1 / 11

Return on Digital

Return on Digital. Quantifying Performance in the Business Context. Snap me, yo!. LoB and IT – He said, she said. Business and User Behavior. Technology Behavior. Found (or lost  ) in translation. Timings, error codes, histograms, etc. by themselves don’t tell a return on digital story

quayle
Download Presentation

Return on Digital

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Return on Digital • Quantifying Performance in the Business Context

  2. Snap me, yo!

  3. LoB and IT – He said, she said Business and User Behavior Technology Behavior

  4. Found (or lost ) in translation • Timings, error codes, histograms, etc. by themselvesdon’t tell a return on digital story • Correlate • Compare

  5. Appeal to the competitive instinct Speedcurve.com/demo Keynote lobby, San Mateo, Calif.

  6. Realizing your full return on digital requires putting performance in context and making every digital interaction count Bling! Bugatti Veyron by Beech Boy on Flickr

  7. Elevate the conversation • Believe • Start small • Stay focused TARDIS-trans on en.wikipedia

More Related