Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens

1. Newsbrands and mobilecomScore GSMA Mobile Media Metrics & MobiLens

2. Market Overview

3. 49.5m people now own a mobile phone in the UK, the majority of them are smartphones Smartphone penetration Smartphone ownership is up 23% on last year Source: comScore MobiLens, 3 month average ending March 2013

4. O2 is the largest UK operator, although the merger of Orange and T-Mobile would put them top Market share of operators(%) Source: comScore MobiLens, 3 month average ending March 2013

5. Samsung is the largest mobile phone manufacturer Market share of handset manufacturer(%) Source: comScore MobiLens, 3 month average ending March 2013

6. Google Android is the most popular Smartphone operating system Market share of Smartphone operating systems (%) Source: comScore MobiLens, 3 month average ending March 2013

7. Majority of mobile phone users are using “connected media” % of mobile phone owners that use connected media Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video Source: comScore MobiLens, 3 month average ending March 2013

8. News and mobile

9. Almost half of Smartphone users access news Over 16 million Smartphone users access news on their phone Source: comScore MobiLens, 3 month average ending March 2013

10. iPhone users are 70% more likely to access news than the average mobile phone user % of iPhone users that access news Over 61% of iPhone users access news through their mobile browser or app. That is an index of 170 compared to all mobile phone users Source: comScore MobiLens, 3 month average ending March 2013

11. Accessing news through a smartphone is particularly popular among young people Source: comScore MobiLens, 3 month average ending March 2013

12. 25-34 year olds over index on accessing news on their smartphone 25-34 yr olds are 26% more likely to access news on their smartphone than the average smartphone user Source: comScore MobiLens, 3 month average ending March 2013

13. Over half of 18-34 year olds access news on their smartphone 60% of 18-34 year old mobile phone owners access news through their smartphone. They make up 36% of all smartphone owners Source: comScore MobiLens, 3 month average ending March 2013

14. Over half of Smartphone owners with HH income of £75k+ access news on their phone Source: comScore MobiLens, 3 month average ending March 2013

15. Newspapers and mobile

16. Newspaper sites reach 33% of the mobile audience 10.6m access newspaper sites on their mobile through their network or Wi-Fi Source: comScore GSMA Mobile Media Metrics, March 2013

17. Unique visitors accessing newspaper sites grew 58% year on year +32% YoY Source: comScore GSMA Mobile Media Metrics, March 2013 and March 2012

18. Newspaper page views have doubled year on year +81% YoY Source: comScore GSMA Mobile Media Metrics, March 2013 and March 2012

19. Newsbrand mobile sites attract a young audience 49.5% of those who access newsbrands through an app or their mobile browser are 18-34 Source: comScore MobiLens, 3 month average ending March 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Dailystar.co.uk, Financial Times Group

20. 9 out of 10 newsbrand visitors also visit social media sites 93% of newsbrand visitors also visit social media sites on their mobile browser Source: comScore GSMA Mobile Media Metrics, March 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

21. Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user Source comScore GSMA Mobile Media Metrics, March 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

22. More 18-34s access newsbrands than Twitter via their mobile browser Source: comScore MobiLens, 3 month average ending March 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Times Online, Dailystar.co.uk, Financial Times Group

23. 8 out of 10 newsbrand visitors also visit retail sites 81% of visitors to newsbrand sites also visit retail sites on their mobile browser Source: comScore GSMA Mobile Media Metrics, March 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

24. Mobile newsbrand visitors are twice as likely to visit Amazon Newsbrand visitors to Amazon index at 232 compared to average mobile internet user Source: comScore GSMA Mobile Media Metrics, March 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group