How to Use WordPress Categories and Tags for Impact Maximum www.becomeablogger.com
What are categories and tags? CATEGORIES TAGS Categories are a way of broadly grouping your related posts together so that your blog visitors can get a general idea of what a piece of content is about. Tags are similar to categories except for one simple distinction – they describe your posts into more detail.
How to Structure Your Categories and How to Structure Your Categories and Tags Tags
Bloggers must always ask one question: #1 How can I best serve my audience? ? ? How can I make it easier for my ideal target person to find my content?
Create a categories and tags spreadsheet. #2 child parent categories optional child categories relevant tags categories Foundations Fundamentals Technology Content Creation Wordpress Visuals Podcasting Video iTunes YouTube List Building Autoresponders
#3 Assign relevant categories and tags. Apps YouTube De Security Themes iTunes iTunes Visuals Visuals What will this do? It will help you stay on topic It makes it easier to determine what kind of content youneedmoreof It will provide a better experience for your audience
#4 Adjust your navigation accordingly. How? Change your navigation menu to reflect your new structure. Create a page that highlights your most popular content in each category and links to the relevant category page.
#5 Reorganize all your past content. (Optional) ! Not for the faint of heart If Google has already been indexing your content, your category and tag pages will most likely already be indexed. That visitor will go to a 404 error page and that could result in lost traffic.
#5 Reorganize all your past content. (Optional) How to FIX it Create 301 redirects for ALL deleted categories and tags. Use tools such as: Yoast SEO premium plugin - https://yoast.com/wordpress/plugins/seo-premium/ Simple 301 Redirects plugin - https://wordpress.org/plugins/simple-301-redirects/
Categories and Tags Categories and Tags Ninja Tips Ninja Tips
Ninja Tip #1 Create category-specific opt-ins Accelerate your email list growth by creating opt-ins that are tailored to each of your categories.
Ninja Tip #2 Create category-specific products Imagine having complete congruency between what you have available for free and what you have available for sale. This increases the chances that the people who are attracted to your free content will be also attracted to your paid content.
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