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Scope & Scoop on Belgian Managers. Beursschouwburg – Brussels – 27/09/2012. Kaderledenstudie Cadres & Dirigeants 2012. Targeted at executive and top managers of Belgian companies, employing at least 10 employees Based on RSZ-ONSS statistics (Q2-2011) Conducted by TNS Media

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scope scoop on belgian managers

Scope & Scoopon Belgian Managers

Beursschouwburg – Brussels – 27/09/2012

kaderledenstudie cadres dirigeants 2012
KaderledenstudieCadres & Dirigeants 2012
  • Targeted at executive and top managers of Belgian companies, employing at least 10 employees
  • Based on RSZ-ONSS statistics (Q2-2011)
  • Conducted by TNS Media
  • Supported by 15 publishers and media groups (including Corelio, Persgroep, Roularta, Rossel, Sanoma, VMMa, etc.)
survey keyfacts
Survey Keyfacts
  • Since 2000, the Survey is based on two complementary surveys:
    • A "universe"-survey allowing the construction of the executives’ reference universe (among HR managers)
    • A media and products survey (among executives)
  • Sample = 1269 interviews
    • 1085 CAPI face to face
    • 185 CAWI (Web)
  • Fieldwork = 9 months in 2011-2012
a real tactical planning survey for the business press
A real tactical planning survey for the business press
  • “Kaderledenstudie / Cadres & Dirigeants 2012” is available through all media planning software that are used in Belgium.
  • All usual media planning in depth analysis are possible : cross, rankings, media plan evaluation.
  • You can build your specific target group :
    • decision makers for your business field,
    • products used by the managers in their private life, etc.
also a strategic planning survey for plurimedia choice
Also a strategic planning survey for plurimedia choice
  • “Kaderledenstudie / Cadres & Dirigeants 2012” provides a lot of plurimedia information about radio, TV and Internet.
  • It covers a lots of “hype” items, such as : social networks, smartphones, digital typology, etc.
chambers of commerce 13 magazines covering every regions
Chambers of Commerce13 magazines covering every regions
  • Voka Ondernemers (8 NL editions covering Flanders)
  • CCI Mag + EntreprendreAujourd’hui(3 FR editions covering Wallonia)
  • BECI Entreprendre / Dynamiek(2 FR+NL editions covering Brussels)
chambers of commerce 13 magazines covering every regions1
Chambers of Commerce13 magazines covering every regions
  • Local Business News Magazines
  • Networking Magazines
  • Proximity Magazines
scoop n 1 who is the n 1 media to reach belgian managers
Scoop N°1 – Who is the n°1 media to reach Belgian managers ?
  • Ranking on Reach Last Period (RLP) (LLP-LDP = audience for 1 insertion)
    • NL Managers
    • FR Managers
    • Walloon Managers
scoop n 2 value for money
Scoop N°2 – Value for Money
  • Ranking on Cost per Thousand Contacts(LLP-LDP = contacts for 1 insertion)
  • Rates 2012 for 4 colors format
    • 1/1 P4C for magazine
    • Article 250 or 1/4 P4C for dailies
our on line media kit
Our on-line media kit

www.chambers-of-commerce.be

your contacts
Your contacts

For Chambers of Commerce – North:

Chris Lens

(Centrale Voka Regie) 0475 85 62 32chris.lens@voka.be

For Chambers of Commerce – South:

Simon Micha

(CCI Mag) 0497 52 88 58

sm@cciconnect.be