7 Sins of Green-Washing

  38. Making Smart Choices

  39. Where do you start? • Look at the requirements of your packaging • Set goals • Measure progress

  40. Things to consider • Minimal packaging to do the job • Which materials to use • Sourcing materials • End of life options • Clear and accurate labelling

  41. More information • NZ Packaging Council – voluntary product stewardship scheme • Sustainable Packaging Coalition – US • Smartpackaging.org.nz

  42. A Packaging Challenge

  43. Need to think about • What does the product require? • What are the possible options that could work? • What are the end of life options for recovery? • Communication/instructions for consumer – how, what, where? • Make a recommendation..explain how it adds value

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