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Enhancing Websites with Folksonomies: A User Engagement Approach

Learn about the benefits of tagging for organizing information, encouraging user interaction, and improving search results on your site. Explore different motivations behind user tagging and potential uses of folksonomies. Dive into the research on folksonomies and discover ways to enhance their effectiveness.

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Enhancing Websites with Folksonomies: A User Engagement Approach

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  1. Jason Morrison Presentation to the Cleveland Area Web Standards Group 09 Oct 2007 Original Article: Why are they tagging, and why do we want them to? Tags... What are they good for?

  2. Adding tagging to your site • When thinking about adding tagging to a site, the first question should be: What do we want to get out of this? • My guess: a folksonomy is most likely to be successful when the goals of the website intersect with the motivations of users.

  3. What are folksonomies for? • Organize Information • Classification, relationships • Information Retrieval (IR)‏ • Searching, browsing • Information Scent • Are you on the right track?

  4. What else are folksonomies for? • Encourage interaction • One more small way in which users can participate, like polls • Prompt users to create accounts • Our own nefarious purposes • Find terms for a synonym ring or build a controlled vocabulary • Discover and track trends within you user population

  5. Why are users tagging? • Users tag things in order to find them again later. • Del.icio.us (bookmarks)‏ • Flickr (photos) • Users tag things to get exposure and traffic. • Technorati • Is this meta keywords all over again?

  6. Why are users tagging? • Users tag things as a way of voicing their opinions. • Slashdot • Users tag things incidentally as they perform other IR tasks. • Mealographer

  7. Why are users tagging? • Users tag things to take advantage of functionality built on top of a folksonomy. • “Related Posts” functionality in Blogs • Users tag things to play a game or earn points. • The ESP Game

  8. What else? • These aren't exhaustive lists... can you think of other uses for folksonomies on your sites, or other reason why users tag? • Not a lot of research on effectiveness

  9. My Research • Folksonomies from social bookmarking sites supported web search about as well as traditional directories • Meta-searching a folksonomy could improve search results • Folksonomies could be improved pretty easily: • Support for query operators • Multi-word tags

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