International Day of Happiness 2014 | March 20th

1. Social Media Toolkit International Day of Happiness 2014 | March 20th #HAPPYDAY | @UNFoundation

2. The International Day of Happiness is an official UN day that “recognizes the pursuit of happiness is a fundamental human goal and the need for a more inclusive, equitable and balanced approach to economic growth that promotes sustainable development, poverty eradication, happiness and the well-being of all peoples.” The International Day of Happiness takes place each year on March 20thand was first celebrated on March 20th, 2013. What is the International Day of Happiness? #HAPPYDAY

3. As part of a global digital engagement, UNF and fellow organizations will encourage followers to make donations to support UN humanitarian efforts designed to increase those opportunities for the people who need it most.  Donations will be to the Central Emergency Response Fund (CERF) page on the UN Foundation’s website. MESSAGE:Take action to create a happier world for people everywhere. #HAPPYDAY

4. HOW CAN YOU GET INVOLVED?Spread the message: Everyone deserves a chance at happiness. 1. SHARE HAPPINESS Share the supplied quotes and graphics (next pages) across your social media channels on March 20th. 2. ENCOURAGE DONATIONS Link to this UNF Blog, or this form which explains how you can donateto give everyone a chance at happiness. 3. SUBMIT VIDEOS Up until March 20th, encourage your followers to submit their #HAPPYDAY videos to www.24hoursofhappiness.com #HAPPYDAY

5. LINKS AND MORE: UNF Blog post on how you can be involved in #HappyDay: http://bit.ly/HappyDay2014 +SocialGood “Happy Hour” information here: http://bit.ly/SocialGoodHH Graphic invite: GRAPHICS: On Facebook/Instagram/Google+/Twitter to get the drumbeat going! (included on the following pages) WHAT TO SHARE NOW POST: What are you do to spread happiness in the world? The International Day of Happiness is coming on March 20th.Here's how you can participate AND get a chance to be featured in a Pharrell Williams' "Happy" music video: http://bit.ly/HappyDay2014 TWEET: The International Day of Happiness is coming! What r u doing to make the world have a #HappyDay? May we suggest: http://bit.ly/HappyDay2014

6. WHAT TO SHARE ON MARCH 20th (USE #HAPPYDAY WHEN YOU POST) • BE ON THE LOOKOUT FOR THESE PARTNER PROMOTABLES • Pharrell/Sony [@Pharrell] • Pharrell’s “Happy” Final Video (will be announced late in the day) • Pharrell’s “#HappyDay Day in the Life” Instagram photos • Mashable [@Mashable @SocialGood] • #HappyDay Vine contest • "The Happiest Posts Of International Day of Happiness" post • Curated Playlist of the Happiest Songs, leading with Pharrell’s “Happy” • Cheezburger [@Cheezburger] • Intro to #HappyDay post • Smiling Animals post: http://chzb.gr/1kG3mBV • Animated GIFS dancing animals post: http://chzb.gr/1kG26Po • Cheezburger Sponsored Post • Buzzfeed Community Post • Top 24 Least Selfish Quotes on Happiness Graphic posts for Facebook/Instagram/Google+/Twitter (next pages) 24 Tweets [@UNFoundation] 1 each hour (next pages) UNF Blog post for more context http://bit.ly/HappyDay2014 +SocialGood“Happy Hour” information here: http://bit.ly/SocialGoodHH Graphic invite included in toolkit

7. GLOBAL HAPPY HOUR: Join us for a surge of positive energy at 5PM EST on the internet! TWEETS What if, for 1 hr, we took over the internet w/ happiness? Join us 3/20 for Global Happy Hour #SocialGood: http://trib.al/MeaGz06 #HappyDay 60 mins, 60 piece of content, 60 reasons to smile. Join us for Global Happy Hour +SocialGood:http://trib.al/MeaGz06 #HappyDay #SocialGood This Int'l Day of Happiness, join us for an hour-long surge of positive energy. Tune at 5pm EST 3/20: http://trib.al/MeaGz06  #HappyDay Together we can flood the internet with happiness.  Join us for Global Happy Hour +SocialGood: http://trib.al/MeaGz06 #HappyDay #SocialGood What makes you happy? Let us know w/ #HappyDay & #SocialGood and we'll share it during Global Happy Hour +SocialGood: http://trib.al/MeaGz06 POSTS OPTION #1: International Day of Happiness is coming on March 20th. What if, for one hour, we could take over the internet with happiness? Join us on Thursday, March 20th at 5pm EST for an hour-long surge of positive energy. Follow Global Happy Hour +SocialGood on Facebook, Twitter, Instagram, and more to receive one piece of happy content every minute. Sixty minutes, 60 pieces of content, 60 reasons to smile: http://trib.al/MeaGz06 OPTION #2: This Thursday is International Day of Happiness. To celebrate we are hosting a global hour of Happiness.  Help us flood the internet with happiness! Let us know what makes you happy. Share your plans to make the world a happier place. Use #HappyDay and #SocialGood and we'll share your happy thought with the world: http://trib.al/MeaGz06 Need something “Happy” to share? Here’s a link to some of the best #HappyDay videos from around the world: http://bit.ly/1qR5VF5 GRAPHIC JOIN US FOR “HAPPY” HOUR |March 20th|5pm-6pm EST What if, for one hour, we could take over the internet with happiness? More information here: http://bit.ly/SocialGoodHH

8. Sample post: • Today is The International Day of Happiness! #HappyDay • Share this post and help us spread some joy around the world. • Learn more >> http://bit.ly/HappyDay2014 GRAPHICS & MESSAGING FOR: FACEBOOK, GOOGLE+, INSTAGRAM #HAPPYDAY

9. 24 HOURS OF HAPPINESS IN 24 TWEETS[ join us in tweeting one each hour on March 20th ] “Happiness is not something ready made. It comes from your own actions.”― Dalai Lama XIV #HappyDay “Whoever is happy will make others happy.”― Anne Frank #HappyDay “All happiness depends on courage and work.”― Honoréde Balzac #HappyDay “Let no one ever come to you without leaving better and happier.”― Mother Teresa #HappyDay “Happiness is the meaning and the purpose of life, the whole aim and end of human existence.”― Aristotle #HappyDay “We are more free when all people can pursue their own happiness.”― Barack Obama #HappyDay “Happiness is not a goal...it's a by-product of a life well lived.”― Eleanor Roosevelt #HappyDay[GRAPHIC AVAILABLE] “Action may not always bring happiness, but there is no happiness without action. ”― William James #HappyDay “We all live with the objective of being happy; our lives are all different and yet the same.” ― Anne Frank #HappyDay “Only development of compassion and understanding for others can bring the tranquility and happiness we all seek.”― Dalai Lama #HappyDay For every minute you’re angry you lose 60 seconds of happiness.” –Ralph Waldo Emerson #HappyDay[GRAPHIC AVAILABLE] Clap along if you feel like happiness is the truth. –Pharrell Williams #HappyDay “Ever since happiness heard your name, it has been running through the streets trying to find you.” ― Hāfez #HappyDay “The pursuit of happiness lies at the core of human endeavors.” –Ban Ki-moon #HappyDay[GRAPHIC AVAILABLE] “The foolish man seeks happiness in the distance. The wise grows it under his feet.”― James Oppenheim #HappyDay “Don’t worry. Be happy.” – Bob Marley #HappyDay “The happiness of any society begins with the well-being of the families that live in it.” –Kofi Annan #HappyDay[GRAPHIC AVAILABLE] “Human happiness and moral duty are inseparably connected.”― George Washington #HappyDay “If you want to live a happy life, tie it to a goal, not to people or things.”― Albert Einstein #HappyDay “Life's a happy song when there’s someone by my side to sing along” – The Muppets #HappyDay For happiness is anyone and anything at all that’s loved by you. – Charlie Brown #HappyDay “I still believe that peace and plenty and happiness can be worked out some way.”― Kurt Vonnegut #HappyDay “Tread softly. Breathe peacefully. Laugh hysterically.”―Nelson Mandela #HappyDay “The happiness you feel is in direct proportion to the love you give.”― @Oprah Winfrey #HappyDay

10. GRAPHICS & MESSAGINGFACEBOOK COVER PHOTO #HAPPYDAY

11. GRAPHICS & MESSAGING FOR: FACEBOOK, GOOGLE+, INSTAGRAM #HAPPYDAY

12. GRAPHICS & MESSAGING FOR: FACEBOOK, GOOGLE+, INSTAGRAM #HAPPYDAY

13. GRAPHICS & MESSAGING FOR: FACEBOOK, GOOGLE+, INSTAGRAM #HAPPYDAY

14. GRAPHICS & MESSAGING FOR: FACEBOOK, GOOGLE+, INSTAGRAM #HAPPYDAY

15. SOCIAL MEDIA ACCOUNTS TO FOLLOW UN Foundation UN Foundation on Facebook UN Foundation on Instagram @UNFoundation on Twitter +SocialGood +SocialGoodon Twitter +SocialGood on Facebook • PARTNERS • Mashable (@Mashable | @SocialGood) • Cheezburger (@Cheezburger) • Pharrell(@Pharrell) • Sony (@Sony_Music|@Sony_Music_Global) • Columbia Records (@ColumbiaRecords) • I am Other (@i_am_other)

16. PARTNERSHIP WITH SONY Musician and producer Pharrell Williams recently released his new album, “G I R L” featuring the Oscar-nominated song “Happy.” Pharrell is encouraging his fans to post photos and videos of themselves demonstrating their happiness to his global #1 smash hit "Happy" with the hashtag #HAPPYDAY and then register their submission at http://24hoursofhappiness.com.  At noon on March 20 in each time zone, Pharrell will spotlight the best submissions on the site. Fans are also encouraged to use #HAPPYDAY throughout all social networks. A link to the donations page can also be found on the #HAPPYDAY website: http://24hoursofhappiness.com. #HAPPYDAY

17. “Happiness quite unshared can scarcely be called happiness...” -Charlotte Bronte THANK YOU @UNFoundation |#HAPPYDAY| http://24hoursofhappiness.com/ CONTACT: Zain Habboo zhabboo@unfoundation.org Amy Enchelmeyer aenchelmeyer@unfoundation.org