1 / 6

Benefits of Search Engine Marketing

Search Engine Marketing (SEM) is an essential component of digital marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising and optimization of organic search results.

raihan7
Download Presentation

Benefits of Search Engine Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 3 BENEFITS OF SEARCH ENGINE MARKETING

  2. Why Search Engine Marketing is Important? Search Engine Marketing (SEM) is an essential component of digital marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising and optimization of organic search results.

  3. 1. COST-EFFECTIVE MEANS TO REACH PROSPECTIVE CUSTOMER Compared to conventional marketing methods, SEM is highly cost-effective. PPC assists you to direct your message to the apt audience at the right time. And you can optimize your measures based on the insights to decrease the cost per acquisition.

  4. 2. FLEXIBILITY & MEASURABILITY Perhaps the appropriate essential advantages of SEM are its facility of being profitably measured and evaluated. SEM being a marketing form that is extremely adaptable offers the facility to easily evaluate the impact of an ad campaign on its target audience and the marketing focus can be changed corresponding to the received responses.

  5. 3. GEO-TARGETING AND AD-SCHEDULING Two of the most exciting aspects of SEM are Geo- targeting and Ad-scheduling. Unlike conventional media, these two features offer a great advantage in that it allows us to target the right audience at right time. Geo- targeting helps marketers to target their advertisements to only particular locations of the world where their services are available. While Ad-scheduling refers to the process by which an advertisement's specific time, date, and frequency are decided.

  6. THANK YOU Know more about the Benefits of Search Engine Marketing

More Related