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Dynamic Interactive Communication Environment. Bridging the Communications gap. Green Group Approval Presentation . Presenters. Tom Romero Sean Coogan Will Dandridge Mark DeDomenic James Hubany Jeff Wolford. Organizational Chart. Meet Bob. Distant education student

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dynamic interactive communication environment

DynamicInteractive Communication Environment

Bridging the Communications gap

Green Group

Approval Presentation

presenters
Presenters
  • Tom Romero
  • Sean Coogan
  • Will Dandridge
  • Mark DeDomenic
  • James Hubany
  • Jeff Wolford

Green Group SBIR Approval

organizational chart
OrganizationalChart

Green Group SBIR Approval

meet bob
Meet Bob
  • Distant education student
  • CS 390 sec 1A (web)
  • Needs help with classes
  • No help available at his campus at the level he needs
  • Feels isolated

Green Group SBIR Approval

meet sandra
Meet Sandra
  • On-campus student
  • CS 390 sec 2B (on campus)
  • Works full-time
  • Also needs help in class
  • No help available at her campus at the level she needs
  • Feels isolated

Green Group SBIR Approval

current student interaction
Current Student Interaction

Green Group SBIR Approval

odu site director sharon martin
ODU Site Director Sharon Martin
  • “Bob and Sandra’s situations are not unique…”
  • “Communication is an important issue in distance learning”

Green Group SBIR Approval

presentation overview
Presentation Overview
  • Problem Defined
  • Problem Characteristics
  • Solution Defined
  • Market Identified
  • SBIR Phases / Budget
  • Risks and Concerns
  • Management Plan
  • Conclusion
  • References

Green Group SBIR Approval

societal problem defined
Societal Problem Defined

Absence of a comprehensive medium for communication outside of the classroom.

Green Group SBIR Approval

solution defined
Solution Defined

Dynamic Interactive Communication Environment (DICE) will create an online educational community.

Green Group SBIR Approval

did you know
Did you Know?
  • Overall percent of schools identifying online education as a critical long-term strategy grew from 49% in 2003 to 56% in 2005. (Sloan Consortium’s latest Report)
  • United States online enrollment increased from 1.98 million in 2003 to 2.35 million in 2004. (Sloan Consortium’s latest Report)

Green Group SBIR Approval

u s online education enrollment
U.S. Online Education Enrollment

* Sloan survey report

Green Group SBIR Approval

odu off campus enrollment
ODU Off-Campus Enrollment

ODU Factbook

Green Group SBIR Approval

where odu students live
Where ODU Students Live

Green Group SBIR Approval

percent of odu students that work
Percent of ODU students that Work

- Virginia Pilot Online

Green Group SBIR Approval

why d i c e is needed
Why D.I.C.E. is Needed?
  • ODU’s TELETECHNET supports 50 locations (TELETECHNET home page)
  • Old Dominion University is committed to distance education (ODU Strategic Plan 2005-2009)

Green Group SBIR Approval

why is communication vital to students
Why is Communication Vital to Students?
  • Learning Communities (LC), where coursework is structured in groupings to ensure freshman success - work
    • On almost all variables related to academic success, Learning Community freshmen out-score Non-Learning Community freshmen. The differences are highly significant

-Roxanne Gile, Worth Pickering, Marty Smith Sharpe (2000)

Green Group SBIR Approval

extension of lc
Extension of LC
  • Non freshmen can benefit from Learning Community too
  • “Collaboration is higher as the student's year in college increases” (Jeff Wolford 2006)
    • “from lectures to seminars to thesis studies”
    • “each narrowing scope and requiring more specialized interactions” (Jeff Wolford 2006)

Green Group SBIR Approval

slide19
Goal

Form an online education community

Green Group SBIR Approval

project objectives
Project Objectives
  • Access enrollment database to automatically form student study groups
  • Design a stand-alone application that will
    • Allow an online educational community
    • Enable students to contact mentors for guidance
    • Allow students to volunteer to be mentors
    • Permit communications outside the classroom
    • Permit online application sharing
  • Establish a powerful robust environment
  • Design user friendly GUI

Green Group SBIR Approval

current student interaction1
Current Student Interaction

Green Group SBIR Approval

d i c e student interaction
D.I.C.E.Student Interaction

Green Group SBIR Approval

what our solution will do
What our Solution Will Do
  • Give students the option join an online community
  • Allow students to communicate using
    • Voice chats
    • Text chats
  • Let students exchange files
  • Permit students to archive chat sessions
  • Allow students to share applications

Green Group SBIR Approval

what our solution will not do
What our Solution Will Not Do
  • Consume high bandwidth
  • Support streaming video
  • Replace Blackboard
  • Violate Family Educational Rights and Privacy Act (FERPA) policies

Green Group SBIR Approval

scope
Scope

Green Group SBIR Approval

major function component diagram
Major Function Component Diagram

Green Group SBIR Approval

what s in the box
What’s In The Box?

Green Group SBIR Approval

dice prototype
DICE Prototype
  • The D.I.C.E system will be prototyped during phase 1 of the SBIR process. This prototype will be a lab prototype to prove the concept of the system.

Green Group SBIR Approval

dice prototype required
DICE Prototype (Required)
  • Laptops
  • DICE simplified software
    • Clients GUI
    • Student enrollment database interface
    • Internal database
  • Basic Server
  • Router
  • Network connection
  • Simplified student enrollment database

Green Group SBIR Approval

dice prototype diagram
DICE Prototype (Diagram)

Green Group SBIR Approval

home page gui
Home Page GUI

Green Group SBIR Approval

university s schedule gui
University’s Schedule GUI

Green Group SBIR Approval

home page gui1
Home Page GUI

Green Group SBIR Approval

mentors gui
Mentors GUI

Green Group SBIR Approval

home page gui2
Home Page GUI

Green Group SBIR Approval

options gui
Options GUI

Green Group SBIR Approval

home page gui3
Home Page GUI

Green Group SBIR Approval

tutors gui
Tutors GUI

Green Group SBIR Approval

home page gui4
Home Page GUI

Green Group SBIR Approval

my classes gui
My Classes GUI

Green Group SBIR Approval

dice solution
DICE Solution

Community

Voice Chat

Shareable

Application

Text Chat

FTP

Archive

Green Group SBIR Approval

pros of solution
Pros of Solution
  • Builds community-mentoring
  • Multi-platform capability
  • Facilitation of group projects
  • Similar products
  • Uses existing technology

Green Group SBIR Approval

cons of solution
Cons of Solution
  • Propagation delay
  • Storage of archive information
  • Cost of implementing the system
  • Unethical behavior by users

Green Group SBIR Approval

who is our customer
Who is our Customer?
  • Anyone needing pre-built communities
  • Colleges and Universities
    • U.S. has 4000+
    • Virginia has 99
  • Who will be the first?
    • ODU (TELETECHNET)
      • Wide variety of classes and students

Green Group SBIR Approval

what in it for the customer
What in it for the Customer?
  • Migration to educational, technological forefront
    • Keeping course on online education trend
  • Increases student retention
    • Students are less likely to drop out
  • Aids education
    • Facilitates study groups
    • Opens faculty office hours to virtual

Green Group SBIR Approval

roi for the customer
ROI for the Customer?
  • If DICE can increase ODU retention by 1%

208*12*181= $451,776 ($108,600 Dist. Ed.)

      • students * 12 hr * $181 cost per credit hour = $451,776

$45,1776 * 2 semesters = $903,552 ($217,200)

    • Annual comparison:
      • 1% retention/recruitment +$903,552
      • Cost of DICE -$35,000
      • Increase realized by ODU +$868,552

Green Group SBIR Approval

pre sales marketing strategy
Pre Sales Marketing Strategy
  • Question current thinking
    • Why doesn’t DICE exist today?
  • Examine market opportunities
    • Where are the needs that DICE fills?
  • Examine competitive threats
    • How is DICE better than Instant Messaging

Green Group SBIR Approval

post sales marketing strategy
Post Sales Marketing Strategy
  • Best Promotional Medium
    • Word of Mouth
  • DICE Promotions
    • Educational conferences
    • User conferences
    • Training of users
    • Customer feedback forums
    • “Golden User” reviews

Green Group SBIR Approval

competition matrix
Competition Matrix

Green Group SBIR Approval

milestones scheduling phase 0
Milestones & Scheduling Phase 0

Green Group SBIR Approval

deliverables phase 0
Deliverables Phase 0
  • Feasibility Presentation
  • Milestone Presentation
  • Final Presentation
  • SBIR Grant Proposal
  • Project Website

Green Group SBIR Approval

staffing organizational plan phase 0
Staffing/Organizational Plan Phase 0

Green Group SBIR Approval

milestones scheduling phase 1
Milestones & Scheduling Phase 1

Green Group SBIR Approval

deliverables phase 1
Deliverables Phase 1
  • Documentation
  • Assemble Team
  • Prototype Design
  • Market Research
  • Project Website
  • Lab Prototype
  • SBIR Proposal (Phase II)

Green Group SBIR Approval

staffing organizational plan phase 1
Staffing/Organizational Plan Phase 1

Green Group SBIR Approval

phase 1 proof of concept odu semester 2 cs 411
Phase 1: Proof of Concept ODU Semester 2 (CS 411)

Budget: Project Prototype Requirements

Green Group SBIR Approval

milestones scheduling phase 2
Milestones & Scheduling Phase 2

Green Group SBIR Approval

deliverables phase 2
Deliverables Phase 2
  • Management Plan
    • Personnel Plan
  • Testing & Evaluation Plan
  • Working Product Model (v 1.0)
    • Standalone Application
    • Web Based Services
  • Marketing Plan

Green Group SBIR Approval

staffing organizational plan phase 2
Staffing/Organizational Plan Phase 2

Green Group SBIR Approval

phase 2 critical design
Phase 2: Critical Design

Budget: Required Hard Resources

Green Group SBIR Approval

phase 2 critical design1
Phase 2: Critical Design

Budget: Project Staffing Requirements

*Hours Determined by WBS Days * 8 hours (assuming 8 hour work days) **Pay rate = (Yearly Salary/235 days)

*** All Salary Information Complements of Salary.com Assuming Norfolk, VA Location.

Green Group SBIR Approval

milestones scheduling phase 3
Milestones & Scheduling Phase 3

Green Group SBIR Approval

deliverables phase 3
Deliverables Phase 3
  • Maintenance Cycle
    • Patches/Updates
    • Newer Versions
  • Customer Service
    • Feedback Forms

Green Group SBIR Approval

phase 3 production out years
Phase 3: Production & Out Years

Green Group SBIR Approval

phase 3 production
Phase 3: Production

Budget: Hard Resource Requirements

Green Group SBIR Approval

phase 3 production1
Phase 3: Production

Budget: Project Staffing Requirements

Green Group SBIR Approval

milestones recap
Milestones Recap

Green Group SBIR Approval

budget recap
Budget Recap

Green Group SBIR Approval

dice break even analysis
DICE BreakEven Analysis

Green Group SBIR Approval

risk chart
Risk Chart
  • Technology Compatibility
  • Database Availability
  • University Acceptance
  • FERPA
  • Funding Cost
  • Student Acceptance
  • Maintenance

Green Group SBIR Approval

mitigation of risks
Mitigation of Risks

Green Group SBIR Approval

funding plan
Funding Plan
  • SBIR Funding Agency: National Science Foundation
  • CIT Assistance
    • SBIR Funding Agency: National Science Foundation
    • Not used for Marketing Costs
      • Phase 1: $100,000
      • Phase 2: $750,000
  • Small Business Loan (Phase 3)
  • Preliminary Contract from ODU / Other Customer

Green Group SBIR Approval

management plan
Management Plan

Green Group SBIR Approval

management methods
Management Methods
  • Weekly meetings
  • Instant messenger
  • Team members
  • Decisions
  • Ground rules

Green Group SBIR Approval

evaluation plan
Evaluation Plan
  • Built around all Phases
  • Success Indicators in areas of
    • Management
    • Cost
    • Marketing
    • Technical

Green Group SBIR Approval

evaluation plan1
Evaluation Plan

Green Group SBIR Approval

phase i success indicators
Phase I Success Indicators
  • Marketing
    • Customer base is clearly and accurately defined
    • Documentation is update on competitive threats
  • Technical
    • Functioning GUI prototype
    • Functional interface with Banner
    • Functional hooks to enterprise level databases
    • Documentation of interoperability components are published
    • Functional integration of hardware and software
    • Technical documentation for software and hardware

Green Group SBIR Approval

phase i success indicators1
Phase I Success Indicators
  • Cost
    • Budget that meets the SBIR funding allocated
    • Budget broken down by phase and reviewed periodically
    • Breakeven point is documented and realized
  • Management
    • Collaboration is the leading factor in discussions
    • Open, Honest, and Direct Communication is present
    • Each members’ contributions are satisfactory
    • Schedule for meetings clearly articulated
    • Every meeting is documented

Green Group SBIR Approval

conclusion
Conclusion
  • Problem with current communication medium
  • Dire need for community in education
  • Technology exists to implement solution
  • DICE is
    • Beneficial to customer
    • Feasible to produce
    • Community built for success

Green Group SBIR Approval

experts
Experts
  • Dr. Levinstein  --  Database
  • Steve Crawford  --  Distance learning/archive of material
  • Carol “Stash” Stanley – FERPA issues
  • Sandra Waters  --  Banner
  • Christian A Pucher  --  Technology and implementation
  • Kai Van de Carr – Desktop sharing software

Green Group SBIR Approval

references
References
  • National center for education statistics
    • http://nces.ed.gov/
  • Quality of online education
    • http://www.sloan-c.org/resources/overview.asp
  • Studies
    • http://scholar.lib.vt.edu/ejournals/JOTS/Winter-Spring-2000/pdf/swan.pdf
    • http://www.nacubo.org/x164.xml
    • http://www.ed.gov/about/offices/list/ovae/pi/cclo/distance.html
    • http://cade.icaap.org/vol5.1/8_powell_et_al.html
  • Surveys
    • http://www.virtualcollege.org/stats/stats_reports.htm
  • ODU Distance Learning and Strategic Goals
    • http://www.dl.odu.edu/about_us/
    • http://www.odu.edu/ao/affairs/odusp2005%5B2004.12.10%5Dbov.pdf
    • http://www.odu.edu/ao/upir/factbook/hc_enrollment/hc_by_university/hconoffsum_r.html

Green Group SBIR Approval

references1
References
  • The Ivy League Explores Online Learninghttp://www.president.harvard.edu/speeches/2005/0609_commencement.html

Green Group SBIR Approval

ivy league goes online
Ivy League Goes Online
  • “Information technology offers the potential to multiply manyfold the number of students and scholars with access to Harvard's unique intellectual resources …”
  • “ …think creatively and boldly about how they can extend the reach of their excellence through technology in the years ahead.” (Lawrence Summers, Harvard President 2005)

Green Group SBIR Approval

reasons for communication items in dice
Reasons for communication items in DICE

Community – Auto generated from DICE: customers will be in touch with others who have their same knowledge base

Shareable application (whiteboard) – actually seeing the items discussed visually adds to quicker clarification

FTP – Files need to be transferred

Voice – 5 times more efficient than text

Text – small in size and easy to archive

Wiki/Archives – for offline communications

Green Group SBIR Approval

on campus demographics
On Campus Demographics

Source: Old Dominion University

Institutional Research and Assessment Factbook

Green Group SBIR Approval

growth of facebook com
Growth of Facebook.com

Green Group SBIR Approval

growth of myspace com
Growth of Myspace.com

Green Group SBIR Approval

user log on process flow diagram
User Log-onProcess Flow Diagram

Green Group SBIR Approval

graduation rates across virginia
Graduation Rates Across Virginia

Source: Compiled from National Center for Education statistics, U.S. Department of Education.

Data is reported as collected by NCES for the entering class of 1997. Retrieved using Graduation Watch

* denotes a private school

Green Group SBIR Approval

database overview
Database Overview

Green Group SBIR Approval